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Articles tagged with: PromotionMarketing Mix of Nirma Ltd, Procter & Gamble & Hindustan Unilever LtdWritten By: YoginVora ...
Facebook is a privately owned website and social network founded in 2004 by Harvard universitystudents Mark Zuckerberg wit...
Milo:In Greek mythology there was a Roman athlete named MILOn who was famous for his feats of strength.Legend has it that ...
Written By: YoginVora on October 9, 2010 No CommentComplan:“From the beginning, the driving idea was quality.―Glaxo fi...
Niacin, Place, Price, Product, Promotion, Proteins, Refill Pack, Sachin Tendulkar, SmithKline, TargetMarket, The Beecham G...
This segment of people are generally in their twenties, who are uni students or make up the workingclass, drive fast cars(...
Marketing a product or service that is designed, produced and sold as if all buyers were all the same isthe typical mass-m...
Bharti AXA General Insurance is a joint venture between Bharti, one of India’s leading businessgroups with interests in ...
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  1. 1. Articles tagged with: PromotionMarketing Mix of Nirma Ltd, Procter & Gamble & Hindustan Unilever LtdWritten By: YoginVora on November 14, 2011 No CommentMarketing 4P’sPrice:Nirma detergent powder launched in the mid- Seventies at one-third the price of its competitor HLL’sSurf. It proved to be hugely successful. To counter Nirma, HLL brought in its own low-priced detergentpowder called Wheel, which also emerged successful. Launching such low priced variants might meandiluting a premium [...]more→Tags: [4Ps, 555, Ala, Ariel Compact, Ayush Therapy Centers, Comfort, Detergent Powder, DistributionChannel, Hindustan Lever Ltd, HLL, Integration Strategy, Lakme Beauty Saloon, Marketing mix,Marketing Project, MBA Projects, MNCs, Nirma, OK, Ps, Place, Positioning, Price, Procter & Gamble,Product, project, Promotion, Rin, Shakti, ShikshaProgramme, Sunlight, Surf, Tide, Wheel]7 P’s of FACEBOOK *Marketing Mix+Written By: YoginVora on April 22, 2011 No Comment
  2. 2. Facebook is a privately owned website and social network founded in 2004 by Harvard universitystudents Mark Zuckerberg with his fellow students Eduardo Saverin, Dustin Moskovitz and Chris Hughes.It was operation in the limited area of Harvard in 2004 and become fully accessible in 2006. The mainpurpose [...]more→Tags: [7 ps, Facebook, Marketing mix, People, Physical Evidence, Place, Price, Process, Product,Promotion]Effective Market Research – Mens Grooming ProductsWritten By: Shweta Amin on February 5, 2011 1 CommentThere used to be a time when personal grooming products were used by women, only women. It isbecause nobody then had asked men what they wanted. In last 5 yrs the prophecy seems to havechanged. Over the last few years Indian markets have seen an unexpected growth in market size of [...]more→Tags: [Beiersdorf, Effective, Emami, Fair and Handsome, Garnier, Grooming Products, Hoarding, HUL,Insights, LOreal, Market Research, Marketing mix, Men, Nivea, Place, Price, Print Ads, Product,Promotion, Survey, TV Commercial, Vaseline]Marketing Mix (4 P’s) of MILOWritten By: YoginVora on October 17, 2010 No Comment
  3. 3. Milo:In Greek mythology there was a Roman athlete named MILOn who was famous for his feats of strength.Legend has it that he once carried a four-year-old bullock through the stadium in Olympia, Greece! Youmay not grow as strong as Milon by drinking MILO, but it is a [...]more→Tags: [4 Ps, Boost, Bournvita, Brand, Campaign, Child, Distribution, Energy, Greek, Health Drink, HFD,Indian Market, Marketing mix, Milk, Milo, Nestle, Packing, Place, Price, Product, Promotion, Quality,Roman, Sales, Strategy, T-Shirt, Taste]Marketing Mix (4 P’s) of BoostWritten By: YoginVora on October 12, 2010 No CommentBoostBoost is health food drink (HFD), which is positioned on the energy platform in India. Developed by theIndian R&D team in 1974, and launched in 1975-6 in Kerala, Boost has been one of the fastest growingbrands in the Indian GSK Consumer portfolio. Realising that the energy segment [...]more→Tags: ["Boost is the secret of my energy", 4 Ps, Boost, Brand Loyalty, Consumer Behavior, Cricket Cup,Distribution Network, Endorse, Energy Fuel, GlaxoSmithHKline, GSK, Health Food Drink, HFD, India,KapilDev, Kerala, Marketing mix, Nutrients, Place, Power Boosters, Price, Product, Promotion, Sachin]Marketing Mix (4 P’s ) of COMPLAN
  4. 4. Written By: YoginVora on October 9, 2010 No CommentComplan:“From the beginning, the driving idea was quality.―Glaxo first marketed Complan in India. Now it is a product of Heinz India Pvt. Ltd. Heinz is comparativelynew in India but a trusted name in many parts of the world. Everything except that has changed andchanged again through twelve-plus [...]more→Tags: [4 Ps, Complan, Marketing mix, Place, Price, Product, Promotion]Marketing Mix (4P’s) for HorlicksWritten By: YoginVora on September 29, 2010 1 CommentMarketing Mix of HorlicksIn 1960, a factory was built in the state of Punjab, India following pressure from local Government,heavy tariffs and diminishing import permits for Horlicks. This involved using Buffalo milk rather thancows milk, and the modified technology of using vacuum ovens, rather [...]more→Tags: [4 Ps, Beckman, Boost, Brand Promotion, Calcium, Carbohydrate, Chocolate, Cows Milk, Elaichi,Fat, Glaxo, Health Food Drink, Honey Buzz, Horlicks, Iron, Jar, Kids, Maltova, Marketing mix, Merger,
