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You have probably heard that Google and other search engines use incredibly complex algorithms to order their search results and deliver what they believe to the most relevant content for that person searching?
You'll probably also have heard that these change regularly. A vast number of companies are now choosing to employee an SEO Agency like ours to ensure you rank in the top few results organically - but how do you know what you should be looking for, which keywords to use and what your competitors are doing before you employ someone?
There are a number of online tools available to you, some free and other paid - but they exist and will help you answer some of those questions!