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What Are the
Best Metrics For
Measuring
Marketing
7
CHAPTER
MEASURING MARKETING
PRODUCTIVITY
MARKETING
METRICS
MARKETING
MIX
MODELLING
MARKETING
DASHBOARDS
What is
Marketing
Metrics? It is the set of measures that
helps marketing managers
quantify, compare, and
interpret their ...
What is
Marketing Mix
Modelling?These models analyze data
from a variety of sources,
such as retailer scanner
data, compan...
MARKETING DASHBOARDS
CREATED BY
PRAKHAR BANSAL
MNIT JAIPUR
During An Internship by Prof. SAMEER MATHUR
IIM LUCKNOW
www.IIMInternship.com
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What are the best metrics for measuring marketing productivity

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What are the best metrics for measuring marketing productivity

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What are the best metrics for measuring marketing productivity

  1. 1. What Are the Best Metrics For Measuring Marketing 7 CHAPTER
  2. 2. MEASURING MARKETING PRODUCTIVITY MARKETING METRICS MARKETING MIX MODELLING MARKETING DASHBOARDS
  3. 3. What is Marketing Metrics? It is the set of measures that helps marketing managers quantify, compare, and interpret their marketing performance.
  4. 4. What is Marketing Mix Modelling?These models analyze data from a variety of sources, such as retailer scanner data, company shipment data, pricing, media and promotion spending data, to understand more precisely the effects of specific marketing activities.
  5. 5. MARKETING DASHBOARDS
  6. 6. CREATED BY PRAKHAR BANSAL MNIT JAIPUR During An Internship by Prof. SAMEER MATHUR IIM LUCKNOW www.IIMInternship.com

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