Team Members:<br /><ul><li>Sara Chan-093860F
Leong Wan Tian-094609T
Pearlyn Liu-090977X
Ng Xue Ling-093463M</li></ul>IT3128 – Social media marketing & analyticsAssignment 1 <br />
Chosen Company<br />
Starhub Weakness<br />Customer complaints :<br />Bad Services<br />No initiative of contacting customers<br />STOMP<br />C...
Starhub Weakness<br />Focusing only at local market<br />No global company<br />Established later than others<br />No comm...
Campaign<br />Purpose:<br />Attract more potential customer to buy Starhub mobile plan<br />Promote mobile plan to existin...
Event<br />Advertise event 3 days before actual event<br />Using what to advertise?<br />Television<br />Twitter <br />Fac...
Event Details<br />Starhub staffs walking around Singapore wearing a jacket that have Starhub logo<br />Post where their c...
Event Details (con’t)<br />After completing the requirements,<br />Receive a letter from staff<br />What is indicate in th...
Rewards<br />Rewards (with Terms and Conditions apply)<br />1 free ipad and free 1 year ipad plan (special prize)<br />1 f...
Vouchers/Benefits<br />Vouchers<br />20% off for Starhub subscription fee<br />50% discount off for Topshop/ Topman vouche...
Design of the Jacket/Cardigan<br />
Design of the Jacket/Cardigan<br />
Prize giving and lucky draw<br />Posting a question or video on social platforms<br />Facebook or Twitter<br /> Allow fans...
Prize giving and lucky draw (con’t)<br />For example:<br />Number of logos appearing in a picture or a video, <br />Allowi...
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It3128 – assignment 01 starhub 093860-f

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IT3128-SMMA_Assignment 01_Starhub FI

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  • Done By: Sara Chan
  • http://twitter.com/#!/StarHubCares
  • Done By: Xue linghttp://singaporeseen.stomp.com.sg/stomp/3552/4132/455154
  • Done By: Xue ling
  • Done By: Xue ling
  • Done By: Sara Chan
  • Done By: Sara Chan
  • Done By: Sara Chan
  • Done By: Sara Chan
  • Done By: Sara Chan
  • Done By: Sara Chan
  • Done By: Sara Chan
  • Done By: Sara Chan
  • Done By:Pearlyn Liu
  • Done By:Pearlyn Liu
  • Done By:Pearlyn Liu
  • Done By: Wan Tian
  • It3128 – assignment 01 starhub 093860-f

    1. 1. Team Members:<br /><ul><li>Sara Chan-093860F
    2. 2. Leong Wan Tian-094609T
    3. 3. Pearlyn Liu-090977X
    4. 4. Ng Xue Ling-093463M</li></ul>IT3128 – Social media marketing & analyticsAssignment 1 <br />
    5. 5. Chosen Company<br />
    6. 6.
    7. 7.
    8. 8. Starhub Weakness<br />Customer complaints :<br />Bad Services<br />No initiative of contacting customers<br />STOMP<br />Call on hold time<br />Bad reception<br />Pricing<br />
    9. 9.
    10. 10. Starhub Weakness<br />Focusing only at local market<br />No global company<br />Established later than others<br />No community and social activities<br />No wireless services<br />
    11. 11. Campaign<br />Purpose:<br />Attract more potential customer to buy Starhub mobile plan<br />Promote mobile plan to existing customer<br />Create brand recognition <br />Slogan of the Campaign:<br />Find star, rewards heads above the rest<br />
    12. 12. Event<br />Advertise event 3 days before actual event<br />Using what to advertise?<br />Television<br />Twitter <br />Facebook<br />What will is advertise?<br />Event details <br />Pictures of the jacket/cardigan <br />
    13. 13. Event Details<br />Starhub staffs walking around Singapore wearing a jacket that have Starhub logo<br />Post where their current location <br />Once people found the staff,<br />Take picture with the staff and upload on Facebook<br />Say the slogan <br />Ask for the jacket or cardigan<br />
    14. 14. Event Details (con’t)<br />After completing the requirements,<br />Receive a letter from staff<br />What is indicate in the letter?<br />Rewards/Vouchers/Benefits<br />Who is the winner?<br />What to bring in order to collect the rewards ?<br />Deadline of the collection. <br />
    15. 15. Rewards<br />Rewards (with Terms and Conditions apply)<br />1 free ipad and free 1 year ipad plan (special prize)<br />1 free ipad<br />3 free Samsung galaxy Tab<br />3 free sets of iphone 4<br />5 free sets of Samsung galaxy S<br />5 free sets of HTC phones<br />5 free sets of Sony Ericsson phones<br />Free 2 pairs of concert tickets<br />Free movie tickets<br />
    16. 16. Vouchers/Benefits<br />Vouchers<br />20% off for Starhub subscription fee<br />50% discount off for Topshop/ Topman voucher<br />$5 off at Old Chang Kee<br />1 free Ben & Jerry mini tub<br />Free Ben & Jerry cones (entitled to 1 each)<br />$50 Takashimaya voucher<br />$10 off at Fish & Co.<br />Benefits<br />5% discount for every month bill till the contract ends<br />Free subscription fee<br />Enjoy all the channels free for 3 months<br />Free Caller ID for 3 months<br />Free 100 minutes outgoing call for 3 months<br />
    17. 17. Design of the Jacket/Cardigan<br />
    18. 18. Design of the Jacket/Cardigan<br />
    19. 19. Prize giving and lucky draw<br />Posting a question or video on social platforms<br />Facebook or Twitter<br /> Allow fans and followers to answer a simple question<br />
    20. 20. Prize giving and lucky draw (con’t)<br />For example:<br />Number of logos appearing in a picture or a video, <br />Allowing fans and followers to post a picture themselves related to Starhub as a way of advertising<br />Opportunity to win a prize. <br />Allows the friends and family from the user that post to follow Starhub and join the event too<br />
    21. 21. Prize giving and lucky draw (con’t)<br />Answering a polling/voting on social platforms<br />Facebook and Twitter<br />For example:<br />“How Starhub came about?”<br />“In which year did Starhub begin?” <br />Users that follow and a fan of Starhub can learn and understand better.<br />
    22. 22. Starhub collaboration with Influential People<br />Rain is a South Korean pop star<br />TIME Magazines 2011 top 100 most influential people<br />Invite him to attend our proposed campaign<br />Starhub official page to share Rain’s experience and promote Starhub<br />

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