Pinterest tos presentation (final)


Published on

The primer is designed to inform both potential and existing users of the importance of reading and understanding the TOS and adjusting their privacy setting as required. The presentation was developed to meet the requirements of Assignment 2 - Policy Primer for Curtin University subject Net 303 (Internet, Politics and Power).

Published in: Education, Technology
1 Comment
No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Pinterest tos presentation (final)

  1. 1. Pinterest and their „Terms of Service‟…
  2. 2. “Pinterest - the explosively popular imagesharing site” What is it… Screen shot: A.Williams New York Times
  3. 3. “With more than 2.5 million active users, Pinterest has fast become a major player” “Pinterested”? J. Evans Cario  Need to store all the treasures you uncover online?  Want somewhere to share pictures and ideas?  What a great idea… Sign me up? Reference: Z. Wilkinson
  4. 4. “Many people will provide the most intimate and revealing details on their personal profile”. Signing up… or signing over? Qi & Edgar-Nevill Do you:  entrust your name, email & gender?  allow them to follow you online?  agree to their terms & conditions? Screen shot:
  5. 5. Pinterest "is a marketing platform" So I’m agreeing to…..  By signing up you agree to Pinterest:  Terms of Service (TOS)  Privacy Policy  Acceptable Use Policy  Responsible Disclosure Statement.  Now for a closer look at those TOS Lawrence Lenihan
  6. 6. Are they complicated?  The TOS are:  written in plain English  covered in 12 sections…  have „More simply put‟ translations.  So what do they mean to you? “articles are highlighting elements of the Terms of Service as problems” that may result in “criminal charges against you” N.Sims
  7. 7. “access to personal identity information supports the relationshipformation process” 1. Using Pinterest  So you need to:  give accurate personal details  be over 13  agree to software upgrades without notice  get a business account if you are a business user.  In return… you get to use Pinterest. Ellison et al
  8. 8. “Responsibility of privacy protection often falls solely on the individual” 1a. Privacy  By agreeing to the TOS you also agree to the Privacy Policy.  Enabling Pinterest to store your:  personal details  pin boards  location data if selected (mobiles)  links to social media  logs of your cookie and device data. Goettke & Christiana
  9. 9. “It’s important for users to -edit their privacy options” 1b. Privacy continued  Your info is used to:  tailor what you see (including advertising)  help „friends‟ find your board.  You can change your settings to:  Stop being findable  create secret boards  stop Pinterest tracking you online  unlink from other accounts like Facebook. Screen shot: Qi & Edgar-Neville
  10. 10. 2.Your Content  The things you post are yours but Pinterest can show them to everyone.  Other pinners can collect, change and pin to your posts.  Pinterest can keep your posts for as long as they like.  If you send Pinterest feedback, they can reuse your feedback anyway they like. “Pinterest unveiled secret boards - only visible to people who are authorized” Z.Wilkinson
  11. 11. “Copyright holders have been ferocious in their pursuit of people who reuse their copyrighted work” 3. Copyright Policy Aufderheide  By agreeing to the TOS you also agree to the Copyright Policy:  Pinterest can “disable and/or terminate the accounts of users” caught infringing copyright.  Content owners can:  request removal of pins they think infringe their copyright  attach a „no-pin‟ rule to their site to block pinning attempts. Reference:
  12. 12. 3a. Copyright & Fair Use “users could be exposed to copyright suits by pinning content without a license” S.Eder  As “Pinterest makes copies of the images people pin”, pinning to copyrighted info is your problem…  “Fair use certainly sometimes allows for making copies” as the “copy does link to the source”.  “Fair use probably covers some pinning, and implied or explicit licenses cover some more”.  If you pinned “at the behest of the original creator” then its probably ok, as they may want their content pinned. References: N. Sims
  13. 13. “It is vital that all -- users restrict access to their profiles” 4. Security Qi & Edgar-Neville  The security of your personal info is not guaranteed.  You can notify if you think your account was hacked.  The risk is yours but Pinterest suggests:  “Pick a strong password”  “Watch where you log in”  “Protect your devices”  “Know the risks of unsecured Wi-Fi”. References:
  14. 14. 5. Third-Party Links, Sites, and Services  Pinterest takes no responsibility for pin links.  It‟s too bad if you click on a pin and:  are offended by the content you find  pick up a virus.  Your responsible if you pin to someone else‟s pin, and the content was copyrighted. Pinterest… “is now studying a potential advertising system” Pui-Wing & Ante
  15. 15. 6. Termination  Pinterest can cancel your access at any time.  They don‟t have to give you a reason to do it.  Your pinned items can be kept by Pinterest even if you don‟t have access.  You can try writing to Pinterest to ask them to reinstate your account. “messages that have been captured and stored in a publicallyaccessible space have no privilege whatsoever” Walther
