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Marketing decisions

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Marketing decisions

  1. 1. Marketing Decision for Retailers
  2. 2. Switch target markets by replacing inexpensive jewellery with high margin product Result - Zales lost it’s traditional customers without gaining any new ones
  3. 3. CHANNELS
  4. 4. PROCUREMENT • Demand Forecasting • Merchandise selection • Inventory Management • RFID systems • Advanced Analytics
  5. 5. • Offers wide array of products • Quality product at affordable price • Reward for loyal customers • Runs regular promotional schemes • Investment in technology
  6. 6. Other Factors • Services • Store atmosphere • Store activities and experiences
  7. 7. Created by: Mohd Wasil IIT Delhi During Internship by Sameer Mathur, IIM Lucknow

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