Social Media Political Campaigns

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A presentation given to the Master Builders Association political campaign school, covering a variety of strategies and tactics that was followed by an intensive Q&A.

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Social Media Political Campaigns

  1. 1. From the viewpoint of someone online, inquiring minds only know what Google helps us find or what our social network tells us.
  2. 2. As a political leader: personal brand becomes an essential consideration of how people perceive the campaign, the message and the individual.
  3. 3. EDUCATION (LISTENING) PRESENCE STRATEGY (ENGAGEMENT) (COLLABORATION)
  4. 4. EDUCATION AND LISTENING THINK BEFORE BUILDING
  5. 5. How do they feel –About my brand? –About my message? –About my community?
  6. 6. What are they talking about? Regional issues? • Cities: Snohomish, Seattle, Bellevue, etc • Neighborhoods: schools, companies, organizations Individuals? • Supporters – Influencers – Detractors News & Events? • Council meetings – city events – headlines
  7. 7. Who is talking? • Are they influential? • What networks are they involved with? • How can I engage them?
  8. 8. PRESENCE & ENGAGEMENT DECIDING WHERE TO GO
  9. 9. FIRST: understand that any person (including you) exists in multiple places.
  10. 10. SECOND: realize your target. As an example: everyone building a campaign wants favorable press coverage.
  11. 11. THIS IS OLD JOURNALISM
  12. 12. THIS IS NEW JOURNALISM
  13. 13. CONNECT WITH YOUR AUDIENCE WHEN AND WHERE THEY ARE
  14. 14. STRATEGY & COLLABORATION LEVERAGING YOUR NETWORK PRESENT YOUR BEST FACE PEER ENDORSEMENT TESTIMONIALS CERTIFICATIONS GROUP MEMBERSHIPS SUCCESS STORIES INDUSTRY INSIGHT CUSTOMER SERVICE
  15. 15. Thank You, Questions Please. Barry Hurd 123SocialMedia.com http://twitter.com/123socialmedia

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