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How can market followers or nichers compete efficiently ?

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How can market followers or nichers compete efficiently ?

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How can market followers or nichers compete efficiently ?

  1. 1. Competitive Dynamics How can Market Followers or Nichers compete efficiently ?
  2. 2. Market Followers Strategies Types of
  3. 3. Market Followers • Copy or Improve on the new Product • High Profit as no innovation expenses
  4. 4. CounterfeiterTYPE 1
  5. 5. ClonerTYPE 2
  6. 6. ImitatorTYPE 3
  7. 7. AdapterTYPE 4
  8. 8. Market-Nicher Strategies • Leader in small Market • Avoid Competition with large firms
  9. 9. Why is Niching Profitable? • Better at Satisfying the needs of target customer • Charges Substantial price • High Margin Vs. High Volume
  10. 10. These slides were created by Archit Raj, IIT Delhi, during a Marketing internship by Prof. Sameer Mathur, IIM Lucknow (See www.IIMInternship.com )

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