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2.3 Bryan Stockwell – Mobile Commerce

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2009 Information Innovation Conference

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2.3 Bryan Stockwell – Mobile Commerce

  1. 1. International Information Innovation Conference 2009 Day 2 1st October 2009 Steffen Schlimmer – NetBiscuits.com
  2. 2. Bryan Stockwell – Mobile Commerce “ What consumers want on mobile, and how are they going to get it”
  3. 3. Monetised Search API – live implementations We handle >5 million searches per week – UK & US
  4. 4. ‘ By Road’, ‘ Find&Seek’ & ‘ Find&Seek’ ‘ toptable’, ‘Film’, ‘What’s On’                 WAP WAP WAP WAP WAP Widget WAP WAP WAP WAP SMS WAP SMS Widget Java   Local Search (UK) Travel (UK) Nov05 Dec03 Jun02 Jul06 Oct08 Jun08 Apr08 Dec06 Nov05 Apr08 Live Service & Content Customer Service name Type Jul03/Jun07 Aug03 May09 Directions ‘ NearMe’ ‘ Going Out Guide’ – cross network ‘ Local Info’ ‘ Thomson Local’ ‘ Out&About’ ‘ Find my Nearest’ ‘ RoadWatch’ ‘ Traffic & Travel’ ‘ By Air’ ‘ Keep Moving’ WAP ‘ RoundU’ – cross network Local Search Apr09 Nov04 / Jul08 May09
  5. 5. Search volumes on the rise
  6. 6. <ul><ul><li>Operator portals now link to off-portal sites </li></ul></ul><ul><ul><li>Flat rate data tariffs encourage usage </li></ul></ul><ul><ul><li>Search volumes are growing </li></ul></ul><ul><ul><li>Live: Orange/Vodafone/3/T-Mobile/O2/Virgin </li></ul></ul><ul><ul><ul><li>Total market c45m searches per month </li></ul></ul></ul><ul><ul><ul><li>est. 8m-10m searches via G, rest via Y! </li></ul></ul></ul><ul><ul><ul><li>Operators have >85% of all searches </li></ul></ul></ul>Search volumes on the rise
  7. 7. Tuesday, 30 June 2009 © Mobile Commerce Ltd 2009 What are users searching for?
  8. 8. What are users doing when?
  9. 9. How often?
  10. 10. <ul><li>Mobile Internet </li></ul><ul><li>11.3m use monthly </li></ul><ul><ul><li>28% up year on year </li></ul></ul><ul><li>(June 2009: ComScore) </li></ul><ul><li>Mobile Applications </li></ul><ul><li>600k use monthly </li></ul><ul><ul><li>1724% up year on year </li></ul></ul><ul><li>(June 2009: ComScore) </li></ul>What are they using?
  11. 11. <ul><li>Apple App Store Vodafone Apps Shop </li></ul><ul><li>Google Android Market GetJar </li></ul><ul><li>Palm Pre App Catalog Blackberry App World </li></ul><ul><li>Orange Portal LG Application Store Nokia Ovi Store Samsung Application Store Sony Ericsson PlayNow Store </li></ul><ul><li>Telefonica MStore Windows Mobile Marketplace </li></ul>App Stores Galore Develop many times – one size doesn’t fit all
  12. 12. Mobile Internet v Mobile Applications How to find Apps 1) Built for apps – you can’t miss it
  13. 13. Mobile Internet v Mobile Applications How to find Apps 1) Built for apps – you can’t miss it 2) Pre-loaded app - Easy to find
  14. 14. Mobile Internet v Mobile Applications How to find Apps 1) Built for apps – you can’t miss it 2) Pre-loaded app - Easy to find 3) It’s in there somewhere….
  15. 15. <ul><li>Apple </li></ul><ul><li>> 100 million d’loads in first two months </li></ul><ul><li>1.5 billion after one year </li></ul><ul><ul><li>It’s Apple, sleek smooth design/delivery </li></ul></ul><ul><ul><li>Developers dream </li></ul></ul><ul><ul><li>Easy billing & commercials </li></ul></ul><ul><ul><li>All you can eat data </li></ul></ul><ul><li>Nokia </li></ul><ul><li>Nokia c. 10million Ovi d’loads in first 3 months </li></ul><ul><ul><li>Performance issues early on </li></ul></ul><ul><ul><li>Users must download the store to the handset (@03Sep09) </li></ul></ul><ul><ul><li>Carrier billing </li></ul></ul>Mobile Applications
  16. 16. Discovery becomes the focus
  17. 17. Discovery becomes the focus Rotating promotional banners
  18. 18. <ul><li>In-service promotion (Free) </li></ul><ul><li>Text campaign (Paid) </li></ul><ul><li>Banner ads (Paid) </li></ul><ul><li>Text links (Paid) </li></ul><ul><li>Search Sponsored listings (Paid) </li></ul><ul><li>Search Backfill (Free) </li></ul>Discovery becomes the focus
  19. 19. Discovery on UK Mobile Operators Operator Banner Ads Text Links Off-Portal Sponsored Listing WAP/WEB backfill Voda Yahoo! Yahoo! Google Google O2 4 th Screen media None Yahoo! Yahoo! Orange Orange None Yahoo! Yahoo! T-Mobile Yahoo! None Yahoo! Yahoo! 3 Yahoo! None Yahoo! Yahoo!
  20. 20. Paid for banner ads/text links
  21. 21. Sponsored results Sponsored results – paid & free Natural / Free results
  22. 22. [email_address] What consumers want on mobile, and how are they going to get it? 118 Conference

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