The first step was to select the image we wanted to use forour promotional poster and open it on to Adobe Photoshop. THE IMAGE WE SELECTED TO USE…Having done this we used the pen tool which allowed us toselect the teddy bear precisely without ruining the edges,once we had selected the teddy bear we inverse selectedthe image so that the background would now be selected.Now that the background had been selected we could makeadjustments to it, we then desaturated the backgroundresulting in a construction of the Sin City effect. The Sin Cityeffects allowed us to keep the object of significance in thecolour while the background remained black and white, wefelt using the Sin City effective was effective as it caused theteddy to stand out, it was also as though it represented thepast and the present, furthermore because it was a gift fromthe artist boyfriend it was as though it suggested that hewas the only thing that brought colour in to the artists lifeemphasising her love for him and therefore portraying USING THE PEN TOOL TO SELECT THE TEDDYelements within our video. CONTINUED ON NEXT SLIDE
DESATURATING THE BACKGROUNDINVERSE SELECTING THE IMAGE SOTHE BACKGROUND WOULD BESELECTED RESULTANT SIN CITY EFFECT
The next step involved adding the album name and website, for this we used the same font we had used on the digipak inorder to keep a constant continuity and create strong brand identity.
We then searched on the internet for a picture of a plant as we felt we could use it to depict the growth and strength ofthe artist love for her boyfriend, furthermore we felt it suggest that the flower was like the artists boyfriend whoprovided her with oxygen and kept her alive metaphorically. We needed to remove the background for the image andtherefore opened it on Photoshop where we selected the background and used the magic wand tool to erase thebackground. As well as portraying the artist’s relationship with her lover we wanted to portray the artist’s innocenceand how what she was doing did not make her bad as some people would believe because of their cultural views. Wetherefore coloured the plant white in order to portray this as white is a colour which we found that through researchdepicts innocence. To colour the plant white we inverse selected the image so the plant would be selected and thenused the paint bucket tool to colour it white. INVERSE SELECTING THE IMAGE SO THE PLANT WOULD BE SELECTED AND PICTURE FROM THE INTERNET THEN USING THE PAINT BUCKET TOOL TO COLOUR IT WHITE
We then placed the plant on to the promotional poster behind the album name. When placing theplant we felt that the white font for the Album name blended in too much with the plant andtherefore decided to colour it black as black text would contrast well in front of the white plant. Alsowe coloured the white dots in the teddies eyes black using the brush tool as we felt the white dotscaused the product to look slightly unprofessional, furthermore we felt that having the eyes fullyblack would represent the tribulation and anguish the artist within our video experiences as black isa colour which represents both of these feelings. ONCE WE HAD REMOVED THE DOTS THE WHITE DOTS IN THE EYE
I and Sundas felt that having the plant white caused the attention to be drawn away from the teddy . Wetherefore changed it to light grey using the hue saturation tool in order to prevent this. Furthermore we addedthe release date as well as text stating “ featuring No.1 hit sensation”, we felt adding “ Featuring number onehit sensation” would allow the audience to be aware of the success of the artist which in turn could causepeople who didn’t listen to the songs to listen to them.
We then added the dark strokes effect to the background.We felt doing this helped us to construct the atmosphere wewanted to create better as it added shadows which portraythe tribulation and pain the artist experiences within thevideo. Here is what the cover looked like after adding theeffect…
We then added the artist’s name which has now become a FIRST WE REMOVED THE BACKGROUNDtrademark for the artist and our ancillary task as we have USING THE MAGIC WAND TOOLused it on the digipak as well as the promotional poster. Toget this font we went on to the site Dafont.com, afterselecting the font we wanted to use we print screened thepage and pasted the print screen on to PowerPoint. OnPowerPoint we cropped the font from the print screen andsaved it as an image so we could open it on to Photoshopand place it on to our cover. On Photoshop we firstlyremoved the background from the font using the magicwand tool, we also changed the colour of the font to white.Having done this we overlapped it on to the original poster. WE THEN CHANGED THE COLOUR OFFurthermore we added the actual CD cover as we felt it THE FONT TO WHITEwould attract the audience due to the intriguing image onthe front cover. Furthermore we felt doing this would makeit easier for people to identify our CD if they went out to buyit from stores as they would know what to look for.
Now we have added quotes from well-knowninstitutions as these will entice the audience andwork as a marketing strategy as people will believethese quotes. Furthermore we have wrote pre orderon iTunes as we felt this was an importantconvention considering the power of the internetand how common buying products online isnowadays. In order to cause the poster to look moregenuine we got the actual iTunes logo from theinternet which we opened on to Adobe Photoshopand removed the background from using the magicwand tool. Having done this we overlapped the logoon to the actual poster and added next to it when itwould be available on iTunes using a similar font andthe same colour as the iTunes. Also at this point werealised we had made a mistake by writing out nowon and instead changed it to available on as thismade more sense.
On other promotional posters we found thatcompany quotes usually have star ratings next to HERE IS THE IMAGE WE GOT FROM THE INTERNETthem, we therefore decided to incorporate this on to AND OPENED ON TO PHOTOSHOPour poster. We did this by getting a star of theinternet which we edited on Photoshop by colouringit black (as it was white) using the paint bucket tool.Once we had edited the star we overlapped it on tothe promotional poster, however we needed morethan one star and therefore duplicated the starseveral times and finally placed stars above thequotes. HERE ARE THE STARS WE PLACED ABOVE THE COMPANY QUOTES. WE THEN REMOVED THE BACKGROUND AND COLOURED THE STAR BLACK, NOW WE HAD A STAR WHICH WE COULD DUPLICATE.