学习理论<br />
Marketing Management<br />Presented To:<br />Prof. Ashootosh Kulkarni<br />Presented By:<br />Ms Mageshwari Marimuthu<br /...
Penetrating Republic Of China Market <br />With Indian Fast Food Brand<br />“Dragon Ballz”<br />
Brand Name/ Promotion Area/ Brand Identity<br />What’s in a name???<br />Well... So much !!!!<br />Reason behind selecting...
When we say Dragon, China is one of the thing comes to our mind…. Or vice versa. As in some area’s of Republic Of China Dr...
We are going to launch our brand “Dragon Ballz” in carnival time only. So entering through colourful dragon filled Carniva...
Original traditional  shape of our core product “Vada” is round, and Ball too is in shape of perfect round. So we just mad...
Operational Strategy/ Mission | Vision<br />Vision: <br />Every family in China should start its breakfast and therefore i...
Why China | Drivers & Opportunities<br /><ul><li>Stability of Government for Foreign investors as long as they creates emp...
Continuous great Growth in the China Economy.
Increasing attitude, from save to spend.
Growth in the Middle Class population due to arrival of IT , Biotechnology and the Service sector.
Increasing middle class ability to afford higher value imported products.
Desire of Middle class to shop in organized retail outlets and purchase high quality , diverse and foreign branded product...
Existing effective distribution chain for shelf stable retail products.
Growth in the Organized Retail & food Industry.
More than 2 Billion potential new customers.
Diversified population, especially in bigger cities.
Used to other than traditional food.
 So time for introduction of Dragon Ballz.</li></li></ul><li>In China | SWOT Analysis<br />
Dragon Ballz brand equity | qualitative research findings<br /><ul><li>China: sunny, touristic, poor/ Middle class, temple...
Positive: tasty, original , easy to prepare, reliable, every day life, well known for its mixes of spices; good herbal mix...
Negative: pricy, not too innovative, ingredient (not meal) supplier; eliminating Tracy
Exciting, competent,sincere</li></li></ul><li>positioning | points of PARITY | EQUALITY To other similar brands<br /><ul><...
Reasonable prices/ Competitive price
Cover geographic region (Tier 1 & Tier 2 Cities)
Adjusted to Chinese consumer preferences
User friendly service; fast in delivery (Less 80 sec)
Fighting for the 11% of share of wallet</li></ul>positioning | points of DIFFERENCE<br />Combination of food taste and dev...
what SEGMENT do we target?<br /><ul><li>Demographic:
Income: Average, medium</li></ul>	Upper lower, higher<br /><ul><li>Age: 04 – 65 (~67,8%)
Sex:  All
Geographic
Across the China
Tier 1 & Tier 2 Cities
Behavioral
Eager to try new food / Cross borders culinary
Active in eating out a few times a week
Slightly youth oriented, new independent generation
Psychographics
Eating out is social activity, other people involved
Healthy living, healthy nutritional cooking
Positive attitude towards other cultures (travelers-mentality, positive towards development aid)</li></ul>mass marketing<b...
what SEGMENT do we target?<br /><ul><li>Demographic:
Income: Average, medium</li></ul>	Upper lower, higher<br /><ul><li>Age: 04 – 65 (~67,8%)
Sex:  All
Geographic
Across the China
Tier 1 & Tier 2 Cities
Behavioral
Eager to try new food / Cross borders culinary
Active in eating out a few times a week
Slightly youth oriented, new independent generation
Psychographics
Eating out is social activity, other people involved
Healthy living, healthy nutritional cooking
Positive attitude towards other cultures (travelers-mentality, positive towards development aid)</li></li></ul><li>who is ...
How We Are Expanding Outlets in China<br />Ownership + FRANCHISE<br />Style Of <br />Expanding<br />Owned<br />Owned<br />...
positioning | Chain Of Dragon Ballz Across People’s Republic Of China<br />
Process Of Services<br />Chinese Culture Touched Westernize style look.<br />Young N Warm<br />OUTLETS<br />PICK UP<br />S...
