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Rencontres economiques - Pole Azur Provence / 123 en ligne

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Dans le cadre des Rencontres Economiques du Pôle Azur Provence du mardi 5 février 2008, 123 en ligne a eu le plaisir d’animer l’atelier “Les NTIC au service de l’industrie touristique”. Les points relatifs à la création d’un site Internet, au référencement et à la mise en place d’une newsletter ont été abordés.

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Rencontres economiques - Pole Azur Provence / 123 en ligne

  1. 1. LES RENCONTRES ECONOMIQUES DU POLE AZUR PROVENCE Les NTIC au service de l’industrie touristique Sophie ERHARD - 123 en ligne Didier GENEREUX - idéal-com
  2. 2. <ul><li>Les étapes clés d’un site Internet </li></ul><ul><li>Entretenir la relation : la newsletter </li></ul><ul><li>Le web 2.0 : kesako ? </li></ul>Les NTIC au service de l’industrie touristique
  3. 3. <ul><li>Comment définir les objectifs de mon site ? </li></ul><ul><li>Faut-il un cahier des charges ? </li></ul><ul><li>Quelles prestations envisager ? </li></ul><ul><li>Quelles fonctionnalités prévoir ? </li></ul><ul><li>Combien coûte un site Internet ? </li></ul>Les étapes clés pour lancer un site Internet
  4. 4. <ul><li>Prospection : vous faire connaître. </li></ul><ul><li>Vente : améliorer la communication avec vos prospects et en faire des clients. </li></ul><ul><li>Fidélisation : assurer la récurrence. </li></ul>Comment définir les objectifs de mon site ?
  5. 5. <ul><li>Qu’est-ce qu’un cahier des charges ? </li></ul><ul><li>Quels sont les risques si on ne fait pas de cahier des charges ? </li></ul><ul><li>Quels sont les points importants d’un cahier des charges ? </li></ul>Faut-il un cahier des charges ?
  6. 6. <ul><li>Nom de domaine </li></ul><ul><li>Hébergement </li></ul><ul><li>Web agency ou free-lance </li></ul><ul><li>Référencement </li></ul><ul><li>Rédaction </li></ul><ul><li>Traduction </li></ul><ul><li>Statistiques </li></ul><ul><li>Quels sont mes droits vis-à-vis de ces prestataires ? </li></ul>Quelles prestations envisager ?
  7. 7. <ul><li>Présentation statique </li></ul><ul><li>Présentation Flash </li></ul><ul><li>Formulaires </li></ul><ul><li>Systèmes de gestion de contenu ou CMS </li></ul><ul><li>Demande de réservation en ligne </li></ul><ul><li>Réservation en ligne </li></ul><ul><li>Paiement en ligne </li></ul>Quelles fonctionnalités prévoir ?
  8. 8. <ul><li>Quels paramètres vont influer sur le prix ? </li></ul><ul><li>Entrée de gamme : 2000 € </li></ul><ul><li>Projet moyen : 4000 € </li></ul><ul><li>Doit-on prévoir un budget après la mise en ligne du site ? </li></ul>Combien coûte un site Internet ?
  9. 9. <ul><li>Newsletter : lettre d’information </li></ul><ul><li>Quelles composantes pour réaliser une newsletter ? </li></ul><ul><li>Les facteurs clé de succès. </li></ul>Entretenir la relation : La newsletter
  10. 10. <ul><li>Base de données. </li></ul><ul><li>Graphisme. </li></ul><ul><li>Rédaction. </li></ul><ul><li>Gestion de contenu. </li></ul><ul><li>Routage. </li></ul><ul><li>Analyse marketing. </li></ul>Les composantes d’une newsletter
  11. 11. <ul><li>Définir les objectifs de la newsletter. </li></ul><ul><li>Définir un planning des thèmes et des envois. </li></ul><ul><li>Etre cohérent : style, ton, graphisme </li></ul><ul><li>Respecter ses engagements. </li></ul>Les facteurs clés d’une newsletter
  12. 12. <ul><li>Késako ? </li></ul><ul><li>Exemples </li></ul><ul><li>Le Web 2.0 et vous... </li></ul>Le Web 2.0
  13. 13. <ul><li>Un ensemble d’outils permettant aux internautes d’être partie prenante d’un site : </li></ul><ul><ul><li>En leur permettant de générer du contenu. </li></ul></ul><ul><ul><li>En leur permettant personnaliser l’information qui leur est affichée. </li></ul></ul>Définition du Web 2.0
  14. 14. Exemples d’applications 2.0
  15. 15. <ul><li>Bénéfice : communiquer votre marque et vos atouts plus largement. </li></ul><ul><li>Risque : moins de contrôle sur votre marque et de votre image. </li></ul>Le web 2.0 et vous
  16. 16. Les NTIC au service de l’industrie touristique Sophie Erhard Société : 123 en ligne E-mail : [email_address] Tel. : 04.92.97.63.79 www.123enligne.com Didier Généreux Société : Ideal Com E-mail : [email_address] Tel : 04.89.73.20.89 www.ideal-com.com

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