Intro in Account Planning for LADC Ad School

3,500 views

Published on

Introduction in Account Planning, its role in ad agencies, including the basics of DOMINO approach to narrowing client brief, preparing creative brief and organizing creative briefing.
Prepared for Latvian Art Directors Club Ad School. In Latvian.

Published in: Business, Technology
1 Comment
14 Likes
Statistics
Notes
No Downloads
Views
Total views
3,500
On SlideShare
0
From Embeds
0
Number of Embeds
110
Actions
Shares
0
Downloads
0
Comments
1
Likes
14
Embeds 0
No embeds

No notes for slide

Intro in Account Planning for LADC Ad School

  1. 1. LADC reklāmas skola Stratē iskā plānošana: īss ievads (Account Planning: short intro) Zigurds Za is DOMINO BBDO Stratē iskās plānošanas direktors 2008. gada 15. aprīlis
  2. 2. Reklāmas a entūra Radošā noda a Klientu Stratē iskā serviss plānošana Zigurds Za is, zigurds@domino.lv LADC reklāmas skola

×