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EVOLVING YOUR BUSINESS MODEL WITH SOCIAL MEDIA PRESENTED BY BARRY HURD 123SOCIALMEDIA.COM
WHY ASK WHY?
THINGS ARE CHANGING
IT IS GLOBAL.   WE ARE NOT THE LEADER.
DECISION MAKERS NEED TO THINK AHEAD
YOU NEED TO BE  WHERE THE AUDIENCE WANTS  YOU TO BE
What is it? Social Media includes dozens of communication channels revolving around your brand message.  Independent sourc...
Why is it? SIMPLE: THERE IS A MEDIA NICHE FOR EVERYONE, OLD OR YOUNG.
WHEN IS IT ?
WHERE IS IT? WHERE AM I? <ul><li>REVIEW YOUR DIGITAL FOOTPRINT </li></ul><ul><li>HOW MANY POINTS OF ENTRY DO YOU HAVE?  </...
WHO IS IT? IT IS A WHOLE LOT OF EVERYONE…
HOW DO THEY USE IT?
Do you put your best foot forward?  Are your awards, testimonials, services, and expert articles easy for your audience to...
WHAT QUESTIONS DO I ASK? <ul><li>DOES MY TEAM HAVE A BELIEVER? </li></ul><ul><li>DOES MY TEAM “GET” THE NET? </li></ul><ul...
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Evolving Your Business With Social Media

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Introductory thoughts for decision makers to rationalize and adapt business metrics to support changing communication landscape.

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Evolving Your Business With Social Media

  1. 1. EVOLVING YOUR BUSINESS MODEL WITH SOCIAL MEDIA PRESENTED BY BARRY HURD 123SOCIALMEDIA.COM
  2. 2. WHY ASK WHY?
  3. 3. THINGS ARE CHANGING
  4. 4. IT IS GLOBAL. WE ARE NOT THE LEADER.
  5. 5. DECISION MAKERS NEED TO THINK AHEAD
  6. 6. YOU NEED TO BE WHERE THE AUDIENCE WANTS YOU TO BE
  7. 7. What is it? Social Media includes dozens of communication channels revolving around your brand message. Independent sources may be viewed as singular items or strategically tied together to enforce a comprehensive message.
  8. 8. Why is it? SIMPLE: THERE IS A MEDIA NICHE FOR EVERYONE, OLD OR YOUNG.
  9. 9. WHEN IS IT ?
  10. 10. WHERE IS IT? WHERE AM I? <ul><li>REVIEW YOUR DIGITAL FOOTPRINT </li></ul><ul><li>HOW MANY POINTS OF ENTRY DO YOU HAVE? </li></ul><ul><li>ARE YOU REACHING YOUR AUDIENCE WHERE THEY ARE? </li></ul><ul><li>DO YOU UNDERSTAND WHERE CONVERSATIONS ARE LOCATED? </li></ul><ul><li>DO YOU UNDERSTAND WHERE THEY ARE GOING? </li></ul>
  11. 11. WHO IS IT? IT IS A WHOLE LOT OF EVERYONE…
  12. 12. HOW DO THEY USE IT?
  13. 13. Do you put your best foot forward? Are your awards, testimonials, services, and expert articles easy for your audience to find?
  14. 14. WHAT QUESTIONS DO I ASK? <ul><li>DOES MY TEAM HAVE A BELIEVER? </li></ul><ul><li>DOES MY TEAM “GET” THE NET? </li></ul><ul><li>WHAT IS MY COMPANY BRAND? </li></ul><ul><li>WHAT IS MY PROFESSIONAL VOICE? </li></ul><ul><li>WHAT IS MY TARGET AUDIENCE? </li></ul><ul><li>WHO OWNS ALL THIS STUFF? </li></ul><ul><li>WHAT ARE THE INDUSTRY HANG OUTS? </li></ul><ul><li>DO I HAVE EMPLOYEE ACTIVITY? </li></ul><ul><li>ARE THERE CONSUMER CONVERSATIONS? </li></ul><ul><li>WHAT CONTENT DO I HAVE? </li></ul><ul><li>WHAT TACTICAL, SHORT-TERM GOALS DO I HAVE? </li></ul><ul><li>WHAT STRATEGIC, LONG-TERM GOALS DO I HAVE? </li></ul><ul><li>HOW WILL I MEASURE SUCCESS? </li></ul><ul><li>COMPETITORS (RETURN TO QUESTION ONE, RINSE, REPEAT) </li></ul>
  • ladcoy

    May. 1, 2009
  • rfnegreiros

    May. 1, 2009
  • maxOz

    Apr. 30, 2009
  • SIU3302

    Mar. 6, 2009
  • warrenss

    Feb. 17, 2009

Introductory thoughts for decision makers to rationalize and adapt business metrics to support changing communication landscape.

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