Narrative:The narrative is a tale or story told sothat the elements are structured andorganised in such a way that it makessense to the audience.The narrative is essential whenattempting to make your music videoeffective. Having a story that suits yourmusic video makes the audience paymore attention as they wonder whatthe story and narrative is. They beginto wonder how the narrative will end.Some Music video’s with certain songsare hard to include a story line, forexample; If there is a slow/calmsong, it would be hard to find anarrative that would suit it. Our songby Ellie Golding is a fine example ofthis. Whereas if it was a fast, catchysong, it would make it easier to add astory along.
Performance:Like the narrative, it can be hard to linka performance routine to suit the lyricsof the song. In some cases itworks, like for example, The great iconBeyoncé managed to pull it off as sheperformed to the song whilst thinkingabout miming to the lyrics. It does nothave a real narrative but the songseems to speak for it’s self. The songperformed by Beyoncé was a massivehit due to the fact that a performancewas involved, that most peopleremembered and made their ownversions of the routine.
Mise-en-scene:Mise-en-scene is important in musicvideo’s as it set the scene andcostumes.Props- All music video’s include acertain amount of props to someextent. The vary depending on thetype of genre and the type of song.Location- The setting basically setsthe scene for the whole video. Moreoften then not music video’s willinclude a setting which most peoplecan relate too.Costumes- The costumes, believe it ornot, also depend on the type of genreused for the music video. Differentperformers will have different clothingand costumes, often suiting what theyrepresent in the video.
Editing Techniques:The editing in music video is crucialand takes a lot of time and effort. Lip synching is the most difficult partof editing as you have to mime andlook as if you are actually singing.Footage used in the video is edited tomatch what is said in the song.
Sound:Sound is extremely essential in video’sjust like the camera and editing is.Many music videos use effects toshow impossible outcomes such asflying.Changes the levels of sound- In someoccasions the sound is faded orchanges to suit the lyrics for effect.Diegetic sound- Towards the beginningor end of a music video, diegetic soundis sometimes used, especially whenthere are some scenes without anybackground music, to explain whatmay be going on or to being or end thenarrative.
Camera Angles, movement and composition: Depending on the type of music video it is, depends on what type of camera angle and movement is used. For example; Close ups- This kind of shot focuses on the musicians or artists mouths as they move to the lyrics. They also use close ups on the artists face to show their facial expressions which may hint into what they are thinking, and may suit what the song is about. There are normally also close ups on props, like for example in a rock based video, a close up would be shown of a guitar or some drums. Low angle shot- These are shots that are shot from a hg level so the camera is looking downwards and give an effect of a birds eye view. Tracking shots Tilts or Pans- These can be used to show the location which can be very effective in a video. Crane shots- Thee are used when there is a usage of stages. The crane shots are able to hover around the stage from many angles to capture what is happening.