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David Bain
* Preparation* Publishing* Performance                David Bain
* My background* How I structure online marketing campaigns* Where WordPress SEO fits into the overall online marketing mix
* Started making full-time online income in 2004* SEO services in 2006* Taught online marketing since 2007
* Phase #1: Website Structure* Phase #2: Get Social & Turn On The Tap!* Phase #3: Link Building* Phase #4: Content Marketing
* Preparation* Publishing* Performance
* Competitor analysis* Keyword trends* Related keywords* Ranking difficulty* URL structure
* Competitor analysis* Keyword trends* Related keywords* Ranking difficulty* URL structure
* Categories* ‘Hub and spoke’ content* Keyword positioning* Internal linking* Syndication
* High quality ‘hub content’ based upon core keyword phrases (pages)* Spokes of informative, relevant updates (posts) link...
* Heading* Body content* Title* Meta description
* Yet Another Related Posts Plugin* SEO Smart Links Plugin
* Yet Another Related Posts Plugin
* XML sitemap & webmaster tools* Blog & RSS directories* Blogging communities
* Categories* ‘Hub and spoke’ content* Keyword positioning* Internal linking* Syndication
* Test and refine* Increase speed* Direct search engines* Conversion optimization
* Google Analytics
* Market Samurai
* W3 Total Cache Plugin* Optimize DB Plugin
* Find a reliable host* Consider HostGator, Hostmonster, Vidahost and WestHost as shared server hosts* VPS.net is a scalab...
* Efficient coding* No index, nofollow archive posts and pages* A good theme like Thesis will generally do this* 301 redir...
* Test and refine* Increase speed* Direct search engines* Conversion optimization
* Preparation* Publishing* Performance                David Bain
Resources:www.26weekplan.com/resources                               David Bain
The 3 P’s of WordPress Site Structure for SEO
The 3 P’s of WordPress Site Structure for SEO
The 3 P’s of WordPress Site Structure for SEO
The 3 P’s of WordPress Site Structure for SEO
The 3 P’s of WordPress Site Structure for SEO
The 3 P’s of WordPress Site Structure for SEO
The 3 P’s of WordPress Site Structure for SEO
The 3 P’s of WordPress Site Structure for SEO
The 3 P’s of WordPress Site Structure for SEO
The 3 P’s of WordPress Site Structure for SEO
The 3 P’s of WordPress Site Structure for SEO
The 3 P’s of WordPress Site Structure for SEO
The 3 P’s of WordPress Site Structure for SEO
The 3 P’s of WordPress Site Structure for SEO
The 3 P’s of WordPress Site Structure for SEO
The 3 P’s of WordPress Site Structure for SEO
The 3 P’s of WordPress Site Structure for SEO
The 3 P’s of WordPress Site Structure for SEO
The 3 P’s of WordPress Site Structure for SEO
The 3 P’s of WordPress Site Structure for SEO
The 3 P’s of WordPress Site Structure for SEO
The 3 P’s of WordPress Site Structure for SEO
The 3 P’s of WordPress Site Structure for SEO
The 3 P’s of WordPress Site Structure for SEO
The 3 P’s of WordPress Site Structure for SEO
The 3 P’s of WordPress Site Structure for SEO
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The 3 P’s of WordPress Site Structure for SEO

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This is a recent presenation I gave on the "3 P’s of WordPress Site Structure for SEO". Remember to also download my free "13 Pillars of Internet Marketing" eBook from http://www.13pillars.com.

Published in: Business, Technology, Design
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The 3 P’s of WordPress Site Structure for SEO

  1. 1. David Bain
  2. 2. * Preparation* Publishing* Performance David Bain
  3. 3. * My background* How I structure online marketing campaigns* Where WordPress SEO fits into the overall online marketing mix
  4. 4. * Started making full-time online income in 2004* SEO services in 2006* Taught online marketing since 2007
  5. 5. * Phase #1: Website Structure* Phase #2: Get Social & Turn On The Tap!* Phase #3: Link Building* Phase #4: Content Marketing
  6. 6. * Preparation* Publishing* Performance
  7. 7. * Competitor analysis* Keyword trends* Related keywords* Ranking difficulty* URL structure
  8. 8. * Competitor analysis* Keyword trends* Related keywords* Ranking difficulty* URL structure
  9. 9. * Categories* ‘Hub and spoke’ content* Keyword positioning* Internal linking* Syndication
  10. 10. * High quality ‘hub content’ based upon core keyword phrases (pages)* Spokes of informative, relevant updates (posts) linking into hub content
  11. 11. * Heading* Body content* Title* Meta description
  12. 12. * Yet Another Related Posts Plugin* SEO Smart Links Plugin
  13. 13. * Yet Another Related Posts Plugin
  14. 14. * XML sitemap & webmaster tools* Blog & RSS directories* Blogging communities
  15. 15. * Categories* ‘Hub and spoke’ content* Keyword positioning* Internal linking* Syndication
  16. 16. * Test and refine* Increase speed* Direct search engines* Conversion optimization
  17. 17. * Google Analytics
  18. 18. * Market Samurai
  19. 19. * W3 Total Cache Plugin* Optimize DB Plugin
  20. 20. * Find a reliable host* Consider HostGator, Hostmonster, Vidahost and WestHost as shared server hosts* VPS.net is a scalable cloud server worthwhile considering for bigger tasks
  21. 21. * Efficient coding* No index, nofollow archive posts and pages* A good theme like Thesis will generally do this* 301 redirect unwanted yet ranked old posts to relevant newer posts
  22. 22. * Test and refine* Increase speed* Direct search engines* Conversion optimization
  23. 23. * Preparation* Publishing* Performance David Bain
  24. 24. Resources:www.26weekplan.com/resources David Bain

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