Twitter
Few quick thoughts from Marketing
communications perspective
Source: http://farm3.static.flickr.com/2473/3606182091_b82997f76c_o.jpg
By: @ZZ_ZIGURDS (@DOMINO BBDO) Tweetup02
http://zz.typepad.com Riga, September 24, 2009

Where we are?
http://zz.typepad.com/lv/2009/09/marketinga_tehniku_nakotne.html
Peak of Disillusionment Productivity
Launch inflated
expectations Enlightenment

1/100+
Centralized: One Idea adapted to Many channels
via @plnnrz
Not Viable

Source for “Social Systems”: David Armano, http://darmano.typepad.com

The value of
twitter
taken alone
= 0.00...

Broader
Twitter -
context
=0

Talk - Action = Shit

"The magic of social media
is not what happens in social media,
but
what happens outside of it,
because of it"
Paul Isakson

“It is not
what you say that matters,
it what you do”

All the marketing is about creating value:
doing something meaningful
for our customer (-s)
What’s the role of Twitter?

A.
The Ultimate Listening Device

tirgus placis?
http://www.flickr.com/photos/georgeaugustine/2116513291/

Real-Time simulation
of market

?
Just listening? Not enough!

?
Just Talking? Not enough!

+
Participating =
Listening + Talking + Listening + Sharing + Listening + Helping + Listening

2+1

B.
Customer Service Platform

C.
Collaboration Platform
helping customers work together
to solve the challenges or help each other

Best Buy: Twelpforce
http://www.youtube.com/watch?v=25zcavXj97I http://www.youtube.com/watch?v=IQw0ySkjbQc
Best Buy Twelpforce: nojaucot robežas starp klientu servisu un marketingu
http://zz.typepad.com/lv/2009/07/best-buy-twelpforce-twitter-marketing-client-service.html

Best Buy: Twelpforce
Twelpforce
A collective force of
Best Buy technology
pros offering tech
advice in Tweet form.
+
Involvement of
customers (brand
advocates!)

Of course they are getting it right!
They are there on Top Level! It is fun to follow for agency.
http://twitter.com/BestBuYCMO

D.
Developing personal brands
In so many businesses (Professional Services, Services etc.)
the value of brand is strongly influenced
by sum of personal brands of key employees and leaders

“It is not what you say
that matters,
it what you do”
If you Do,
Twitter is easy
and it has real value for your brand

My Blog:
http://zz.typepad.com