Final live project

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Final live project

  1. 1. Project of Marketing Management A survey On Consumer Buying Behavior for Different types of SIMcardsAssigned by: Mr. Sandeep .L. MakwanaPrepared by: Mehul Savaliya (7NBBG008) Kashyap Patel (7NBBG037) Gayrti Bhatt (7NBBG003) Ankur parasaniya (7NBBG026) Khyati Yadav (7NBBG041) Prepared by: Mehul, Kashyap, Gayatri, Khyati, Ankur Page no. 1
  2. 2. Project of Marketing Management ACKNOWLEDGEMENT We feel great pleasure to submit this live project as a partof M.B.A studies. The live project is prepared on “A Survey ofConsumer buying Behaviour for Diffenrent tyeps ofSIMcards”. This work has helped us to in acquiring valuableknowledge regarding applicability of theoretical knowledge. Only thetheoretical and bookish knowledge is not enough for the managementstudent to know the various angle of business unit. This live project isplaying a vital role to develop the practical viewpoint of students andmaking them aware about the practical problem, opportunity and realsituation of the organization. We are heartily thankful to Sandeep.L.Makwana forproviding us proper guidance and brought our live project in properchannel. This guidance also helped us gain knowledge and to getconfidence.We would also like to thanks to diffenrent people to help in this project.We would also like to thank our colleges & classmates who have alsohelped us in the preparation of the live project. Prepared by: Mehul, Kashyap, Gayatri, Khyati, Ankur Page no. 2
  3. 3. Project of Marketing Management INDEX Particulars Pageno. • Preface 04 • Objectives 05 • Introduction 06 • Data Source 07 • Methodology 08 • Definition 09 • Data presentation & Analysis 10 • Limitation 34 • Suggestions 35 • Conclusion 36 • Questionnaires 37 • Bibliography 39 Prepared by: Mehul, Kashyap, Gayatri, Khyati, Ankur Page no. 3
  4. 4. Project of Marketing Management PREFACE MBA is a professional course wherein for a student to processonly theoretical knowledge alone is not enough. He/She needs to havea good knowledge of the current changes & happenings in the fieldalso. But even the latter can not stand alone without the former i.e.both are equally important to be known. Today in this ever changing retail environment where marketsare flooded with various types of branded unbranded products. It isdifficult for consumer to conclude as to what he/she should buy. With the increasing demand of Cellphones the marketers findnumerous opportunities for new items they launch once, such marketis the different types of SIM cards’ market where every 1 st day ofmonth we find market offering different types of the skim Prepared by: Mehul, Kashyap, Gayatri, Khyati, Ankur Page no. 4
  5. 5. Project of Marketing Management In this report “A Survey of Consumer Buying Behavior ondifferent SIMcard use by people in Bhavnagar city”. Presents theConsumer buying behavior of different SIM cards highlighting theirbuying attitudes and preferences. Objectives Primary Objectives: As a part of the MBA Programme wehave to done a live project as acedamic currculum which is given bythe faculy of ICFAI NATIONAL COLLEGE.From this we are gettingpractical knnowledghe from doing project & we done Project on Survyof Consumer Buing Behaviour of Different SIM cards which issubmiited to Sandeep.L.Makawana who is faclulty of Marketing in INCBhavanagar. Secondayry Objaective • To develop skills to apply Theory into practice. • It helps the students to improve their Communication skills. • It improves the Interviewing skills of the students. Prepared by: Mehul, Kashyap, Gayatri, Khyati, Ankur Page no. 5
