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SEO, or search engine optimisation, is the measure of success in an increasingly technological world. As a business owner, promoter, or marketer, it is important for you to make sure that your site has SEO. SEO influences how much traffic your site pulls from search engines without paying extra money. One way to see how your site is doing using search engines is by using analytics.
Major search engines feature their own analytics. Google Analytics gives you all kinds of information that measures how effective your SEO is. The most important analytic to begin with is your organic search. Organic searches are all the traffic that comes to your sight through search engines and is not paid for. These are the views that cost you no money.