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CO-BRANDING
CO-BRANDING: MARKETERS OFTEN COMBINE THEIR
PRODUCTS WITH PRODUCTS FROM OTHER
COMPANIES IN VARIOUS WAYS
TYPES OF CO-BRANDING:
1. SAME COMPANY CO-BRANDING:
TYPES OF CO-BRANDING:
2. JOINT VENTURE CO-BRANDING:
TYPES OF CO-BRANDING:
3. RETAIL CO-BRANDING
ADVANTAGES:
ADVANTAGES:
CONFUSION!!!
DISADVANTAGES:
DISADVANTAGES:
INGREDIENT BRANDING:
A special case of co- branding where a company
creates brand equity for components that are
contained...
CREDITS:
Created by:
sagar s t
s.i.t, tumkur
during an
internship by
prof. Sameer mathur
iim, lucknow
How can companies combine their product to create strong co brands
How can companies combine their product to create strong co brands
How can companies combine their product to create strong co brands
How can companies combine their product to create strong co brands
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How can companies combine their product to create strong co brands

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How can companies combine their product to create strong co brands

  1. 1. CO-BRANDING
  2. 2. CO-BRANDING: MARKETERS OFTEN COMBINE THEIR PRODUCTS WITH PRODUCTS FROM OTHER COMPANIES IN VARIOUS WAYS
  3. 3. TYPES OF CO-BRANDING: 1. SAME COMPANY CO-BRANDING:
  4. 4. TYPES OF CO-BRANDING: 2. JOINT VENTURE CO-BRANDING:
  5. 5. TYPES OF CO-BRANDING: 3. RETAIL CO-BRANDING
  6. 6. ADVANTAGES:
  7. 7. ADVANTAGES:
  8. 8. CONFUSION!!! DISADVANTAGES:
  9. 9. DISADVANTAGES:
  10. 10. INGREDIENT BRANDING: A special case of co- branding where a company creates brand equity for components that are contained within other branded products.
  11. 11. CREDITS:
  12. 12. Created by: sagar s t s.i.t, tumkur during an internship by prof. Sameer mathur iim, lucknow

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