Process: One of the P from 7 P‘s Of Marketing<br />FOODPREPARATION<br />PICK FOOD FROM<br />KITCHEN<br />Back Stage<br />M...
Process: One of the P from 7 P‘s Of Marketing<br />FRONT STAGE<br />TAKE AWAY<br /> PARCEL<br />DELIVER FOOD<br />ON COUNT...
Process: “Dragon Ballz“ Supply Chain <br />Three E‘s Of Dragon Ballz Supply Chain Vision<br />Sustainable Supply Chain:<br...
Process: “Dragon Ballz“ Supply Chain Management <br />
Process: Kitchen‘s Layout<br />Of “Dragon Ballz“<br />
Process: Supplier Of “Dragon Ballz“<br />
Use Of ERP in Process By Dragon Ballzs<br /><ul><li>Enterprise Resource Planning
Increase efficiency
Improve investor relations
Reduce costs
Enterprise Resource Planning System provide a good solution to Dragon Ballz challenges.</li></li></ul><li>Investor Relatio...
Social Responsibility/ Initiatives<br /><ul><li>Benefits comes along with Social Responsibility.
Dragon Ballz will be having good responsible brand identification & image.
Brand will always stay in news without spending much.
Brand will enjoy belongingness from people from China.
Recycle & Eco-Friendly Packaging
DB (Dragon Ballz)-Recycle:
Brown Bags – 100% recyclable
Corrugated Boxes  - 35% recyclable mandate
Human Resource
Authorized Certificate to every employee working in Dragon Ballz outlet.
Good reward system & fair wages
Hiring most of the students from China.
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Dragon ballz presentation !!!! (slide show view only)

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Dragon ballz presentation !!!! (slide show view only)

  1. 1. 学习理论<br />
  2. 2. Marketing Management<br />Presented To:<br />Prof. Ashootosh Kulkarni<br />Presented By:<br />Ms Mageshwari Marimuthu<br />Ms. Sneha A. Chaudhary<br />E-mail: euphoria.eureka15@gmail.com/sneha_chaudhary15@yahoo.co.in<br />MBA 2009-11 Batch<br />ISMT BS<br />
  3. 3. Penetrating Republic Of China Market <br />With Indian Fast Food Brand<br />“Dragon Ballz”<br />
  4. 4. Brand Name/ Promotion Area/ Brand Identity<br />What’s in a name???<br />Well... So much !!!!<br />Reason behind selecting “Dragon Ballz” brand name for branding Indian Fast Food “Vada paav” in China ???<br /><ul><li>Dragon is symbol of aggression. And the policy we are using for entering China market is “Entering market through Aggressive Marketing”.
  5. 5. When we say Dragon, China is one of the thing comes to our mind…. Or vice versa. As in some area’s of Republic Of China Dragon is worshiped by Chinese people. Its inseparable part of China’s festivals, Carnivals & games.
  6. 6. We are going to launch our brand “Dragon Ballz” in carnival time only. So entering through colourful dragon filled Carnival will relate nicely with “Dragon Ballz” symbol.
  7. 7. Original traditional shape of our core product “Vada” is round, and Ball too is in shape of perfect round. So we just made Ball word a bit fancy with added zing to it by simply putting “Z” at the end & making it “Ballz” !!!</li></li></ul><li>what is our BUSINESS | Product | Service?<br />Unique Selling Proposition: Umbrella brand for a wide range of authentic Indian fast food that enables you to experience the most delicios and varied Indian spices blended with chinese cuisine.<br />
  8. 8. Operational Strategy/ Mission | Vision<br />Vision: <br />Every family in China should start its breakfast and therefore its day from the dragon ball. <br />When They Say “Healthy & Delicious Indian Fast Food”, They mean “Dragon Ballz “!<br />Mission: <br />Building a perfect system which governs every step of the way - from purchasing, to making, to delivering the quality food - and to the quick service with nutritional values. <br />
  9. 9. Why China | Drivers & Opportunities<br /><ul><li>Stability of Government for Foreign investors as long as they creates employment opportunities.
