The Evolving Web - The 13th Pillar of Internet Marketing

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The Evolving Web is the 13th Internet marketing pillar. This pillar shows that it's important to always evolve and never stand still when it comes to your internet marketing techniques.

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The Evolving Web - The 13th Pillar of Internet Marketing

  1. 1. Pillar #13: The Evolving Web Pillar #13: The Evolving Web
  2. 2. Pillar #13: The Evolving Web <ul><li>The 3 stages of the web and how that applies to marketing online </li></ul><ul><li>The importance of Web 2.0 marketing </li></ul><ul><li>Web 3.0 marketing – stay in touch with where your target market reside and how to communicate with them </li></ul>Pillar #13: The Evolving Web
  3. 3. Pillar #13: The Evolving Web <ul><li>Web 1.0 – the informative web </li></ul><ul><li>(1996 to 2004) </li></ul><ul><li>Web 2.0 – the interactive web </li></ul><ul><li>(2004 to ?) </li></ul><ul><li>Web 3.0? – the bespoke web? (? to ?) </li></ul>Pillar #13: The Evolving Web
  4. 4. Importance of Web 2.0 Marketing <ul><li>Not waiting for your target marketing to come to you </li></ul><ul><li>Interacting with your target market where thy feel comfortable </li></ul><ul><li>Not losing marketing share by ignoring new mediums </li></ul>Pillar #13: The Evolving Web
  5. 5. Web 1.0 Marketing <ul><li>Directory submissions </li></ul><ul><li>Press releases </li></ul><ul><li>Link building </li></ul><ul><li>Article marketing </li></ul>Pillar #13: The Evolving Web
  6. 6. Web 2.0 Marketing <ul><li>Blogging </li></ul><ul><li>Social networking </li></ul><ul><li>Viral marketing </li></ul>Pillar #13: The Evolving Web
  7. 7. Web 3.0 marketing <ul><li>Virtual reality marketing </li></ul><ul><li>MyPage marketing </li></ul>Pillar #13: The Evolving Web
  8. 8. Virtual Reality Marketing <ul><li>SecondLife </li></ul>Pillar #13: The Evolving Web
  9. 13. MyPage Marketing <ul><li>Google Gadgets </li></ul>Pillar #13: The Evolving Web
  10. 22. The Evolving Web – 2 Pointers <ul><li>Don’t spend too much time focusing on one marketing channel – spread your risk </li></ul><ul><li>Always think “How am I going to measure the success of this campaign?” </li></ul>Pillar #13: The Evolving Web
  11. 23. Pillar #13: The Evolving Web <ul><li>The 3 stages of the web and how that applies to marketing online </li></ul><ul><li>The importance of Web 2.0 marketing </li></ul><ul><li>Web 3.0 marketing – stay in touch with where your target market reside and how to communicate with them </li></ul>Pillar #13: The Evolving Web
  12. 24. Now visit www.13pillars.com to download our FREE ’13 Pillars of Internet Marketing’ eBook Pillar #13: The Evolving Web

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