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Account Planning in Digital Age

by Communciation Strategist. Brand Planner, Digital and Analogue. at ZZ on May 03, 2010

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15 of 5 previous next Post a comment

  • LauraCiocia Laura Ciocia, Senior Social Marketing Strategist at Self wow Carlos Rubi! With such strong feelings about Mr. Zaki's deck and account planning in general, it's a bit ironic (but not surprising) that you have contributed ZERO slideshares illustrating your own POV. Classy. 10 months ago
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  • ranjuar ranjuar very useful.... thx 12 months ago
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  • soloff Barry Soloff, Adjunct Professor, Marketing Consultant at Baruch College very insightful and helpful for undergraduates to understand and demystify...As a professor, it works... 1 year ago
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  • CarlosRubi Carlos Rubi Slide 12, proper English would be: 'What do Account Planners do?' OR 'What does the Account Planner do?' At any rate, that was the least of the problems. This presenation could have had more clarity and purpose. For example, Slide 17 is tilted Get-To-By, but you have Who after Get in the description. Moreover, it's good to know that a good Account Planner is an Advertising Man, but why does he/she have to be a Convergent Planner too. It's time we stop romanticizing account planning as something magical because we just end up looking like a bunch of fools who want to show off how smart we are. 1 year ago
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  • invisibleinkdigital Tom Eldridge, Digital Strategist at Entertainment Industry Pithy overview of account planning...not sure about the digital insurgent job title at the end though 2 years ago
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Account Planning in Digital Age Account Planning in Digital Age Presentation Transcript