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1000views Blog Digest No. 1 (April 2014)

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What can strangers, curses, multiple identities and speed dating teach us about word of mouth? Find out in the 1000views Blog Digest No.1, by 1000heads.

Published in: Social Media, Technology, Business
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1000views Blog Digest No. 1 (April 2014)

  1. 1. WHAT CAN STRANGERS, CURSES, MULTIPLE IDENTITIES AND SPEED DATING TEACH US ABOUT WORD OF MOUTH? Photo: Milos Milosevic WELCOME TO THE 1000VIEWS BLOG DIGEST No. 1 (by 1000heads)
  2. 2. THIS MONTH FEATURING @restreitinho @jackamartin @CamillaMaryRose @mollyflatt Photo: Martin Fisch
  3. 3. THIS ISSUE: FOUR THINGS WORTH REMEMBERING Photo: Rosa Dik
  4. 4. TRUST THY STRANGER'S OPINION. (by @mollyflatt) Photo: Tom No. 1
  5. 5. I don’t mistrust the acquaintance, of course but I know that there are probably a host of other social nuances driving her comment (…). With the stranger it’s more likely to be a pure expression of admiration for those gorgeous boots. Moreover, because the stranger has had to take the risk that they will be thought weird or sleazy, their opinion feels all the more potent. Molly Flatt, The power of strangers
  6. 6. BIG DATA: BIG BLESSING AND BIG CURSE. (by @jackamartin) Photo: Eva Prokop No. 2
  7. 7. Big data has been a godsend and a curse for brands. It allows for greater personalisation of content and better insight into consumers, but whether you call it tracking, monitoring, scraping or listening, collecting behavioural data can feel worryingly close to stalking and can easily find itself on the wrong side of the consumers’ sensibilities. Jack Martin, The rise of geolocation and the decline of privacy
  8. 8. THIS JUST IN: YOU HAVE MULTIPLE IDENTITIES. (by @restreitinho) Photo: Frank Kovalchek No. 3
  9. 9. Identity isn’t singular. Never was. We behave differently with different people, and that’s permeating our mobile experience as well. The whole represents who we are, but there’s never been a lower barrier to sharing different parts of ourselves in different places. We can be the baby photo sharer on Facebook, the impulsive blabbermouth on WhatsApp, the science nerd on Twitter and the freaky GIF addict on Tumblr. Roberto Estreitinho, Fragmented content reflects our human nature
  10. 10. SOCIAL MEDIA IS JUST LIKE SPEED DATING. (by @CamillaMaryRose) Photo: JD Hancock No. 4
  11. 11. Nobody likes dating someone just like their ex. Replicating your competitors’ tone of voice not going to get you anywhere. If a consumer is ready to branch out to a new brand, they want to see the difference between the two. Show off your brand’s unique qualities and personality – not your generic appeal. Camilla White, Social media speed-dating for brands
  12. 12. BUT WHAT DOES IT ALL MEAN? Photo: Nomadic Lass
  13. 13. WHILE FRIENDS AND FOLLOWERS ARE NICE, DON'T NEGLECT THE POWER OF STRANGERS TO REALLY SEE WHAT PEOPLE THINK ABOUT YOU. Photo: Arielle Nadel
  14. 14. BIG DATA IS LIKE A CREEPY VERSION OF THE FORCE: YOU HAVE TO USE IT WISELY. Photo: taymtaym
  15. 15. YOUR CUSTOMERS DON'T USE DIFFERENT SOCIAL MEDIA THE EXACT SAME WAY. SO WHY SHOULD YOU? Photo: Daniela Hartmann
  16. 16. IF YOU WANT TO BE THE BEST, STAND OUT FROM THE REST. YOU WANT TO MAKE AN IMPRESSION FROM THAT FIRST DATE ALL THE WAY TO MARRIAGE. Photo: Geraint Rowland
  17. 17. Photo: Martin Fisch HAD A GOOD TIME? LET US KNOW! @restreitinho @jackamartin @CamillaMaryRose @mollyflatt
  18. 18. 1000heads.com • @1000heads

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