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You’re planning a new feature for your product; you need to know that it will work for your customers and meet the needs of your business.
Navigation, layout, messaging and styling are only some of the hidden dangers which could render your product dead in the water.
These types of usability issues can only be identified through some form of usability testing, but by taking an iterative approach to the design, you have the opportunity to fix them long before your feature is released.
‘Iterative usability testing’ is the process of conducting usability tests, on a regular basis, throughout the design and development lifecycle. It differs from more-formal testing because customers are involved at every stage of the project, rather than just at the end; it causes the design direction to change gradually, rather than in a huge panic at the end.
Here are 5 tips for running usability testing sessions.