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cellity Präsentation CeBIT 2009


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Präsentation des Communicator 2.0 der cellity AG von Sarik Weber im Rahmen eines Meet'n'Greet der XING Gruppe "Web 2.0 im Unternehmen", welches vom 13. Stock organisiert wurde.

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cellity Präsentation CeBIT 2009

  1. 1. Forum California CeBit, Hannover, 4.3.2009 Mobile Social Networking
  2. 12. The Evolution of cellity’s Mobile Service Sep. ‘09 least cost router set of individual single-purpose-apps Dec. ‘08 Feb. ‘08 May ‘07 Feb. ‘07 Communicator 3 multi platform (messaging voice, presence, etc.) Communicator: voice, e-mail, messaging, twitter Communicator 2: address book-centered, communication features (e-mail, messaging, social networks, twitter, voice) connect & communicate
  3. 13. Introducing the cellity addressbook 2.0
  4. 14. cellity Value Chain Positioning Mobile internet services Software
  5. 15. mobile advertisement build in one central personal profile manage yourself in one place relevant contact information auto-connect with your current friends up-to-date contact info auto-add new contacts connect to social networks universal messaging platform: send messages like e-mail, SMS, messages on Twitter & Facebook, etc. connect to social feeds Twitter, Facebook timeline, etc. cellity Addressbook 2.0
  6. 16. Works on the iPhone
  7. 17. Works on the Android G1
  8. 18. Works on all major mobile platforms
  9. 19. Works with major social networks
  10. 20. Works with major email account providers
  11. 21. Web app
  12. 22. Web app: web call
  13. 23. Web app: messages
  14. 24. Business Model Indirect Revenues Direct Revenues Advertising <ul><li>there is a strong demand for mobile ad space </li></ul><ul><li>ideal opportunity for targeted advertising within the client application </li></ul><ul><li>ad revenues are planned to start in Q1/ 2009 </li></ul>B2B Services <ul><li>focus on MNOs in Western Europe </li></ul><ul><li>offering the cellity Communicator 2 in a co-branded environment </li></ul><ul><li>revenue share for advertising revenues or monthly charged fees for the premium service directly via the MNO billing </li></ul>Premium Model <ul><li>premium services for a monthly subscription fee </li></ul><ul><li>advanced application features such as ‘export of data’, ‘additional storage capacity’ or ‘free of advertising‘. </li></ul><ul><li>premium model is planned to start in Q1/ 2009 </li></ul>Channels <ul><li>channels within the client software </li></ul><ul><li>- trigger the sale of mobile content (charged per sale), 3rd party content or services (charged per lead), + specific parts of the premium offering </li></ul>‘ Classic’ <ul><li>voice services (per minute) or cost per SMS channels </li></ul>connect & communicate
  15. 25. <ul><li>Technologies </li></ul>Browser Email Address Book 2.0 + Social Network Features Social network messaging Social Feeds Address Book 2.0 + Social Network Features Social network messaging Social Feeds
  16. 26. cellity addressbook 2.0
  17. 27. centralized information widely accessible & securely stored Server Centric Architecture In the mobile web On the computer On the mobile phone
  18. 28. <ul><li>Browser Integration Example </li></ul>connect & communicate
  19. 29. <ul><li>Frontends </li></ul><ul><li>Features – main drivers </li></ul><ul><li>Mobile and web always synchronized and accessible </li></ul><ul><li>Same UI on mobile and PC </li></ul><ul><li>Settings, data, information centralized </li></ul>connect & communicate Frontends Competitors cellity PC app  Web app  Mobile app   Mobile web 
  20. 30. connect & communicate * coming Q1/2009 Future outlook: Address Book 3.0 messaging voice social networks social feeds IM* LBS* Presence* connect & communicate
  21. 31. Thank you for your attention! cellity AG Sarik Weber Stahltwiete 23 22761 Hamburg Germany tel. +49 40 8888 5600 fax +49 40 8888 56010