  6. 6. Project of Marketing Management • It enhances the Confidence level of the students, which help them to stand in this competitive world. • It provides the Professional Behavior that is very much need in this corporate world. • To study the brand loyalty of consumers towads SIM cards. • To study the Perception of consumer about towards different SIM cards. Inrtoduction The SIM (Subscriber Identity Mobile) card (Chip) is the brain of your handset. The SIMcard is approximately the size of credit card. The SIM chip is removed from the card holder and insert into the back of the handset. It’s about the size of a Postage stamp, with embedded circuitry on one side. When insert into GSM handset, the SIM when activated by cable and wireless. Facilitate mobile service on a particular GSM network. The card holder contents confidential information for unlocking your handset should you forget your PIN. Please store it in a safe place. Prepared by: Mehul, Kashyap, Gayatri, Khyati, Ankur Page no. 6
  7. 7. Project of Marketing Management The SIM contain general information for your mobile phone services. It retain the features or services available to you as a customers, on a particular GSM network and stores information with you programmed into your handset like your phonebook having a SIM card make it easy and convenient to change your handset a SIM card will be included with the handset when you purchase your handset from cable and wireless. DATA SOURCE Primary Data: A questionnaire was formed and used to collect primary data. The questionnaire is structured and non-disqualified and the questions asked are close as well as open ended. Secondary Data: Secondary data sources have been used for literature reviews. The important sources of secondary data are literature available in books, past repost and internet. This study is of descriptive type of study. For this quantitative study is likely to be undertaken. Prepared by: Mehul, Kashyap, Gayatri, Khyati, Ankur Page no. 7
  8. 8. Project of Marketing Management Methodology Sample size : Total Respondent 50 Age : Less than 16 16 to 25 26 to 35 36 to 45 46 to 55 More than 56 Extent : Bhavnagar city Time : October (1 week) Population : People of Bhavnagar City Element : Individual Consumer Prepared by: Mehul, Kashyap, Gayatri, Khyati, Ankur Page no. 8
  9. 9. Project of Marketing Management Data has been collected through questionnaire method. Questionnaire was designed for survey purpose. The questionnaire was designed in such a way to cover as fmany aspects of consumer behavior as possible. As the time of designing the questionnaires are way taken to get the needed information and also to fulfill the research objectives. DefinitionsSIMcards: Subscribers identity modules card – small printed circuit boardthat Must be inserted in any GSM base mobile phone when shining On as a subscribers.POSTPAID: A postpaid mobile connection is like any other telephone Connection, where your get a SIM card, use it and pay for your Prepared by: Mehul, Kashyap, Gayatri, Khyati, Ankur Page no. 9
  10. 10. Project of Marketing Management Monthly bill based on rentals, plan charges and usage chargesetc.PREPAID: A prepaid card is a means of applying airtime to your account. A Prepaid customers will use both types of cards. SMS: SMS or short massage service is basically straight textcharacters, Simple monophonic sounds and B & W pictures made up of text Correctly. Prepared by: Mehul, Kashyap, Gayatri, Khyati, Ankur Page no. 10
  11. 11. Project of Marketing Management DATA PRESENTATION & ANALYSIS DATA PRESENTATION AND ANALYSISQ-2 Different age consuming SIMcards. Age No. of Response Less than 16 4 16-25 12 26-35 8 Prepared by: Mehul, Kashyap, Gayatri, Khyati, Ankur Page no. 11
