Ex09

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Ex09

  1. 1. How Rakuten is planning to run their entirebusiness in English?s1190209 Yusuke Sato
  2. 2. 1.Make English its officiallanguage.Rakutens all meeting will use an English whetherforeigners are present or not. President ofRakuten has said that board members who cantspeak English in two years will be fired. Cafeteriamenus are now in English.
  3. 3. 2.Rate of employeesThe Rakuten group has 6,000 employees globally,of whom about 400 are non-Japanese. The firmdoesnt keep track of how many non-Japanese ithas in Japan, while the 16 board members at itsheadquarters in Tokyo are all Japanese.
  4. 4. 3.Japanese companies andEnglish.● Japanese companies looking to expandtheir overseas sales dont deny the merit ofhaving employees proficient in English, butnone has gone as far as to require theirJapanese employees to speak English toother Japanese employees.
  5. 5. 4.What mean about Rakutensnews?● The significance of Rakutensannouncement was that Mikitani forced theemployees to make the commitment.
  6. 6. 5.Rakuten is able to pushEnglish.● Rakuten is one of a very small number ofJapanese companies able to push Englishas its official language . Because Rakutenspresident is fluent in English and is verycharismatic.
  7. 7. 6.Rakuten employees learnEnglish.● -part 1akuten employees are under a lot ofpressure to learn English. Rakuten said that200 employees out of 3,000 working at theheadquarters take lessons from BerlitzJapan Inc., a language school chain thathas an exclusive contract to send Englishteachers to Rakuten.
  8. 8. 7.Rakuten employees learnEnglish.● - part 2A lot more people applied for the lessons,but Rakuten had a capacity of only 200 dueto space limitations. Adding that otheremployees are taking English lessonselsewhere. Everybody spends their ownmoney for lessons and is committed tolearning English.
  9. 9. 8.What need for InternationalCommunication, will be requiredfor promotion?● Achieving certain scores in the TOEIC, orthe Test of English for InternationalCommunication, will be required forpromotion, Rakuten said. The range ofrequired TOEIC scores is from 600 to 750depending on job title, but workers in thelowest two levels dont need TOEIC scores.
  10. 10. 9.At the end. Rakuten think agreat deal of use the English.● Rakuten make English its official languageand Rakutens employees learn English andbe able to push English. It is important forRakuten to use the English.

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