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Brand management itc hotels


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Brand Management - ITC Project

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Brand management itc hotels

  1. 1. Overview of Brand Extension ITC Hotels Brand Management Project Parvez Jesani (PGP30157)
  2. 2. ITC’s extension to Luxury Hotels ITC entered the hotel industry in 1975
  3. 3. Luxury Hotel Industry in India Luxury hotels have witnessed a 8x growth from FY96 to FY14
  4. 4. ITC’s share in the pie 18% 82% ITC hotels Other hotels Out of 52,000 luxury rooms in India, ITC owns 9,200 rooms
  5. 5. ITC’s growth over the years ITC has added 8,000 rooms in the last 2 years 8000 9000 10000 11000 12000 FY09 FY10 FY11 FY12 FY13 FY14 FY15 Revenue (INR Mn)
  6. 6. Product Luxurious Hotels
  7. 7. Price Room rentals are very high Rent for Basic Rooms are ~8-10k/ room/ night Service charges are exorbitantly high
  8. 8. Place ITC has its presence in Tier 1 and few Tier 2 cities in India New Delhi Mumbai Chennai Bengaluru Hyderabad Kolkata Jaipur Agra Vadodara Aurangabad Vizag Chandigarh Jodhpur Kerala
  9. 9. Promotion Loyalty Program for Customers Tie up with Wills Lifestyle stores Schemes (one night stay free in the hotel for spending Rs. 60,000 in its properties
  10. 10. Competitive Frame of Reference
  11. 11. Target Group High end tourists Business Travelers Higher income group