  16. 16. 7. Indemnity  You are responsible for all damages including legal and accounting costs if…  you are a business user who didn‟t sign up for a business license and…  Pinterest is sued because of something you put on the site. “The site is becoming more and more popular for business and educational use” Hansen
  17. 17. 8. Disclaimers  If you find something offensive or illegal, Pinterest probably won‟t take responsibility.  They may remove content they determine is offensive or copyrighted.  If that was your content, you may not be able to re-pin it to your board. “Pinterest will have "simpler tools" to report alleged copyright or trademark infringement”. S. Eder
  18. 18. 9. Limitation of Liability  Pinterest will do their best to make sure you are liable for any damages incurred… not them.  If you pin to copyrighted content and the owner sues, you are liable.  If you suffer damage because of a Pinterest related mistake or failure, they probably won‟t accept liability.  If something happens to your personal account, they probably won‟t pay damages. “Pinterest, itself, is well-protected from lawsuits because of its policies” S. Eder
  19. 19. 10. Arbitration  If you have a problem, tell Pinterest first.  If that doesn‟t work you can try the American Arbitration Association (no alternative yet for overseas users).  You might have to pay for that service.  Damages for data security, intellectual property or un-authorised access may be taken to court. “Pinterest said it also plans to launch international sites this year” Pui-Wing & Ante
  20. 20. 11. Governing Law and Jurisdiction  Pinterest is governed by the laws of California in the United States.  If you want to sue Pinterest, you will have to do it in California.  Pinterest does not guarantee use or support outside the United States.  Pinterest is looking to offer an international service in the future… To “expand their customer base outside the U.S. borders, they will need to comply with other nations' privacy laws“. J. Mont
  21. 21. 12. General Terms  Pinterest will update the sites TOS as often as they like.  If you keep using Pinterest after the change then you are accepting those changes.  You don‟t get to give your Pinterest account to someone else but Pinterest can.  Pinterest is happy to provide your information to the US government if asked… If you are violating the TOS, they can... um... cut you off? Delete your account? They can also sue you… N. Sims
  22. 22. The end?  The choice to use Pinterest and agree to it‟s terms and conditions is yours.  The site offers rich social media opportunities for individuals and businesses.  “It is the fastest growing online social platform, outstripping even Facebook in its growth”.  So sign-up, adjust your settings and get pinning? Reference: C. Tekobbe Pinterest’s member community demonstrates rich digital literacy practices by creating elaborate information-sharing networks Tekobbe
  23. 23. References Auferheide, P. (2011). Copyright, Fair Use, and Social Networks. In Z. Papacharissi (Ed.), A Networked Self: Identity, Community, and Culture on Social Network Sites (pp. 276–290). New York and London: Routledge. BBC News - Pinterest moves to address copyright fears with opt-out. (2012, February 21). BBC News. Retrieved October 8 2013 from Eder, S. (2012). In Shift, Pinterest Says to Pin Your Own Stuff - Wall Street Journal. Retrieved October 6 2013 from Ellison, N. Vitak, J. Steinfield, C. Gray, R. Lampe, C. (2011). Negotiating Privacy Concerns and Social Capital Needs in a Social Media Environment. In L. Trepte, S. Reinecke (Ed.), Privacy Online: Perspectives on Privacy and Self-Disclosure in the Social Web (p. 280). Berlin: Springer. Evans Cario, J. (2012). Pinterest Marketing  An Hour a Day (p. 336). Somerset, NJ, USA: Wiley. : Hansen, K., Nowlan, G., & Winter, C. (2012, December 5). Pinterest as a Tool: Applications in Academic Libraries and Higher Education. Partnership: the Canadian Journal of Library and Information Practice and Research. Retrieved from Mont, J. (2013). Terms-of-Use Agreements Pose Reputational Risks. Compliance Week, 10(110), 40–43. Retrieved from Pinterest Privacy Policy. (2013). Pinterest Website. Retrieved October 08, 2013, from
  24. 24. More references… Pinterest Terms of Service. (2013). Pinterest Website. Retrieved October 5 2013, from Pinterest Terms of Service that apply to federal agencies using Pinterest  Help Center. (2013). : Pinterest Website. Retrieved October 5 2013, from Pui-Wing, T. Spencer, A. As Pinterest Grows, Startup Seeks $2.5 Billion Valuation - ProQuest. The Wall Street Journal (2013, 6 February). Retrieved October 8 2013, from Sims, N. (2012). Pinterest, copyright, and Terms of Service - Copyright Librarian. Copyright Librarian. Retrieved October 5 2013 from Tekobbe, C. K. (2013). A SITE FOR FRESH EYES. Information, Communication & Society, 16(3), 381– 396. doi:10.1080/1369118X.2012.756052 Watters, P. Qi, M. Edgar-Nevill, D. (2011). Social networking searching and privacy issues. Information Security Technical Report, 16(2), 74–78. Retrieved from Wilkinson, Z. (2013). Oh, how Pinteresting! An introduction to Pinterest. Library Hi Tech News, 30(1), 1–4. doi:10.1108/07419051311320904 Williams, A. (2012, October 4). Shakespeare vs. Elizabeth Taylor: ProQuest. New York Times. Retrieved October 4 2013 from