  12. 12. Project of Marketing Management 36-45 10 46-55 15 More than 56 1 Classification of Respondents based on Age 15 16 14 12 12 10 10 8 8 6 4 4 1 2 0 Up to 16 17 to 25 26 to 35 36 to 45 46 to 55 More than 56Interpretation: Out of 50 respondents 4 are in age of less than 16, 12 are offrom 16-25 age group, 8 are of 26-35 age group, 10 are of 36-45 age group,15 are of 46-55 age group and 1 from more than 56 age group. So the agegroup of 46-55 are the more using SIMcard of different companies.Q-3 Occupation of Respondents. Prepared by: Mehul, Kashyap, Gayatri, Khyati, Ankur Page no. 12
  13. 13. Project of Marketing Management Occupation % of Respondents Professional 24 Housewife 16 Study 28 Service People 30 Retired 2 Classification of Respondents based on Occupation Students 28% House wife 16% Service Person 30% Professionals Retired 24% 2%Interpretation: Here out of 50 Respondents 24% are Professionals, 2% areRetired, 30% are Service People, 28% are Students, 16% are House wife. Wecan say that more SIMcards using by Service people. Prepared by: Mehul, Kashyap, Gayatri, Khyati, Ankur Page no. 13
  14. 14. Project of Marketing ManagementQ-4 Consumers are using any Cell phone or SIM cards? Feedback No. of Response Yes 50 No 0Interpretation: From the survey we studied that all 50 Respondence are usingthe SIM cards or Cell phone. No one of them are non user of the Cell phone. Prepared by: Mehul, Kashyap, Gayatri, Khyati, Ankur Page no. 14
  15. 15. Project of Marketing ManagementQ-5 Which Company’ SIMcards using by them? Company’ Name No. of Respondence Vodafone 13 Airtel 9 Idea 4 BSNL 15 RIM 6 Tata 3 Prepared by: Mehul, Kashyap, Gayatri, Khyati, Ankur Page no. 15
  16. 16. Project of Marketing Management Classification of respondents Current choice for differant companys SIMcard TATA, 3 RIM, 6 VODAFONE, 13 BSNL, 15 AIRTEL, 9 IDEA, 4Interpretation: Out of 50 respondents 3 are using TATA, 4 are using IDEA, 13are using 13 VODAFONE, 15 are using BSNL, 6 are using RIM. From thiswe can say that more no of users are preferring the connection ofVODAFONE.Q-6 What type of SIMcard using by them? Type of SIMcards No. of Respondence Prepaid 34 Postpaid 16 Prepared by: Mehul, Kashyap, Gayatri, Khyati, Ankur Page no. 16
  17. 17. Project of Marketing Management Customers choise for types of SIM cards 34 35 30 25 16 20 15 10 5 0 Prepaid PostpaidInterpretation: Out of 50 Respondents 34 Respondents are using PrepaidSIMcards and 16 are using Postpaid SIMcards. From this data we canconclude that most of the Consumers are preferring Prepaid connection ofSIMcards.Q-7 How many SIMcard using by them? No. of SIMcards No. of Respondence 1 39 Prepared by: Mehul, Kashyap, Gayatri, Khyati, Ankur Page no. 17
  18. 18. Project of Marketing Management 2 10 3 1 Cissification of respondents based on number of cards they use 3 sim 2 sim 1 simInterpretation: Out of 50 Responses 39 are using only 1 SIMcard, 10 areusing 2 SIMcards & 1 Consumers is using 3 SIMcards. Out that data we cansay that there are more no. of Consumers are using only 1 SIMcard. Prepared by: Mehul, Kashyap, Gayatri, Khyati, Ankur Page no. 18
  19. 19. Project of Marketing ManagementQ-8 Before using this SIM card did Consumers used any other company’SIM- Card in past? Opinion No. of Respondence Yes 15 No 35Interpretation: Out of 50 Respondents 35 Consumers are not used anycompany’ SIM cards in past and remaining 15 are using different company’SIM cards.Q-9 How many consumers are changing their SIM cards time –n-time? Opinion No. of Respondence Yes 15 No 35Interpretation: Out of 50 Respondents 35 Consumers are not ready tochanging their SIM cards time–n-time but remaining 15 Consumers arechanging their SIM card again n again. Prepared by: Mehul, Kashyap, Gayatri, Khyati, Ankur Page no. 19
