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Netflix Inc.

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Presented by :
Harshamalini.M
• American streaming service.
• Founder : Marc Randolph and Reed Hastings
• Type : OTT
• Availability : over 50 languages
• Headquarters : Los Gatos , California
• Origin : United States
• Areas served : Worldwide (except few)
• Launched : January 16th 2007
Netflix Inc.
 Founded as a mail-based rental business (1997 – 2006 )
 April 1998: world’s first online DVD rental company
 Initial stage: pay-for-use model subscription model
 Recession period – new idea(video streaming) – 2007
 2016 – Expansion
 Absolute leader – 180 million subscribers worldwide
* 190 countries
* 21 languages
* Awards
Netflix Inc.
“At Netflix, we want to entertain the
world. whatever your taste, and no matter
where you live, we give you access to best-
in-class TV shows, movies, and
documentaries.”
Ad

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Netflix Inc.

  • 2. • American streaming service. • Founder : Marc Randolph and Reed Hastings • Type : OTT • Availability : over 50 languages • Headquarters : Los Gatos , California • Origin : United States • Areas served : Worldwide (except few) • Launched : January 16th 2007
  • 4.  Founded as a mail-based rental business (1997 – 2006 )  April 1998: world’s first online DVD rental company  Initial stage: pay-for-use model subscription model  Recession period – new idea(video streaming) – 2007  2016 – Expansion  Absolute leader – 180 million subscribers worldwide * 190 countries * 21 languages * Awards
  • 6. “At Netflix, we want to entertain the world. whatever your taste, and no matter where you live, we give you access to best- in-class TV shows, movies, and documentaries.”
  • 7.  subscription based business model  Enhancing customer experience  Different plans of subscription * Basic * standard * premium
  • 10.  Exponential growth  Brand reputation  Global customer base  Customer centric service  Limited copyrights  Lack of green initiatives  Rigid pricing  Raising prices