ADVERTISING The classic… The association of music to a message in g advertising facilitates brand awareness PLAY ME!
ATMOSPHERICS Classical music will increase the quality sensation of a wine cellar (Areni & Kim, 1993) or a tea house (North & Hargreaves, 1996)
A fast-tempo music will push the customer to leaveearlier. A slow music played at l li l i l d low volume will i l ill increasethe time and the moneyspends i id d inside(Roballey & Ali, 1985; Milliman, 1986)
Clients will eat faster and consume less with a loudvolume and fast tempo music (Roballey & Ali, 1985; Milliman, 1986)
In a point of sales customer adopts his walk speed sales,according to the tempo of the music (Smith & Curnow, 1966)
Abercrombie and FitchTM uses loud upbeat music with aheavy bass and eliminates gaps between tracks, creating ayouthful nightclub-like atmosphere in its teenfocusedclothing shops
JC P PenneyTM adjusts its music selection, playing more L ti dj t it i l ti l i Latin American music in stores with a high percentage of Hispanic customers Hi i t
PRODUCTSIn the 1970s, IBM launched asilent typewriter that wasrejected by users who felt j yuncomfortable with the newqquiet machine.Result? IBM added electronicsounds to replace the natural pnoise it had worked toeliminate
Harley-DavidsonTM has even tried toHarley Davidsonpatent its raucous roar
Rice KrispiesTM have the classic p“snap, crackle, pop,” but didyyou know the crunch of theKellogg’s cornflake wascarefully developed in sound y plabs?
ADVERTISEMENTA South Korean Dunkin’ Donuts ad campaign releasedcoffee aroma when a radio ad was played.The ad is hitting three senses – visual, auditory and olfactory– with the suggestion of coffee.