  10. 10. Continuous great Growth in the China Economy.
  11. 11. Increasing attitude, from save to spend.
  12. 12. Growth in the Middle Class population due to arrival of IT , Biotechnology and the Service sector.
  13. 13. Increasing middle class ability to afford higher value imported products.
  14. 14. Desire of Middle class to shop in organized retail outlets and purchase high quality , diverse and foreign branded products & trying new food.
  15. 15. Existing effective distribution chain for shelf stable retail products.
  16. 16. Growth in the Organized Retail & food Industry.
  17. 17. More than 2 Billion potential new customers.
  18. 18. Diversified population, especially in bigger cities.
  19. 19. Used to other than traditional food.
  20. 20. So time for introduction of Dragon Ballz.</li></li></ul><li>In China | SWOT Analysis<br />
  21. 21. Dragon Ballz brand equity | qualitative research findings<br /><ul><li>China: sunny, touristic, poor/ Middle class, temples, Chinese, tea, rice fields, exotic islands, nice very foodie, traditional culture, basic living, Communism, tropical climate
  22. 22. Positive: tasty, original , easy to prepare, reliable, every day life, well known for its mixes of spices; good herbal mixes; young generation: Thai, Chinese & Indian dishes, quality
  23. 23. Negative: pricy, not too innovative, ingredient (not meal) supplier; eliminating Tracy
  24. 24. Exciting, competent,sincere</li></li></ul><li>positioning | points of PARITY | EQUALITY To other similar brands<br /><ul><li>Complete, healthy food
  25. 25. Reasonable prices/ Competitive price
  26. 26. Cover geographic region (Tier 1 & Tier 2 Cities)
  27. 27. Adjusted to Chinese consumer preferences
  28. 28. User friendly service; fast in delivery (Less 80 sec)
  29. 29. Fighting for the 11% of share of wallet</li></ul>positioning | points of DIFFERENCE<br />Combination of food taste and development aid<br />First and only umbrella brand of Indian fast food on the China market<br />Brand with best reason to identify itself with Social responsibilities.<br />Supports Recycling<br />
  30. 30. what SEGMENT do we target?<br /><ul><li>Demographic:
  31. 31. Income: Average, medium</li></ul> Upper lower, higher<br /><ul><li>Age: 04 – 65 (~67,8%)
  32. 32. Sex: All
  33. 33. Geographic
  34. 34. Across the China
  35. 35. Tier 1 & Tier 2 Cities
  36. 36. Behavioral
  37. 37. Eager to try new food / Cross borders culinary
  38. 38. Active in eating out a few times a week
  39. 39. Slightly youth oriented, new independent generation
  40. 40. Psychographics
  41. 41. Eating out is social activity, other people involved
  42. 42. Healthy living, healthy nutritional cooking
  43. 43. Positive attitude towards other cultures (travelers-mentality, positive towards development aid)</li></ul>mass marketing<br />
  44. 44. what SEGMENT do we target?<br /><ul><li>Demographic:
  45. 45. Income: Average, medium</li></ul> Upper lower, higher<br /><ul><li>Age: 04 – 65 (~67,8%)
  46. 46. Sex: All
  47. 47. Geographic
  48. 48. Across the China
  49. 49. Tier 1 & Tier 2 Cities
  50. 50. Behavioral
  51. 51. Eager to try new food / Cross borders culinary
  52. 52. Active in eating out a few times a week
  53. 53. Slightly youth oriented, new independent generation
  54. 54. Psychographics
  55. 55. Eating out is social activity, other people involved
  56. 56. Healthy living, healthy nutritional cooking