  20. 20. Project of Marketing ManagementQ-10 Which are the Parameters for selecting this card by Consumer? Parameters No. Of Respondence Network 28 Roaming 1 Free SMS 2 Talk time 17 Quick dialing 2 Prepared by: Mehul, Kashyap, Gayatri, Khyati, Ankur Page no. 20
  21. 21. Project of Marketing Management Factors / specification comsideration by customer for the selection of SIM cards 30 28 25 20 17 15 10 5 2 2 1 0 Network Roaming Free sms Talk time Quick dialingInterpretation: Out Of the 50 Respondence 8 prefer for network, 1 for roaming,2 prefer for free SMS, 17 for talk time and 2 are preferring for Quick dialing.Now from this data we can say that most of the consumers are focusing onNetwork & talk time.Q-11 How far the consumers are loyal to their SIM cards company? Opinion No. Of Respondence Yes 22 No 28 Prepared by: Mehul, Kashyap, Gayatri, Khyati, Ankur Page no. 21
  22. 22. Project of Marketing Management Classification of respondent based on loyalty shown towards a company 30 25 20 15 28 10 22 5 0 Yes NOInterpretation: Out Of the 50 Respondence 22 consumers’ are Switchers and 28Consumer’s are Hard Core that means we can say that they are not changingtheir cards in any situation.Q- 12 Factors behind if they are changing SIM card? Factors No. Of Respondence Poor Network 13 High Cost 10 Prepared by: Mehul, Kashyap, Gayatri, Khyati, Ankur Page no. 22
  23. 23. Project of Marketing Management Free SMS 3 Poor Service 8 Brand image 7 Others 9 Factors influiencing cutmors for changing the brands / company of SIMcard Others 9 Poor netwark 13 Brand Image 7 High cost 10 Poor Servise 8 Free sms 3Interpretation: Out Of the 50 Respondence 13 consumers are changing SIMcards because of Poor Network, 10 for High Cost , 3 for SMS , 8 for PoorService , 7 for Brand image and 9 for changing their SIM cards forother reasons. Prepared by: Mehul, Kashyap, Gayatri, Khyati, Ankur Page no. 23
  24. 24. Project of Marketing ManagementQ-13 From where they were purchased their SIM card? Purchase Place No. Of Respondence Company Outlets 22 Dealers 28 Outlet preffered by customers to purchase the SIM card Companys outlet/office, 22 Dealers, 28Interpretation: Out Of the 50 Respondence 22 Consumers purchase their SIMcards from the Company Outlets and 28 Consumers purchases their SIMcards from Dealers. Prepared by: Mehul, Kashyap, Gayatri, Khyati, Ankur Page no. 24
  25. 25. Project of Marketing ManagementQ-14 Factors influenced for purchasing their SIM cards? Influences No. Of Respondence Family members 15 Relatives 6 Advertisement 9 Friends 15 Company Representatives 5 Factors influance customers for purchasing SIMcard 15 15 16 14 12 9 10 8 6 5 6 4 2 0 Family member Relatives Advmnt Friends companys representative Prepared by: Mehul, Kashyap, Gayatri, Khyati, Ankur Page no. 25
  26. 26. Project of Marketing ManagementInterpretation: Out Of the 50 Respondence 15 consumer’s are purchases theirSIM card influenced by Family members,6 are influenced by their Relatives,9 are influenced by advertisements, 15 are influenced by Friends and 5consumer’s are influenced by Company’s Representatives. We are saying thatalmost Consumers are influencing by Family Members and their Friends.Q-15 How many consumers are using SIM card under the age of 16? Company’s Name No. of users Vodafone 0 Airtel 1 Idea 0 BSNL 1 RIM 1 TATA 1 Prepared by: Mehul, Kashyap, Gayatri, Khyati, Ankur Page no. 26
