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TU Patiala Aman Mehta - How can market followers or nichers compete effectively

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How can market followers or nichers compete effectively

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TU Patiala Aman Mehta - How can market followers or nichers compete effectively

  1. 1. HOW CAN MARKET FOLLOWERS OR NICHERS COMPETE EFFECTIVELY
  2. 2. MARKET FOLLOWER STRATEGIES Different Types Of Imitation Products Look- Alikes Spell- Alikes Duplicates
  3. 3. LOOK-ALIKES These are product that are like clones and they adopt a brand name, colour scheme and packaging that resemble the popular brand.
  4. 4. LOOK-ALIKES
  5. 5. SPELL-ALIKES These are fakes of popular brands with misspelt brand names of the original brands. They also bear a close resemblance to the original brand.
  6. 6. DUPLICATES Exact copies of the popular brands, including the colour schemes of the product and the packaging.
  7. 7. MARKET NICHER STRATEGIES
  8. 8. MARKET NICHER STRATEGIES Firms with low market share may be highly profitable because of High Margins. Despite Apple having only 18% of the Smartphone market as compared to Android’s 74%, it still makes more money than any other company in the market.
  9. 9. MARKET NICHER STRATEGIES Firms with low market share may be highly profitable because of High Margins. Despite Apple having only 18% of the Smartphone market as compared to Android’s 74%, it still makes more money than any other company in the market.
  10. 10. Aman Mehta Thapar University, Patiala mehtaaman15@gmail.com 08437924582 THANK YOU!
  11. 11. “Created by Aman Mehta, Thapar University, Patiala, during an internship under Dr. Sameer Mathur, IIM Lucknow. www.iiminternship.com”

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