  57. 57. Positive attitude towards other cultures (travelers-mentality, positive towards development aid)</li></li></ul><li>who is our CONSUMER?<br />Ching & Choubi &<br />Little Eva<br />4, 34 & 29 years<br />Their daughter, <br />Dancing<br />Stress, budgets<br />Healthy meals, <br />quick meals,<br />quality ingredients<br />Taichin<br />13 years<br />Friends, music<br />School, parents<br />Junk food, spicy <br />food, new meals,<br />Diet food<br />Name<br />Age<br />Likes<br />Dislikes<br />Eats<br />Stijn (Foreigner)<br />23 years<br />Friends, parties<br />Studying, <br />responsibilities<br />Junk food, <br />fast food, <br />quick meals<br />Evelien<br />26 years<br />Reading, shopping,<br />her boyfriend<br />Stress, commute<br />Healthy meals, <br />Quick meals<br />
  58. 58. How We Are Expanding Outlets in China<br />Ownership + FRANCHISE<br />Style Of <br />Expanding<br />Owned<br />Owned<br />Franchised<br />
  59. 59. positioning | Chain Of Dragon Ballz Across People’s Republic Of China<br />
  60. 60. Process Of Services<br />Chinese Culture Touched Westernize style look.<br />Young N Warm<br />OUTLETS<br />PICK UP<br />STYLE<br />RESTAURANT<br />Home<br /> Delivery<br />Drive In To Dragon Ballz Outlet.<br />From Window Instant Counter Choose, Order N Drive away Parcel.<br />Quick & nicely packaged Home Delivery.<br />Order over phone.<br />Delivery By Owed display Vehicle Of Dragon Ballz by <br />Uniformed Delivery Boy<br />
  61. 61. Process: One of the P from 7 P‘s Of Marketing<br />FOODPREPARATION<br />PICK FOOD FROM<br />KITCHEN<br />Back Stage<br />MAINTAIN KITCHEN<br />FACILITIES<br />FOOD STORAGE<br /> FOOD PURCHASE <br />DELIVERY<br />
  62. 62. Process: One of the P from 7 P‘s Of Marketing<br />FRONT STAGE<br />TAKE AWAY<br /> PARCEL<br />DELIVER FOOD<br />ON COUNTER<br />COLLECTION<br />OF MONEY<br />Line Of Visibility<br />
  63. 63. Process: “Dragon Ballz“ Supply Chain <br />Three E‘s Of Dragon Ballz Supply Chain Vision<br />Sustainable Supply Chain:<br />Ethical: Making sure that there supply are for their employees, from safe area, and treated will. <br />Environmental: sourcing of materials ensuring the design of their products, their manufacture, distribution.<br />Economic:delivering affordable food, engaging in equitable trade practices, limiting the spread of agricultural diseases.<br />
  64. 64. Process: “Dragon Ballz“ Supply Chain Management <br />
  65. 65. Process: Kitchen‘s Layout<br />Of “Dragon Ballz“<br />
  66. 66. Process: Supplier Of “Dragon Ballz“<br />
  67. 67. Use Of ERP in Process By Dragon Ballzs<br /><ul><li>Enterprise Resource Planning
  68. 68. Increase efficiency
  69. 69. Improve investor relations
  70. 70. Reduce costs
  71. 71. Enterprise Resource Planning System provide a good solution to Dragon Ballz challenges.</li></li></ul><li>Investor Relations<br />Franchisee Monitoring Standards<br />Customer satisfaction<br />Use Of ERP By<br /> Dragon Ballzs<br />Franchisee alienation<br />Threat of substitutes<br />ERP<br />Decentralization<br />Changing customer eating habits<br />Growth<br />Capital investment<br />Out-to-date strategies<br />
  72. 72. Social Responsibility/ Initiatives<br /><ul><li>Benefits comes along with Social Responsibility.
  73. 73. Dragon Ballz will be having good responsible brand identification & image.
  74. 74. Brand will always stay in news without spending much.
  75. 75. Brand will enjoy belongingness from people from China.
  76. 76. Recycle & Eco-Friendly Packaging
  77. 77. DB (Dragon Ballz)-Recycle:
  78. 78. Brown Bags – 100% recyclable
  79. 79. Corrugated Boxes - 35% recyclable mandate
  80. 80. Human Resource
  81. 81. Authorized Certificate to every employee working in Dragon Ballz outlet.
  82. 82. Good reward system & fair wages
  83. 83. Hiring most of the students from China.
