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Adidas brand analyses presentation

Adidas is one of the no.1 sports Brand

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Adidas brand analyses presentation

  1. 1.
  2. 2. Company History <br />The company was founded in Germany in 1924 by the brothers Adolf and Rudolf Dassler. They first named the brand "Dassler Shoes" that started getting popular thanks to sponsored athletes in the Olympics. In 1948, though, Rudolf decides to start its own company named Puma. That's when, in 1949, Adolf comes up with the three stripes and changes his company's name to Adidas ('Adi' from his nickname and 'Das' from Dassler).<br />Theyfirstnamedthebrand "DasslerShoes"<br />
  3. 3. Short Company Profile<br />
  4. 4. RACE<br />STRONG POINT OF RACE<br /><ul><li>1) EXCELLENT TRANSPARENT AND CUTTING & SHAPE.
  5. 5. 2) GOOD BONDING.
  6. 6. 3) NO NEED PRIMER FOR SCREEN PRINTING.
  7. 7. 4) USING WATER BASED INK AND ADHESIVE.
  8. 8. 5) NO NEED PRIMER FOR H/F WELDING PROCESS.
  9. 9. 6) ENVIRONMENTALLY FRIENDLY PRODUCT.
  10. 10. 7) COMPETITIVE PRICE.
  11. 11. 8) STABILITY FOR PHYSICAL PROPERTIES.</li></ul>HIGH QUALITY<br />(CUTTING,BONDING,SHAPE)<br />GLOBALIZATION<br />BEST DELIVERY<br />(PRODUCTION FACILILIES)<br />COMPETITIVE PRICE<br />(RAW MATERIAL)<br />
  12. 12. FUTURE PLAN<br />MANAGEMENT FOR ADIDAS<br />QUALITY UP<br />IN RAW MATERIALS<br />MANAGE OF<br />TRACKING<br />1.VARIETY OF TPU GRADE<br />2. PROGRESSIVE DEVELOPMENT<br />3. INNOVATIVE DESIGN<br />1. CONSISTENT THICKNESS<br />2. CLEAN & PURE SURFACE<br />3. GOOD PHYSICAL PROPERTIES<br />4. COLOR & TRANSPARENCE<br />ADIDAS<br />FOOTWEAR<br />CLOTHS/BAGS<br />THE WORLDBEST<br />BRAND<br />1. ORIGINAL CONCEPT<br />2. BEST QUALITY<br />3. CUSTOMER SATISFACTION<br />4. CREATE NEW MARKET <br />
  13. 13. Marketing Product Life Cycle<br />What are the channel management implications during each stage?<br />Introduction<br />Growth<br />Maturity<br />Saturation<br />Absolute decline<br />
  14. 14. Pricing in Channel Management<br />Cost<br />Market<br />Competition<br />Channels<br />
  15. 15. Brand Identity Prism - Adidas<br />Physical product<br />Sports and<br />fitness<br />Personality<br />Traditional, Conser-<br />vative, Collective<br />Culture<br />European<br />Traditional<br />Relation<br />Quality and<br />Heritage<br />Self-Image<br />Relates more to <br />competing than to <br />winning<br />Reflection<br />True sportsmanship<br />Strong work ethic<br />A good team player<br />
  16. 16. SOWT Analysis: <br />A SWOT analysis comprise of strength, Weakness, Opportunity and Threats. This four trends <br />are analyze below<br />
  17. 17. Select Pricing Method<br />“3 Cs”<br />Customer Demand<br />Cost Function<br />Competitors Prices<br />
  18. 18. Pricing Strategies<br />Skimming<br />High-End Products<br />Introduction Stage of the PLC<br />Adidas / Fathead<br />Penetration Pricing<br />Generates Trials<br />
  19. 19. Pricing Strategies<br />Value Pricing - EDLP<br />Wal-Mart – good example of EDLP?<br />Competitive Pricing<br />Compete on other product attributes<br />
  20. 20. Pricing Policies<br />Price-Quality Inferences<br />Price Cues<br />Variable Pricing<br />Fixed Pricing<br />Product-Line Pricing<br />Promotional Pricing<br />Bundling<br />
  21. 21. Slogan <br />slogan for Adidas. <br />Impossible is Nothing" is the current mainstream marketing <br />
  22. 22. Blue Ocean Strategy: How to stick out in a crowd <br />For major product and service categories, commoditization seems inevitable….In overcrowded industries, differentiating brands becomes harder in both economic upturns and downturns. (Blue Ocean <br />Adidas jumping into Blue Oceans feet first<br />
