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Sieben Stellschrauben für mehr Umsatz

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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Sieben Stellschrauben für mehr Umsatz

  1. 1. Umsatz steigern - ! ein Buch mit sieben Siegeln oder doch ganz einfach? - Ute Mündlein - Vertriebscoach
  2. 2. » Vertriebs - und Marketingcoach » 9 Jahre in Vertrieb & Marketing » E-Book „Der Arme Poet“ & „Idealen Kunden finden“ » Blog: http:/reichepoet.blogspot.de/ Über mich
  3. 3. Mehr Umsatz - 
 © photo by sleepyneko on Flickr Woran liegt’s? Ein Buch mit sieben Siegeln.
  4. 4. Wo soll man anfangen? Den Wald vor läuter Bäumen nicht sehen. © photo by Damian Gadal on Flickr
  5. 5. Sich nur auf ein, zwei Dinge fokussieren Mehr Kunden Preis erhöhen © photo by JoshuaDavisPhotography on Flickr
  6. 6. Oder: Zu viel auf einmal wollen. am besten sofort 50, 100 Prozent mehr! 10 Prozent reichen auch! © photo by Christian Lambert Photography on Flickr
  7. 7. Umsatz steigern - ein Buch mit sieben Siegeln oder doch ganz einfach?
  8. 8. Zunächst: Es gibt drei Arten den Umsatz zu steigern: » Anzahl der Kunden erhöhen. » Durchschnittlichen Umsatz pro Kunde erhöhen. » Die Kauffrequenz erhöhen. Problem: Zu abstrakt.
  9. 9. Aus drei mach SIEBEN Eine Lösung
  10. 10. 7 Levers of Business Success (nach Dom Goucher & Pete Williams) » Traffic » Opt-ins » Konversionsrate » Durchschnittliche Verkaufswert » Durchschnittliche Stückzahl » Durchschnittliche Kauffrequenz » Gewinnspanne
  11. 11. © photo by yoppy on Flickr Ziel: Diese Stellschrauben um jeweils 10 Prozent zu steigern.
  12. 12. 1. Stellschraube: Traffic Definition: Erstkontakt des Interessenten
 (Webseiten- oder Ladenbesucher).
  13. 13. © photo by Serge.Bystro on Flickr Problem: Gießkannen-Prinzip
  14. 14. © photo by benjamin_lebsanft on Flickr Nicht versuchen, jeden als Kunden zu gewinnen.
  15. 15. © photo by benjamin_lebsanft on Flickr Nicht versuchen sich auf alle © photo by benjamin_lebsanft on Flickr Sondern sich jeweils nur auf einen Teil, auf eine Nische zu konzentrieren.
  16. 16. Stricken mit Hundehaaren ist eine sehr kleine Nische. Aber selbst dafür gibt es Kunden. (siehe auch mein E-Book „Den Idealen Kunden finden“) Wie einfach wird Marketing, wenn man sich jeweils auf Nischen konzentriert?
  17. 17. Wer sind deine besten Kunden? Was für Gemeinsamkeiten haben sie? (siehe auch mein E-Book „Den Idealen Kunden finden“) Mit wem willst du arbeiten? Ist es die Branche, die Größe, sind sich die CEOs ähnlich?
  18. 18. © photo by yoppy on Flickr Ideen, Traffic um 10 Prozent zu steigern. Wunschkundenliste. SEO, AdWords. Vorträge. Slideshare. Pressemitteilungen. Social Media.
  19. 19. 2. Stellschraube: Opt-Ins Definition: Kontaktaufnahme des Interessenten.
  20. 20. © photo by woodleywonderworks on Flickr Call-To-Action. Whitepaper, E-Book. Newsletter. Testversion. Ideen, Opt-Ins um 10 Prozent zu steigern.
  21. 21. 3. Stellschraube: Konversion Definition: Interessenten zu Kunden machen.
  22. 22. © photo by ell brown on Flickr Konkretes Angebot machen. Nachfassen. Dranbleiben. Nicht versuchen, jeden als Kunden zu gewinnen 
 (dazu auch I Love Marketing-Podcast #153).
  23. 23. 4. Stellschraube: Ø Verkaufswert Definition: Ø Umsatz pro Transaktion.
  24. 24. © photo by Images_of_Money on Flickr Preise erhöhen. Keine Rabatte gewähren. Premiumversion(en) anbieten.
  25. 25. Nicht auf alles eine Antwort selbst haben müssen! Andere Leute haben auch gute Ideen. Du musst sie nur fragen!
  26. 26. 5. Stellschraube: Ø Stückzahl Definition: Ø Anzahl pro Stück pro Transaktion.
  27. 27. © photo by Images_of_Money on Flickr Zusatzprodukte. Joint-Ventures.
  28. 28. 6. Stellschraube: Kauffrequenz Definition: Frequenz, wie oft ein Kunden kauft.
  29. 29. –Jay Abraham „It can cost a small fortune to acquire a new client – but it costs almost nothing to gain back an old client.“
  30. 30. © photo by Mr Wabu on Flickr Was ist der nächste logische Schritt für Kunden? 9 Word Emails. Mehr PS (Post Scriptum) in E-Mails.
 z. B. PS: Ich biete kostenlose Brainstorming-Sessions an.
  31. 31. 7. Stellschraube: Gewinnspanne Definition: „[…] Differenz zwischen dem 
 Nettoverkaufspreis und den anteiligen
 Selbstkosten.“ (Wikipedia)
  32. 32. Kosten reduzieren.Welche Tools verwende ich nicht mehr? Bessere Preise bei Lieferanten aushandeln (Mengenrabatt). © photo by DaveBleasdale on Flickr
  33. 33. © photo by Alani Cruz on Flickr
  34. 34. Vorgehensweise » Fokus auf eine Stellschraube 
 (eine Woche, ein Monat, dann der nächste). » 10 Prozent steigern. » Rinse and repeat.
  35. 35. Zusammenfassung » Sich nicht nur auf ein, zwei Stellschrauben konzentrieren. » Denk an Stricken mit Hundehaaren. » Fragen! » Nicht auf alles eine Antwort haben müssen. » Sich Zeit nehmen.
  36. 36. Weitere Infos » 7levers.com » preneurmarketing.com » ilovemarketing.com (Folge 153) » http://www.gruenderkueche.de/fachartikel/die- besten-10-kostenfreie-presseportale/ » E-Book „Idealen Kunden finden“ www.10-o- clock.de
  37. 37. http://www.7leverscalculator.com/levers.php Zahlenspiele
  38. 38. Fragen? Feedback? Ute Mündlein | 10 o‘clock communications ute.muendlein@10-o-clock.de reicherpoet.blogspot.de © photo by Derek Bridges on Flickr

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