What creative decisions did you have to make to solve problems and how did this depart from your original plan?As there was 3 of us we needed to create an advert for 3people, so we had to think of some ideas, and we came upwith the idea of a kind of narrative story advert, whichgave us all our own parts. Also we had to make our ownsound effects of ripping shorts as the schools system didnot have the right sound effects we needed, but wecouldn’t get any fabric to rip so we used paper andrecorded the sound of that ripping.
Both individually and working with others howdid you work and what challenges did you face?As we had 3 people, our group worked well consideringwe all had to take part, but we managed to make a scriptthat included all 3 of us to take part, by making a narrativeso we had two characters and the narrator. It was easy torecord, and we didn’t do too many re-does.
What advertising techniques did you useto hook your intended target audience?We used repetition of the word ‘waves’ as that is thename of the store, and makes the audience get the namestuck in their head, also we used bedding music to keepthe audience listening to it. We did the advert as anarrative so the story could relate to some people in thereal world, and added emphasis on the word ‘stickers’ toshow that it could be for children as well as adults.
How did technology enable the creative process? Was itdifficult to use any of the equipment and did you learn any skills?We used audacity to help with our radio advert, it waspretty easy to use and to add all the different parts of theadvert and the bedding music together. Also it was easyto make the bedding music quieter so the voices can beheard clearer.
What conventions of radio adverts have you used or not used and why?We didn’t use a jingle as we could not fit it in our 30seconds, and we didn’t think it would be too important fora radio advert to have in it. But we used repetition,bedding music and emphasis on words to entice theaudience to keep them listening to the advert.
What or who are you representing in your advert and how?We are representing a surfer named bill, who buys all hisclothes from this cheap shop that always rip after a while,so they are at bad quality, which some people could relateto, but then Jeff tells him of ‘waves’ and how they sellgood quality clothes for cheap prices.
What feedback did you get and did this help you realise anything about your product?Most of my feedback was positive, but the only problem Ihad was after the narrative part of the advert finished,then when the narrator started speaking, it sounded as ifthe advert had finished, so I was asked to add in a cashregister sound to say that a new part of the advert wasstarted.