Autoresponders - Internet Marketing Pillar #4

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Autoresponders aren’t just an automatic email response delivered by your email software when you are out of the office. They can be an extremely
effective part of your internet marketing arsenal.

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Autoresponders - Internet Marketing Pillar #4

  1. 1. Pillar #4: Autoresponders Pillar #4: Autoresponders
  2. 2. Pillar #4: Autoresponders <ul><li>About autoresponders </li></ul><ul><li>Broadcast emails </li></ul><ul><li>Newsletters </li></ul><ul><li>Autoresponder software </li></ul><ul><li>Build a list of people </li></ul><ul><li>Build relationships with those people </li></ul>Pillar #4: Autoresponders
  3. 3. What Are Autoresponders? <ul><li>Autoresponders AREN’T automated replies that you set up when you’re not able to read your email </li></ul>Pillar #4: Autoresponders
  4. 4. Autoresponders Are… <ul><li>Autoresponders ARE anything delivered by email on an automated, pre-meditated and usually personalised basis </li></ul>Pillar #4: Autoresponders
  5. 5. Autoresponders can be… <ul><li>Newsletters </li></ul><ul><li>Email courses </li></ul><ul><li>Used to deliver a free product and build an opt-in list </li></ul><ul><li>Simply used to deliver personalised email updates en masse </li></ul>Pillar #4: Autoresponders
  6. 6. Broadcast Emails <ul><li>Personalised emails to everyone </li></ul><ul><li>Great for up-to-date news </li></ul><ul><li>Great for building relationships </li></ul>Pillar #4: Autoresponders
  7. 7. Newsletters <ul><li>Formal, professional image </li></ul><ul><li>Excuse for regular communication with your customers </li></ul><ul><li>Can be ‘preloaded’ into your autoresponder </li></ul>Pillar #4: Autoresponders
  8. 8. Email Marketing Software <ul><li>Aweber </li></ul><ul><li>99%+ of emails delivered </li></ul><ul><li>Autoresponder AND Newsletter functionality </li></ul><ul><li>$19.95 per month for 10,000 subscribers </li></ul>Pillar #4: Autoresponders
  9. 11. Starting Email Marketing <ul><li>Paste the code for an opt-in form onto your website and start collecting names and email addresses as soon as possible </li></ul>Pillar #4: Autoresponders
  10. 14. How To Build A Bigger List <ul><li>Start another website - then another </li></ul>Pillar #4: Autoresponders
  11. 15. Another Website <ul><li>Business on the internet is becoming more and more fragmented </li></ul><ul><li>Large companies are losing marketshare to sole traders </li></ul><ul><li>Compete by becoming more targeted </li></ul>Pillar #4: Autoresponders
  12. 16. Additional Website <ul><li>Search Engine Optimization Mistakes Website </li></ul>Pillar #4: Autoresponders
  13. 19. Free PDF & Email Opt-In <ul><li>Give away a free e-book with a set of top 10 tips from your industry </li></ul><ul><li>People receive the e-book by email if they ‘opt-in’ to your email list </li></ul>Pillar #4: Autoresponders
  14. 20. How To Deliver Your PDF <ul><li>Aweber Autoresponder </li></ul>Pillar #4: Autoresponders
  15. 23. Another Idea - Email Course <ul><li>Email courses can be free or paid-for </li></ul><ul><li>The course can deliver attachments with text or video </li></ul><ul><li>Everyone will receive the course at a different time </li></ul>Pillar #4: Autoresponders
  16. 24. Autoresponder Impact <ul><li>Maximise the impact of your autoresponder by using personalised email follow-ups </li></ul>Pillar #4: Autoresponders
  17. 26. Build Relationships By Surveying <ul><li>Build trust with prospective customers </li></ul><ul><li>Get a better idea of exactly what your prospective customers are looking for </li></ul><ul><li>Surveys can be built into your autoresponder, blog (SurveyGizmo) or standalone (SurveyMonkey) </li></ul>Pillar #4: Autoresponders
  18. 27. Pillar #4: Autoresponders <ul><li>About autoresponders </li></ul><ul><li>Broadcast emails </li></ul><ul><li>Newsletters </li></ul><ul><li>Autoresponder software </li></ul><ul><li>Build a list of people </li></ul><ul><li>Build relationships with those people </li></ul>Pillar #4: Autoresponders
  19. 28. Now visit www.13pillars.com to download our FREE ’13 Pillars of Internet Marketing’ eBook Pillar #4: Autoresponders

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