  84. 84. Poor & street Children Education
  85. 85. Dragon Ballz will be having tie-ups with NGO’s working in China.</li></li></ul><li>Place<br />Promotion<br />Product<br />7 P’s Of Marketing<br />Price<br />Packaging<br />Physical Evidence<br />People<br />
  86. 86. Product<br />MARKETING campaign<br />Quality focused Dragon Ballz<br />Outlets present in 16 cities.<br />Tier 1 & Tier 2 Level cities.<br />Place<br />Low involvement, taste product<br />High perceived quality<br />Brand intangibles:<br />Functional benefits<br /> exotic flavors<br /> Indian tastes<br /> diverse<br />Process benefits<br /> convenient mixes<br /> broad menu selection<br /> simple yet delicious<br /> unlimited combinations<br />Relationship benefits<br />Price<br />mediumly priced<br />upper-bound pricing<br />Competitive Price<br />
  87. 87. MARKETING campaign<br />Promotion<br />OBJECTIVES: <br />Create brand awareness<br />Generate consumer interest<br />Influence purchase intentions<br />Create associations in the mind of the consumer<br />Educate on African cuisine<br />Inform about African culture<br />ABOVE THE LINE<br />Mass communication: TV, radio, print media advertising, web & Internet banners<br />BELOW THE LINE<br />Brand communication – relationship marketing<br />Public relations<br />Brand website & online community<br />Corporate Social Responsibility <br />Local events (carnivals)<br />Trade shows<br />Media cooperation<br />In-store communication (taste trials)<br />On-street promotion (city centers:taste trials)<br />Customer newsletters / brochures<br />Flavours of India:<br />Dragon Ballz<br />
  88. 88. Product<br />
  89. 89. Food Habitat Of China<br />
  90. 90. Product Width<br />Product width:-<br />No. of different product lines <br />Dragon Balllz has food product width of 7 <br /><ul><li>Veg fast food
  91. 91. Non-veg Fast Food
  92. 92. Deep Fries
  93. 93. Baked Buns in Flavors
  94. 94. Fried Spicy Buns
  95. 95. Supplementary food
  96. 96. Soups & Juices</li></li></ul><li>Product Depth<br />Product depth:-No of different variants in product line<br /><ul><li>Veg fast food:
  97. 97. Potato wada, Spring onion wada, Samoda, Soya mix Wada, Dry fruit Delight wada, Paneer mix wada,
  98. 98. Black pepper sprinkled wada, Mushrooms mix wada, Capsicum Fried Wada, Sweet Corn special.
  99. 99. Non-veg Fast Food
  100. 100. Prawns, Chicken, Mutton, Barbeque, Turkey.
  101. 101. Deep Fries: Coriander Potato Bhajia, Onion Bhajia, Fenugreek Bhajia, Potato Bhajia, Chilli Bhajiya
  102. 102. Baked Buns in Flavors
  103. 103. Fried Spicy Buns
  104. 104. Garlic bread, Sesame Salty butter bread, Honey oat, Parmesan Oregano, Plain wheat Bread & Seven Grain Bread
  105. 105. Supplementary food
  106. 106. Noodles with Indian spice blend, Papad Chat, Dumshum (Boiled Rice Flour with spicy & veggie inside)
  107. 107. Spicy Fruit Punch with bread, Coriander chilly Chutney, Green Mango Sour N Spicy Chutney, Dates & Tamarind sweet & sour Chutney, Indian Pickles, Barbeque Sauce, Mayonnaise Sauce, Mustard sauce
  108. 108. Soups
  109. 109. Vegetable Stew, spicy Soul curry, Mushrooms with sour n spicy taste
  110. 110. Juices</li></ul> Sugar cane juice, Kokam Juice, Panhe (boiled green mango drink )<br /><ul><li>Beverages</li></ul> Coffee, Herbal Tea, Hot Chocó Dip<br />
  111. 111. Product Length<br />Product length:-<br /><ul><li>The ‘length’ refers to the sum total of number of items in each product lines.
