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Unit 3 presentation

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Unit 3 presentation

  1. 1. Advertising Research Overview Brookemorgan Henry-Rennie
  2. 2. Research • Brief • Types of research
  3. 3. Questionaries' Some Questions How easy would it be to change your behaviour towards buying dvd’s and going to the cinema? • Easy • Hard • Very Easy • Very Hard • Don’t Know What platform are you more likely to watch an advert on. TV, Online, ect? • TV • Ipad/Tablet • Cinema • Other:
  4. 4. Questionaries' Some Questions What age are you? • 12-18 • 19-30 • 31-49 What elements make an advert effective to you?
  5. 5. Vox Pop
  6. 6. Focus Group
  7. 7. Review
  8. 8. Product Research 5 Different Adverts
  9. 9. Competitor Analysis Pre-existing anti piracy ads
  10. 10. Advertisement Placement • Different channels
  11. 11. Secondary Research
  12. 12. Review
  13. 13. 3 Initial Ideas (Idea1)
  14. 14. Animatic
  15. 15. Planning documents • Props & Costume • Treatment • Location • Risk Assessment • Shooting Schedule • Budget
  16. 16. Budget Research Budget • Camera - £70 • Tripod - £15 • Boom Mic - £20 • Camera Man - £375 • Location - £100 • Editing - £60 • Actor - £75 • Travel- £10 at most • Contingency 10% Total Production £797.50
  17. 17. Review THANK YOU, QUESTIONS

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