It’s people talking to each
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WOM, The Most Powerful Force in the World!

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At 1000heads, we're often asked 'What is WOM?'... so we thought we'd best have a colourful answer :)

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WOM, The Most Powerful Force in the World!

  1. 1. It’s people talking to each other. Offline and online, seamlessly... It isn’t just Twitter, Facebook and YouTube (although they’re pretty powerful...) Actually, it’s a bit more than that. It’s everything we write, read, see, smell, taste and experience... It’s always changing, so we have to keep listening and innovating in real time. WOM waits for no man... so jump in! It happens when we feel something. Emotion is our social currency, and passion drives us to share... Nail the passion, and WOM spreads everywhere, from space to the sofa... That passion is triggered by everything from nappies to Napa Valley, from pork pies to Proust, and of course, brands... But brands need breadth and depth. Mass buzz, but also deep And where there’s trust, advocacy to ensure their WOM there’s talk, which leads isn’t just a flash in the pan... to recommendation and, in turn, sales... When WOM comes from passion, it’s the most influential thing there is...

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