  112. 112. Product length for Dragon Ballz is 60 including food & beverages.</li></li></ul><li>PRODUCT development<br /><ul><li>authentic Indian ingredients grown in the perfect climate, and topography needed to manufacture the finest blend of peppers, spices, herbs, and vegetables that make up authentic Indian- Chinese Blended cuisine
  113. 113. Dragon Ballz uses only all natural ingredients
  114. 114. Concept:
  115. 115. Taste big bite of DB Special Indian menu</li></li></ul><li>PRODUCT development<br />Dragon ball mainly consists of 2 components the pav or the bread and the ball means “Vada”<br />The bread has 4 shapes <br /><ul><li>Bun shaped
  116. 116. Square
  117. 117. Winged
  118. 118. Triangular </li></li></ul><li>Product Menu Features<br />Veg <br />Dragon ball mainly consist of 2 components the br<br />Dragon ball mainly consist of 2 components the bread (pav) and the ball <br />Dragon ball mainly consist of 2 components the bread (pav) and the ball <br />Imperial delite<br />From the garden<br />Tofu caps <br />Korn Bean<br />Mushy cheese<br />Span<br />
  119. 119. Product Menu Features<br />Non veg<br />Non veg<br /><ul><li>Dixi chic
  120. 120. That’s fishy
  121. 121. Quirky
  122. 122. Cartur
  123. 123. Prawns
  124. 124. Lamb shambs
  125. 125. Duck it
  126. 126. Pomfret
  127. 127. Braised beacon </li></li></ul><li>Place<br />
  128. 128. Place In China Tier 1 & Tier 2 cities<br /><ul><li>TIER 2 CITIES
  129. 129. TIER 1 CITIES </li></ul>1)Hangzhou<br />2)Suzhou<br />3)Dalian<br />4)Shenyang <br />5)Tianjin<br />1) Macau<br />2) Shanghai<br />3) Hong Kong<br />4)Guangzhou<br />5) Beijing<br />
  130. 130. MACAU<br />Hong Kong <br />BEIJING<br />GUANGZHOU<br />SHANGHAI<br />
  131. 131. Place Features Inside Food-joint Dragon Ballz<br /><ul><li> Caters to all taste palate
  132. 132. The quality is standard and is same in all outlets ; fast in delivery (Less than 80 sec)
  133. 133. Nutritional
  134. 134. Every customer can have a look at the special wall which has the nutritional value and calorie count of the food items
  135. 135. The oil used is palm oil as it does not have trans fats hence prevents coronary blockage
  136. 136. The traditional Chinese low table is provided
  137. 137. Tea is provided to any customer who buys above 5 Yuan
  138. 138. A warm welcome to every customer in the traditional way </li></li></ul><li>Place Features: Inside Food-joint Dragon Ballz‘s Warranty<br />The standards adhered throught all outlets <br />
  139. 139. Place Features Inside Food-joint Dragon Ballz Services<br /><ul><li> A warm welcome to every customer Counter services
  140. 140. Drive – in
  141. 141. Home delivery
  142. 142. Mobile food stall </li></li></ul><li>People<br />(Staff) @<br /> Outlet<br />
  143. 143. People/ Staff<br />Woman Giving Traditional Welcome<br />
  144. 144. People / Staff<br />Staff <br />(Front & Back Stage)<br />Delivery Boys<br />
  145. 145. Price Factor<br />
  146. 146. Price factor<br />Price of Dragon Ballz products will be competitive one.<br />As we are new to the such segment we are tying to keep price a bit lower than competitor.<br />China currency:<br />Yuan & Rmbn<br />INR Value: 0.7<br />So generally all topmost players are starting value from 7 Yuan<br />Our product range starts from 6.5 Yuan To Family Package priced @ 60 Yuan<br />We have range of Combo menu packages<br />1. Economy<br />2. Regular<br />3.Family<br />4Special Package<br />
  147. 147. Promotions & Advertising<br />
  148. 148. Brand/ Promotion Area<br />Geographic Segmentation For Media<br /><ul><li> Local
  149. 149. Regional
  150. 150. National How Advertising in Aggressive in way will help “Dragon Ballz”???