  5. 5. Niacin, Place, Price, Product, Promotion, Proteins, Refill Pack, Sachin Tendulkar, SmithKline, TargetMarket, The Beecham Group, Vanilla, Vitamin A, Viva]Marketing Mix (4P’s) for Cadbury BournvitaWritten By: YoginVora on September 26, 2010 No CommentCadbury’s ‘Bourn Vita’The nutritional drink or the health drink industry has been marked by competition from variouscompanies in the past few years. The health drink manufacturers in India have tried to retain their brandimage by improving their product quality & by meeting [...]more→Tags: [4Ps, Advertising, Bournvita, Brown - Vita, Cadbury, Calcium, Cartoon Network, Chess Game,Consumption, Distribution, Drink Industry, Folic Acid, Gifts, Granules, HFD, India, Jars, Logistic, Ludo,Marketers, Marketing mix, Milk, Nutritional Drink, Packaging, Place, Plastic Mugs, Price, Product,Product Quality, Promotion, Protein, Quiz Contest, Refill Packs, Schools, Sportive, Target Markets,Television]Market Segmentation of Softdrink IndustryWritten By: YoginVora on September 15, 2010 No CommentMarket segmentation of softdrink industry:-The following major segments of the softdrink drinkers have been identified:1. Fashionable brand conscious consumers:
  6. 6. This segment of people are generally in their twenties, who are uni students or make up the workingclass, drive fast cars(or would like to [...]more→Tags: [Addicts, Advertising Campaign, Brain Wash, Brand, Coke, Consumers, Market Segmentation ofSoftdrinks Industry, Product, Promotion, Segment, Students, Substitutes, Working Class]Role of Advertising in Marketing MixWritten By: YoginVora on August 6, 2010 No CommentMarketing mix consist of four important variables of marketing, i.e. 4Ps-Product, Price, Promotion andPlace. Apart from the traditional 4Ps, there are also other variables, i.e. Packaging, Posting, and Pace.Advertising is an element of promotion. However, it not only assists in promoting the product, but alsoaffects [...]more→Tags: [Advertising, Brand, Buyers, Colour, Conviction, Distribution, Education, Expansion, Loyalty,Marketer, Marketing mix, Pace, Packaging, Persuasion, Place, Posting, Price, Product, Promotion,Quality, Role, Shape, Size]Mass Marketing or Segmentation Marketing?Written By: YoginVora on July 29, 2010 No Comment
  7. 7. Marketing a product or service that is designed, produced and sold as if all buyers were all the same isthe typical mass-market philosophy. There is no recognition of the different demands, behaviors orattitudes of buyers, nor is there any attempt to differentiate [...]more→Tags: [Business, Buyers, Distribution, Mass Market, Mass Marketing, Micro-Market, Production,Promotion, Segmentation Marketing, Service, technology]Bajaj Allianz General Insurance Company LimitedWritten By: YoginVora on July 10, 2010 4 CommentsBajaj Allianz General Insurance Company Limited is a joint venture between Bajaj Finserv Limited(recently demerged from Bajaj Auto Limited) and Allianz SE. Both enjoy a reputation of expertise,stability and strength.Bajaj Allianz General Insurance received the Insurance Regulatory and Development Authority (IRDA)certificate of Registration on [...]more→Tags: [7 ps, Allianz, Asset Insurance, BAJAJ, Brochures, Business Cards, Career, Claims Settlements,Company, Corporate Insurance, General, Health Insurance, Hoarding, Insurance, Internet, InternetMarketing, IRDA, Limited, Marketing mix, Mission, Motor Insurance, People, Physical Evidence, Place,Price, Process, Product and Services, Promotion, Tele-Marketing, Television, Travel Insurance, Venture,Vision, Websites]Bharti AXA General InsuranceWritten By: YoginVora on July 6, 2010 1 Comment
  8. 8. Bharti AXA General Insurance is a joint venture between Bharti, one of India’s leading businessgroups with interests in Telecom, Agri Business and Retail; and AXA, world leader in Financial Protectionand Wealth Management. Bharti Group holds 74% of equity and AXA holds 26% of the equity.With [...]more→Tags: [7 ps, Advertisement, Banglore, Bharti AXA General Insurance, Brochures, Burglary, Business Cards,Business Magazine, Cattle Insurance Policy, Claims, Cyclone, Flood, FM radio, Group, Hoarding, Internet,Malicious act, Newspaper, People, Personal Selling, Physical Evidence, Place, Price, Process, Product andServices, Promotion, Quality, Retail Insurance, Riot, Shareholder, Stationery, Strategy, Tele-Marketing,Telecom, Terrorism, Theft, Venture, Web Pages]Kotak Mahindra Old Mutual Life Insurance LtdWritten By: YoginVora on June 27, 2010 1 CommentKotak Mahindra Old Mutual Life Insurance Ltd is a joint venture between Kotak Mahindra Bank Ltd., itsaffiliates and Old Mutual. A company that combines its international strengths and local advantages tooffer its customers a wide range of innovative life insurance products, helping them in taking importantfinancial [...]

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