  23. 23. Our Mission<br />The adidas Group strives to be the global leader in the sporting goods industry with sports brands built on a passion for sports and a sporting lifestyle. <br />We are consumer focused and therefore we continuously improve the quality, look, feel and image of our products and our organizational structures to match and exceed consumer expectations and to provide them with the highest value. <br />We are a global organization that is socially and environmentally responsible, creative and financially rewarding for our employees and shareholders. <br />We are committed to continuously strengthening our brands and products to improve our competitive position. <br />We are dedicated to consistently delivering outstanding financial results. <br />
  24. 24. Strategy <br /><ul><li>Implementation of an Enterprise Business intelligence strategy using an Enterprise Data warehouse Approach using one Global BI system which contains. </li></ul>a. The highest level of detail of available transactional data.<br />b. Consistent master data.<br />c. Is used for strategic analysis as will as for.<br />d. Operational decision making physical wholesale SAP BW and one Global point of sales SAP BW system. <br />
  25. 25. Global Brands Strategy<br />Global Sales Strategy<br />
  26. 26. Basic Data<br />The adidas AG share is listed on the "Deutsche Börse" stock exchange in Frankfurt. The stock is part of the DAX-30 index, which includes only the largest German companies listed.<br />
  27. 27. Investor Relations<br />Adidas Group Investor Relations! Here you will find all information about the Group's key figures, the share, strategy and financial events<br />
  28. 28. All main locations<br />Adidas Group Headquarters<br />Adidas International Marketing B.V.Atlas Complex, Africa Building<br />
  29. 29. Adidas America, Inc.adidas Village<br />TaylorMade-adidas Golf<br />
  30. 30. Adidas Sourcing Limited<br />Adidas Latin America, S.A.Business Park<br />
  31. 31. CHRONOLOGY<br />1948:Founded by Adolph (Adi) Dassler<br />1953: Introduces first track shoe with interchangeable spikes<br />1954:German National team wins Soccer's World Cup in adidas shoes<br />1963:Adidas begins producing balls<br />1967:Produces their first track suit<br />1972:Trefoil trademark is introduced<br />
  32. 32. 1978:Adi Dassler dies at age 78 and is inducted into the Sporting Goods Industry Hall of Fame<br />1984:Adi's wife Kathe dies and his son Horst takes over the company<br />1993:Merges with Sports, Inc.<br />1997:Acquires the French company Salomon and changes the corporate name to adidas-Salomon AG<br />
  33. 33. Store location photograph at <br />
  34. 34. Most Expensive Adidas Men and Women Shoes <br />
  35. 35. Jersey<br />Pants<br />T-Shirt<br />Polo Shirt<br />Watches<br />Shirt<br />Top<br />Jacket<br />Women cloth <br />Boots Black<br />Winter Hat<br />Cap<br />
  36. 36. Adidas Sponsorship<br /><ul><li> Football
  37. 37. Tennis
  38. 38. Golf
  39. 39. Cricket
  40. 40. Basketball
  41. 41. Lacrosse
  42. 42. Rugby
  43. 43. Gymnastics
  44. 44. Skateboarding
  45. 45. Top football clubs</li></li></ul><li>advertise <br />David Beckham<br />
  46. 46. ADVERTISING METHOD & MEDIA SELECTION<br />Advertising <br />Media<br />Infomercials<br />
  47. 47. Old Adidas poster<br />Major League Soccer<br />
  48. 48. Sport-Highlights 2004<br />EURO 2004<br />
  49. 49. Kooperation mit der FIFA bis 2014<br />
  50. 50. Thank you for Your attention!<br />
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Adidas is one of the no.1 sports Brand

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