  151. 151. A new launch like Dragon Balls need to be well-known & must get Brand Identity.
  152. 152. Makes selling job easier as Known & branded product.
  153. 153. Gives good appearance to outlets through POP Advertising.
  154. 154. People develop more confidence on healthy note & hygiene quality of food product if advertized well.
  155. 155. It stays on top of their mind always, so they might feel like buying it as tempting Ad campaigns work well.</li></li></ul><li>brand BUILDING BLOCKS<br />
  156. 156. Advertising Objectives<br />Three Fold Strategy: <br /><ul><li>Building the category need for snacks as an alternative for proper hygienic Indian fast food.
  157. 157. Building brand equity for Dragon Ballzalo ng with working on the concept of core Vada-Pav & Indian Blend fast food.
  158. 158. ‘Consistency' rule offering products of uniform size, price and quality in all the markets where it is operated.</li></li></ul><li>brand ELEMENTS<br /><ul><li>Brand name: Dragon Ball
  159. 159. Chinese: z学习理论
  160. 160. Brand logo
  161. 161. Color Scheme
  162. 162. Warm& Bright Colour Scheme
  163. 163. Accordind to Chinese Style
  164. 164. Slogan:
  165. 165. 1. Exotic Flavors of India
  166. 166. 2. Wotz on d menu yaa ???
  167. 167. Jingle
  168. 168. Packaging: Chinese Style</li></ul> Bright in colors & scenery<br /><ul><li>Type face & text placement: intricate fonts, a bit old school; lots of informative text
  169. 169. Marketed in an Indian Westernize theme setting.
  170. 170. URL: www.dragonballz.in</li></ul> e-mail: info@dragonballz.in<br /><ul><li> Contact Customer Care: (24/7)</li></ul> 0558 4543211 (Toll Free)<br />
  171. 171. core brand VALUES &brand Mantra<br />
  172. 172. Promotions Media & Media Vehicles <br /><ul><li>Mall billboards, placed in strategic locations where commuters wait (like on buses, trains, ticket counters, petrol pumps etc), can be most effective in pushing the consumer towards an impulse purchase. 
  173. 173. Posters and pamphlets distributed vastly amongst commuters on the highway travelling in vehicles.
  174. 174. Printing out city maps or train/bus timetables (with information on Jumbo King's outlets) for commuters and distributing them can be employed. 
  175. 175.  Local language newspapers and magazines can be cost effective sources of advertising.</li></li></ul><li>Promotions Media & Media Vehicles Continues... <br /><ul><li>FM radio is a popular entertainment source for commuters and professionals and hence the message can spread across far and wide at minimal cost.
  176. 176. College based events & festivals.
  177. 177. Point of purchase displays inside Dragon Ballz outlet will make selling job easier. And it will give good yummy appearance to outlets.
  178. 178. A new launch like Dragon Balls will be well-known for its nutritional values which comes along great quality, if we put lavish delicious look giving display with its nutritional value adding charts in creative manner.