  27. 27. Project of Marketing Management Brand of SIM card selected by customers falling under the age group 0 to 16 4 3 2 1 1 1 1 1 0 0 0 VODAFONE AIRTEL IDEA BSNL RIM TATAInterpretation: Out Of the 50 Respondence 4 consumers are under the age of16.Out of them 1 consumer using Airtel,1 is using BSNL,1 is using RIM and1 consumer is using TATA.Q-16 How many consumers are using SIM card under the age group of 17-25? Company’s Name No. of users Vodafone 1 Airtel 1 Prepared by: Mehul, Kashyap, Gayatri, Khyati, Ankur Page no. 27
  28. 28. Project of Marketing Management Idea 2 BSNL 5 RIM 2 TATA 1 Brand of SIM card selected by customers falling under the age group 17 to 25 6 5 4 2 2 2 1 1 1 0 VODAFONE AIRTEL IDEA BSNL RIM TATAInterpretation: Out Of the 50 Respondence 12 consumers are under the agegroup of 16-25.Out of them 1 consumer using Vodafone, 1 is using Airtel, 2are using Idea, 5 are using BSNL, 2 are using RIM and 1 consumer is usingTATA. Prepared by: Mehul, Kashyap, Gayatri, Khyati, Ankur Page no. 28
  29. 29. Project of Marketing ManagementQ-17 How many consumers are using SIM card under the age group of 26-35? Company’s Name No. of users Vodafone 6 Airtel 1 Idea 0 BSNL 0 RIM 1 TATA 0 Brand of SIM card selected by customers falling under the age group 26 to 35 8 6 6 4 2 1 1 0 0 0 0 VODAFONE AIRTEL IDEA BSNL RIM TATA Prepared by: Mehul, Kashyap, Gayatri, Khyati, Ankur Page no. 29
  30. 30. Project of Marketing ManagementInterpretation: Out Of the 50 Respondence 8 consumers are under the age groupof 26-35 .Out of them 6 consumer using Vodafone, 1 is using Airtel and 1 isusing RIM.Q-18 How many consumers are using SIM card under the age group of 36-45? Company’s Name No. of users Vodafone 0 Airtel 3 Idea 0 BSNL 5 RIM 1 TATA 1 Prepared by: Mehul, Kashyap, Gayatri, Khyati, Ankur Page no. 30
  31. 31. Project of Marketing Management Brand of SIM card selected by customers falling under the age group 36 to 45 8 6 5 4 3 2 1 1 0 0 0 VODAFONE AIRTEL IDEA BSNL RIM TATAInterpretation: Out Of the 50 Respondence 10 consumers are under the agegroup of 36-45 .Out of them 3 consumer using Airtel, 5 are using BSNL, 1 isusing RIM and 1 consumer using TATA.Q-19 How many consumers are using SIM card under the age group of 46-55? Company’s Name No. of users Vodafone 6 Airtel 3 Idea 2 Prepared by: Mehul, Kashyap, Gayatri, Khyati, Ankur Page no. 31
  32. 32. Project of Marketing Management BSNL 3 RIM 1 TATA 0 Brand of SIM card selected by customers falling under the age group 46 to 55 8 6 6 4 3 3 2 2 1 0 0 VODAFONE AIRTEL IDEA BSNL RIM TATAInterpretation: Out Of the 50 Respondence 15 consumers are under the agegroup of 46-55 .Out of them 6 consumers are using Vodafone,3 consumerusing Airtel, 2 are using IDEA,3 are using BSNL and 1 is using RIM.Q-20 How many consumers are using SIM card above the age of 56 years? Prepared by: Mehul, Kashyap, Gayatri, Khyati, Ankur Page no. 32
  33. 33. Project of Marketing Management Company’s Name No. of users Vodafone 0 Airtel 0 Idea 0 BSNL 1 RIM 0 TATA 0 Brand of SIM card selected by customers falling under the age group More then 56 8 6 4 2 1 0 0 0 0 0 0 VODAFONE AIRTEL IDEA BSNL RIM TATAInterpretation: Prepared by: Mehul, Kashyap, Gayatri, Khyati, Ankur Page no. 33
  34. 34. Project of Marketing Management Out Of the 50 Respondence 1 consumer is above the age of 56and he is using only BSNL SIM card.Q-21 How many Respondence falls under the professionals and which SIMcard using by them? Company’s Name No. of users Vodafone 3 Airtel 2 Idea 4 BSNL 1 RIM 1 TATA 1 Prepared by: Mehul, Kashyap, Gayatri, Khyati, Ankur Page no. 34

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