7. BECAUSE
Companies fail toidentify
hidden assumptions and
ignored processes that can
change company business.
Company leave existing offering vulnerable to change
Customer needs and taste.
Fail to execute
innovative
ideas
19. Created by:Ishwarkumar Teggi,
Siddaganga InstituteofTechnology, Tumakuru
During anMarketing Internshipby
Prof. SameerMathur,
IIMLucknow.
(See:www.IIMInternship.com)