STC Noor

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STC Noor

  1. 1. STC – Noor Live!Proposed Joint-Marketing Approach(Ramadan 2011)<br />
  2. 2. Acknowledgment:<br /><ul><li>This document is not a marketing plan. It is an initial proposal to promote the Join-Marketing activities offered by STC, Intigral & MOBiDIV during the holy month of Ramadan
  3. 3. The document has multiple recommendations that can be combined all together or partially as the participated parties internal policies, business agreement and delegated responsibilities.
  4. 4. The objectives of this approach are:
  5. 5. Maximize the total number of downloads of STC-Noor Live!
  6. 6. Increase number of subscribers of STC-Live! & ensure best ROI of all participated parties.
  7. 7. Drive more customers (revenue) to STC using Noor Live! as a differentiation tool within the Saudi market among other competitors.</li></li></ul><li>Marketing Theme:<br />Enlighten Your Life in Ramadan with STC-Noor Live!نوّر حياتك مع إس تي سي نور لايف!<br />Ramadan is UNIQUE with STC-Noor Live!رمضان غير .. الله يكثر الخير مع إس تي سي نور لايف!<br />Never miss the joy of Ramadan with STC-Noor Live!لايفوتك خيرات رمضان هذي السنه مع إس تي سي نور لايف!Blessings of Ramadan Rituals | STC-Noor Live! Keeps you CONNECTED!ولا أطهر من روحانيات الشهر الفضيلكن على إتصال دائم مع إس تي سي نور لايف!<br />
  8. 8. STC-Noor Live! Family<br />
  9. 9. Marketing Channels:<br />* Exact marketing message to be provided upon approval<br />
  10. 10. Marketing Channels – contd.:<br />* Exact marketing message to be provided on approval<br /> Sample Sticker with defined marketing message on STC sold handsets <br />
  11. 11. Targeted Seasonal Activities (STC-Noor Live!):<br /><ul><li>Applications: Sunna, Doaa, Sebha , Hajj and Umrah, 99 Names of God
  12. 12. Targeted Seasons:
  13. 13. Ramadan
  14. 14. Hijri Year
  15. 15. Fitr & AdhaEid
  16. 16. Targeted Geographical locations:
  17. 17. Madina (for Sunnah Promotion)
  18. 18. Mecca (Hajj & Umrah)
  19. 19. Recommended Activities:
  20. 20. SMS (Jeddah Airport) – Volume: 500k Online Banner Download Hajj & Umrah – Short Code
  21. 21. SMS (Madina) – volume: 500k Online Banner Keep in contact with Mohamed PBUH Sunna
  22. 22. SMS (Selected areas i.e. Riyadh, Jeddah,…etc.) Volume: 500+ & Online Banner Keep on Doaa during Ramadan</li></li></ul><li>Targeted Seasonal Activities (STC-Noor Live!):<br /><ul><li>Applications: Prayer Times, Hijri calendar and Tazkerah
  23. 23. Targeted Seasons:
  24. 24. Ramadan
  25. 25. Israa & Me’raaj
  26. 26. Targeted Geographical locations:
  27. 27. Madina (Hijri Calendar)
  28. 28. Mecca (Prayer Times)
  29. 29. Recommended Activities:
  30. 30. SMS (Riyadh Airport) – Volume: 500k Online Banner Download FREE Prayer Times – Short Code
  31. 31. SMS (Madina) – volume: 500k Online Banner Download FREE Prayer Times – Short Code
  32. 32. SMS (Selected areas i.e. Riyadh, Jeddah,…etc.) Volume: 500+ & Online Banner Download FREE Prayer Times – Short Code </li></li></ul><li>Targeted Marketing Activities (STC-Noor Live!):<br /><ul><li>Applications: Quran
  33. 33. Targeted Seasons:
  34. 34. Ramadan
  35. 35. Israa & Me’raaj
  36. 36. Hijri Year Start
  37. 37. Targeted Geographical locations:
  38. 38. All over KSA (selected)
  39. 39. Recommended Activities:
  40. 40. SMS (Riyadh Airport) – Volume: 1 million Online Banner Download FREE Quran– Short Code Highlight on Azan & Tafaseer</li></li></ul><li>Targeted Marketing Activities (STC-Noor Live!):<br /><ul><li>Applications: Zakaty
  41. 41. Targeted Seasons:
  42. 42. End of Ramadan
  43. 43. Before EidAdha
  44. 44. Targeted Geographical locations:
  45. 45. All over KSA (selected)
  46. 46. Recommended Activities:
  47. 47. SMS (Seleted) – Volume: 500+ Online Banner Support your community, support the poor Learn how to pay Zakah – Download Zakaty</li></li></ul><li>Sample AD<br />
  48. 48. Marketing Support & Requirements:<br /><ul><li>To activate our joint-marketing effort, MOBiDIV marketing team shall be able to provide the following support:
  49. 49. Content (Arabic/English): For all media types
  50. 50. Artwork design: For all media types
  51. 51. Target MOBiDIV KSA based consumers to drive more hits to STC-Noor Web/WAP (Over 300,000)
  52. 52. MOBiDIV needs an access to monitor the ongoing downloads activities to track the campaign progress.
  53. 53. Access to broadcast marketing messages to STC-Noor Live! Subscribers.
  54. 54. Agreement on a certain mechanism to check current progress, performance evaluation and error correction. </li></li></ul><li>Let’s Make This Ramadan a SUCCESS Story!<br />

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