Measuring Marketing 101

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Analysis is a part of management accounting that requires summary information to be provided for decisions. With a financial framework, interesting cross sections of information can assist in communicating objectives and succesful goal setting.

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Measuring Marketing 101

  1. 1. Measuring Marketing Ways to ‘hit’ the summer crowds with profitable margins “ Creative Sales and Marketing, IT strategies” ACE Management Group Designed by Stacey L. Vernooy Phone: 905-333-5698 [email_address]
  2. 2. Factors affecting your sales <ul><li>Day of the Week </li></ul><ul><li>Inventory / Features </li></ul><ul><li>Staff </li></ul><ul><li>If you told everyone within 1 kms of your location that you had a greek salad for lunch, told them the price and reinforced it ‘on site’ and the sale of greek salads went up, you selected a measurable item. </li></ul>
  3. 3. Evaluate your ‘Features’ <ul><li>Number of sales </li></ul><ul><li>Dollars generated by sales </li></ul><ul><li>Cost of item sold </li></ul><ul><li>Preparation and presentation </li></ul><ul><ul><li>In a crowd, can you serve and manage a lot of customization, NO, be simple </li></ul></ul><ul><ul><li>Inventory items expiry, get them out the door </li></ul></ul><ul><ul><li>‘PITA’ day, ‘Bun-day’, ‘Kaiser-day’ – get them out the door </li></ul></ul>
  4. 4. How to measure your marketing ? $ 0 <ul><li>5 </li></ul>5 0 Chicken Greek Salad $ 50  8 8 0 Roast Beef on a Bun NEW $ 50 <ul><li>9 </li></ul>9 0 Chicken on a Pita NEW 0 <ul><li>7 </li></ul>15 8 Cheeseburger 0  2 8 10 Hamburger $$$ Spent to ‘highlight’ Change After Before Areas of Menu
  5. 5. How to ‘send out’ to build deliveries <ul><li>Send out Fax form to allow audience to ‘order’ in your new item </li></ul><ul><ul><li>Ie. Fax to a company your ‘Chicken Greek Salad for delivery’, Roast Beef on a Bun </li></ul></ul><ul><ul><li>Item Description Contact Delivery Address </li></ul></ul><ul><ul><li>“ Delivered for your 11:30 AM Lunch ! “ </li></ul></ul>
  6. 6. Resources Available … <ul><li>Tally Sheets </li></ul><ul><ul><li>Easy to maintain, accuracy is questionable but ‘quick highlights’ on what’s working </li></ul></ul><ul><li>Cash Register Sale Ring offs </li></ul><ul><ul><li>By Price </li></ul></ul><ul><ul><li>By Itemized Sale or Category Item </li></ul></ul><ul><li>Computer System Custom Reporting </li></ul><ul><ul><li>Development efficiency, good growth measurement, potential to inventory evaluation and costing component, can be built very flexible and adaptible </li></ul></ul><ul><ul><li>EASE OF USE, BE PRACTICAL </li></ul></ul>
  7. 7. Date: ______________ 2007 ___ Mon ___Tues ___Wed ___Thurs ___Fri ___Sat ___Sun
  8. 8. Thank you Questions, Concerns, Comments

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