I don’t mistrust the acquaintance, of course but I
know that there are probably a host of other
social nuances driving her comment (…). With
the stranger it’s more likely to be a pure
expression of admiration for those gorgeous
boots. Moreover, because the stranger has had
to take the risk that they will be thought weird or
sleazy, their opinion feels all the more potent.
Molly Flatt, The power of strangers
AND BIG CURSE.
Photo: Eva Prokop
Big data has been a godsend and a curse for
brands. It allows for greater personalisation of
content and better insight into consumers, but
whether you call it tracking, monitoring, scraping
or listening, collecting behavioural data can feel
worryingly close to stalking and can easily find
itself on the wrong side of the consumers’
Jack Martin, The rise of geolocation and the decline of privacy
THIS JUST IN:
Photo: Frank Kovalchek
Identity isn’t singular. Never was. We behave
differently with different people, and that’s
permeating our mobile experience as well. The
whole represents who we are, but there’s never
been a lower barrier to sharing different parts of
ourselves in different places. We can be the baby
photo sharer on Facebook, the impulsive
blabbermouth on WhatsApp, the science nerd on
Twitter and the freaky GIF addict on Tumblr.
Roberto Estreitinho, Fragmented content reflects our human nature
IS JUST LIKE
Photo: JD Hancock
Nobody likes dating someone just like their ex.
Replicating your competitors’ tone of voice not
going to get you anywhere. If a consumer is
ready to branch out to a new brand, they want to
see the difference between the two. Show off
your brand’s unique qualities and personality –
not your generic appeal.
Camilla White, Social media speed-dating for brands
Photo: Nomadic Lass
WHILE FRIENDS AND
FOLLOWERS ARE NICE,
DON'T NEGLECT THE POWER
OF STRANGERS TO REALLY
SEE WHAT PEOPLE THINK
Photo: Arielle Nadel
BIG DATA IS LIKE A CREEPY
VERSION OF THE FORCE:
YOU HAVE TO USE IT WISELY.
DON'T USE DIFFERENT
SOCIAL MEDIA THE EXACT
SO WHY SHOULD YOU?
Photo: Daniela Hartmann
IF YOU WANT TO BE THE
BEST, STAND OUT FROM
THE REST. YOU WANT TO
MAKE AN IMPRESSION
FROM THAT FIRST DATE
ALL THE WAY TO
Photo: Geraint Rowland
Photo: Martin Fisch
HAD A GOOD TIME? LET US KNOW!