SMX Munich presentation by Jan-Willem Bobbink Written presentation can be found at: http://www.notprovided.eu/seopatents If you understand Google patents, you can get a pretty clear picture of what really matters for SEO going forward. Not all patents are used, but recognizing tendencies will help you to develop sustainable SEO strategies. However it speaks for itself that almost nobody noticed changes in Google before they publicly announced their new algorithm Hummingbird. In this session we will show you the 10 patents that really matter, which effects the patents have as well as which trends you should expect to see. By exploring the concepts and patent databases, we will then take you on a journey through the science behind Google, with a focus on Hummingbird.

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