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Kivapowerpoint2

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Kivapowerpoint2

  1. 1. Kiva, acting together to achieve a common goal peer to peer campaigning in action peer to peer campaigning in action peer to peer campaigning in action
  2. 2. Kiva Aim: Acquire new lenders Target Audience: Want to feel more connected to cause Can give $25 Social media savvy Issue: Target must learn about micro-finance Solution: Peer to peer marketing Friends are a trusted source of info Friends are a trusted source of info Friends are a trusted source of info Friends are a trusted source of info Friends are a trusted source of info Friends are a trusted source of info Friends are a trusted source of info Friends are a trusted source of info Friends are a trusted source of info Friends are a trusted source of info Friends are a trusted source of info Friends are a trusted source of info Friends are a trusted source of info Friends are a trusted source of info
  3. 3. Campaign Origins Lending Groups: -target audience like to talk in forms -naturally tell personal network
  4. 4. Familiar Call to Actions <ul><li>Communicating Collective Impact </li></ul>
  5. 5. Kiva ‘Branch Out’ Social Campaign <ul><ul><ul><ul><ul><li>What: 8,000 free US$ 25 micro-finance loans </li></ul></ul></ul></ul></ul><ul><ul><ul><li>How: Existing members invite friends </li></ul></ul></ul><ul><ul><ul><ul><li>Result: 8,000 new members in 26 hours </li></ul></ul></ul></ul><ul><li>“we communicated we them so they felt like part of the kiva team” </li></ul>
  6. 6. Promoting to Members
  7. 7. Members Campaign Page
  8. 8. Post Campaign <ul><li>Increasing loyality </li></ul>
  9. 9. Post Campaign <ul><li>“we communicated we them so they felt like part of the kiva team” </li></ul>
  10. 10. Post Campaign ‘continue sharing joys of micro-lending’ ‘ continue sharing joys of micro-lending’
  11. 11. Practical Application e.g. Marathon Create facebook event “running Dublin Marathon for Charity Name” Facebook Event Functionality - sharing comes naturally to this group of people. - messages can be sent to all your page fans work out your message - increase motivation

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