  179. 179. Guerrilla marketing for local & regional area will create nice hype & boom for the same in less expenditure. </li></li></ul><li>Promotions Media & Media Vehicles <br />China’s social media landscape is constantly growing, innovating, evolving.<br />So we are trying to cover market through innovative & new techniques of promotions.<br />Discounting Coupons <br />to corporate<br /><ul><li>Free gift hamper vouchers
  180. 180. @ petrol pumps
  181. 181. Supermarkets
  182. 182. Movie halls n malls
  183. 183. Events @ carnivals
  184. 184. Special dragon rides walah events
  185. 185. Traditional crowd
  186. 186. College events
  187. 187. Radio publicity
  188. 188. Mobile reminders</li></li></ul><li>Promotion/ Media/ Media Vehicles / Before Launch<br />
  189. 189. Promotion/ Media/ Media Vehicles/ Just after Launch<br />
  190. 190. Promotion/ Media/ Media Vehicles/ Carnival Branding<br />
  191. 191. Promotion/ Media/ Media Vehicles/ Through Carnival<br />
  192. 192. Promotion/ Media/ Media Vehicles/<br />Print & Outdoor Banner Ads For encouraging youth for repeated buying.<br />
  193. 193. Promotion/ Media/ Media Vehicles/ Chasing their Emotional Sense & Family Bonding.<br />
  194. 194. Promotion/ Media/ Media Vehicles<br />/ Emotions & Family Bonding.<br />
  195. 195. Promotion/ Media/ Media Vehicles/ Location Information Giving Banner<br />
  196. 196. Promotion/ Media/ Media Vehicles<br />Home delivery of “Dragon Ballz“ through mobile messages.<br />Even Information about services & food-joint locations can be send through mobile.<br />
  197. 197. Promotion/ Media/ Media Vehicles / Approaching Corporates<br />
  198. 198. Promotion/ Media/ Media Vehicles/ Outdoor/ Neon Signs & Banners<br />
  199. 199. Promotion/ Media/ Media Vehicles/ outdoor/ At Public places<br />
  200. 200. Promotion/ Media/ Media Vehicles / Display in front of Food joint of “Dragon Ballz“ or malls<br />
  201. 201. Promotion/ Media/ Media Vehicles/ Print Media/ Newspaper<br />
  202. 202. Promotion/ Media/ Media Vehicles<br />/ Print Media/ Magzine<br />
  203. 203. Promotion/ Media/ Media Vehicles/ Public areas/ Stations/ more footfall & visibility<br />
  204. 204. Promotion/ Media/ Media Vehicles/ Public areas/ more footfall & visibility<br />
  205. 205. Physical Evidence<br />
  206. 206. Physical Evidence/ Places, Location Selection For Outlets of “Dragon Ballz“<br />DB outlets will increase and be seen in all the hot spots across all the metros & Tier 2 cities.<br />The places which are frequently visited by people like Tian'anmen Square and Jiefang Road,Dongzhimen, near venatian Macau, Shenzhen will have a DB outlet.<br />Also malls with food courts will have DB outlet.<br />
  207. 207. People<br />
  208. 208. People/ Staff/ Uniformity across all Dragon Ballz outlets<br />The staff at DB will wear a uniform that will be worn by all DB employees across all the outlets. <br />Highest level of Hygiene will be maintained and the uniform colours will be in sync with the colours used in our new logo.<br />i.e. Shiny Red & Bright warm Yellow.<br />
  209. 209. Packaging<br />
  210. 210. Packaging standards/ Point Of Purchase<br />Every product is packed in recyclable brown bag packs supporting Nature.<br />The packet will be with the brand and The best quality oil absorbing tissue .<br />Packaging will ensure warm, tasty & easy to handle food, keeping its nutritional values as good as while making.<br />Also it will meet all the standards of attractive packaging & mandatory rules.<br />
  211. 211. Packaging standards/ Point Of Purchase<br /><ul><li>DB (Dragon Ballz)-Recycle:
  212. 212. Brown Bags – 100% recyclable
  213. 213. Corrugated Boxes - 35% recyclable mandate </li></ul>Perform in 4 areas :<br />1st – food warm ,<br /> 2nd – food tasty ,<br /> 3rd – easy to handle ,<br /> 4th – meet standard of Attractive appearance <br />
  214. 214. Summary of overall product & service @ “Dragon Ballz“<br /><ul><li>Complete, healthy nutritional value adding delicious Indian blended fast food.
  215. 215. Reasonable prices/ Competitive price
  216. 216. Cover geographic region (Tier 1 & Tier 2 Cities)
  217. 217. Adjusted to Chinese consumer preferences by adopting & blending their cuisine
  218. 218. User friendly service; fast in delivery (Less than 80 sec)
  219. 219. Fighting for the 11% of share of wallet.
  220. 220. Eco friendly </li></li></ul><li>Thank You For All Your Kind Attention !!!<br /><br />See You All @ Dragon BallzOutlet !!!! <br />

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