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8. Lauri Kangaslahti Fonecta

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2009 Information Innovation Conference

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8. Lauri Kangaslahti Fonecta

  1. 1. International Information Innovation Conference 2009 Day 1 30th September 2009 James Glasspool - Volt Delta
  2. 2. Lauri Kangaslahti - Fonecta “ Mobile Directories – The Finnish Picture”
  3. 4. Mobile Number Listings in Finland Lauri Kangaslahti 30.9.2009
  4. 5. Fonecta in brief <ul><li>Fonecta is Finland's most popular directory service provider and the sector's clear market leader in Finland. </li></ul><ul><li>Fonecta helps Finns to find, buy and sell regardless of the time, place and means of communication . </li></ul><ul><li>Fonecta's best known services are the telephone directories, 02 02 02 and 118 directory assistance services, 16400 mobile services, Fonecta Finder and www.020202.fi. </li></ul><ul><li>Fonecta has 900 employees in ten different localities in Finland. In 2007, the Fonecta Group’s turnover was around EUR 160 million. Fonecta is part of European Directories Group </li></ul>
  5. 6. <ul><li>5,2M inhabitants. </li></ul><ul><li>6,1M mobile phone subscriptions. </li></ul><ul><li>1,25M 3G phone subscriptions. </li></ul>Finland, Fonecta’s market area
  6. 7. Finland, Fonecta’s market area
  7. 8. DA business in Finland 08 <ul><li>TOTAL DA calls ca. 45 Millions </li></ul>
  8. 9. Fonecta’s DA service offering <ul><li>Domestic DA </li></ul><ul><ul><li>Mobile and fixed line numbers </li></ul></ul><ul><ul><li>YP content </li></ul></ul><ul><ul><li>Call completion </li></ul></ul><ul><ul><li>Number sent by SMS </li></ul></ul><ul><ul><li>Maps and routes </li></ul></ul><ul><ul><li>Search closest </li></ul></ul><ul><ul><li>Internet search </li></ul></ul><ul><ul><li>Car register information </li></ul></ul><ul><ul><li>Hotel reservations </li></ul></ul><ul><li>International DA </li></ul><ul><li>Automatic DA </li></ul>
  9. 10. DA usage in Finland is among the highest in Europe Analysis of Ratio DA Calls per Capita (all) 2,2 € 2,90 Source: EIDQ
  10. 11. Why is DA usage so high in Finland <ul><li>Databases scope and quality </li></ul><ul><li>Customer service quality </li></ul><ul><ul><li>speed, friendliness, problem solving </li></ul></ul><ul><li>DA access numbers have reached high Top of Mind levels </li></ul>
  11. 12. Database scope and quality <ul><li>80% of all fixed line numbers </li></ul><ul><li>85% of all mobile numbers </li></ul><ul><li>10% prepaid </li></ul><ul><li>5% not listed </li></ul>
  12. 13. Mobile and fixed line subscribers Development 2006-2009 Source: Ficora 2009: the statistics until June 2009 Without mobile numbers we could not be able to provide the service consumers want/need
  13. 14. Finland’s mobile and fixed line minutes development 2006-2009 Source: Ficora 2009: the statistics until June 2009 Without mobile numbers we could not be able to provide the service consumers want/need In 88% of all DA calls customer is asking for a mobile number
  14. 15. <ul><li>When a consumer is making a subscription contract with a telco operator a general principle of opt out is used </li></ul><ul><li>Operators are obligated by law to hand over their subscriber data </li></ul><ul><li>Both fixed line and mobile listings are received from operators against a regulated fee </li></ul>Why is the scope and quality of our database so good
  15. 17. Privacy concerns <ul><li>Currently there are no real issues related to DA </li></ul><ul><li>The Finnish legislation and culture have always supported openness in the availability of contact details </li></ul><ul><li>From the beginning of mobile phones same rules and regulations where applied to mobile listings as fixed listings </li></ul><ul><li>Only 5% of mobile numbers are not listed </li></ul>
  16. 18. Thank You

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