0
Field of Dreams: Strategies to
Enhance Your Website & Be Seen
Content Strategy

If You Build It, They Will Not Come
About Us: Jackie Jimenez and Karla Campos

Founder - The Innovative
Consultant / Innovate WP
●
●
●
●
●

Innovate WP: WordP...
Karla and Jackie
Tweet Us
Giveaway!
#WCORL

@InnovateWP

@SocialMediaSass
Innovate WP:
Marketing with WordPress

InnovateWP.com
Webinar Series
#WCORL

@InnovateWP

@SocialMediaSass
Agenda
● Learn About:
○
○
○
○

Content Strategy
Tools and Plugins
Image Optimizers
Manage Your Site
Remember 3 Things:

● Friends Don’t Let Friends Use GoDaddy!
● Content May be King, But Comments Are Queen
● Backup Your S...
The Power of WordPress
You Should Have Blogged Already!

Source: WordPress.com
CONTENT STRATEGY
Content Strategy
Combining Search, Social and A Little Bit of Innovative Sass.

1
Focus on Your Target
Market
● Well-Defin...
Blog Content
Posts that build trust
●
●
●
●
●
●

Instructional posts
Product & Service Reviews
Company Updates
Newsworthy ...
Instructional Posts, Industry Topics, Showing
Expertise Sample Post
Product and Service Reviews
Eyetracking visualizations show that users
often read web pages in an F- shaped Pattern
Web users spend 69% of their time viewing the
left side of the page and 30% viewing the right.
Inverted Pyramid Writing

webwisewording.com
Hotspots User Tracker
TOOLS & PLUGINS
WordPress SEO by Yoast
WordPress SEO by Yoast
Shareaholic
Twitter Feed
IFTTT
IMAGE OPTIMIZERS
WP Smush.it
Ewww
MANAGE YOUR SITE
ManageWP

●
●
●
●

SEO Analysis
Keyword Rankings
Google Analytics
Migrations
Editorial Calendar
POSITION THEY WILL COME
THEN
Developing an Integrated Marketing Strategy Online
1

2

3

POSITION THEY WILL COME
THEN
Comment Plugins
○
○
○
○

Disqus
CommentLuv
Intense Debate
LiveFyre
You Got Questions? We Got Answers.
Contact Us

Jackie Jimenez
@InnovateWP
@JackieJ04
InnovateWP.com
InnovateJackie.com

Karla Campos
@SocialMediaSass
@RealWo...
Thank you,
WordCamp Orlando Attendees

#WCORL

@InnovateWP

@SocialMediaSass
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Strategies and Tools to Make Your Content Visible WordCamp Orlando

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In this presentation you will find links to plugins and information that will help your content get views.

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Transcript of "Strategies and Tools to Make Your Content Visible WordCamp Orlando "

  1. 1. Field of Dreams: Strategies to Enhance Your Website & Be Seen
  2. 2. Content Strategy If You Build It, They Will Not Come
  3. 3. About Us: Jackie Jimenez and Karla Campos Founder - The Innovative Consultant / Innovate WP ● ● ● ● ● Innovate WP: WordPress Training Program - LiveNinja Partner #WPMIA Co-Organizer WordCamp Miami & Orlando Speaker Provides Integrated Marketing Services Clients - 3iWave Smartwatch, WallJunkie Social Media Advertising Founder- Social Media Sass / The Real Women of Social Media ● ● ● ● ● CEO of Social Media Sass, we make your social media rock. CEO - The Real Women of Social Media Winner Small Business Influencer Awards Soon to be published author of The Chronicles of a Social Media Addict. Speaker NicheParent, Social Media Day, WebCongress
  4. 4. Karla and Jackie Tweet Us Giveaway! #WCORL @InnovateWP @SocialMediaSass
  5. 5. Innovate WP: Marketing with WordPress InnovateWP.com Webinar Series #WCORL @InnovateWP @SocialMediaSass
  6. 6. Agenda ● Learn About: ○ ○ ○ ○ Content Strategy Tools and Plugins Image Optimizers Manage Your Site
  7. 7. Remember 3 Things: ● Friends Don’t Let Friends Use GoDaddy! ● Content May be King, But Comments Are Queen ● Backup Your Site Before It Kicks You
  8. 8. The Power of WordPress
  9. 9. You Should Have Blogged Already! Source: WordPress.com
  10. 10. CONTENT STRATEGY
  11. 11. Content Strategy Combining Search, Social and A Little Bit of Innovative Sass. 1 Focus on Your Target Market ● Well-Defined Targets ● Understand the audience ● Solve their problems and concerns 2 Start Creating ● ● ● ● ● Brainstorm on what type of content you’d like to produce. Is it video? Photo & design? Blog posts? Facebook/Twitter 3 Measuring & Improve ● ● ● How is your content performing? Use what works Understand behavior of users online
  12. 12. Blog Content Posts that build trust ● ● ● ● ● ● Instructional posts Product & Service Reviews Company Updates Newsworthy Items Industry Topics Showing your Expertise
  13. 13. Instructional Posts, Industry Topics, Showing Expertise Sample Post
  14. 14. Product and Service Reviews
  15. 15. Eyetracking visualizations show that users often read web pages in an F- shaped Pattern
  16. 16. Web users spend 69% of their time viewing the left side of the page and 30% viewing the right.
  17. 17. Inverted Pyramid Writing webwisewording.com
  18. 18. Hotspots User Tracker
  19. 19. TOOLS & PLUGINS
  20. 20. WordPress SEO by Yoast
  21. 21. WordPress SEO by Yoast
  22. 22. Shareaholic
  23. 23. Twitter Feed
  24. 24. IFTTT
  25. 25. IMAGE OPTIMIZERS
  26. 26. WP Smush.it
  27. 27. Ewww
  28. 28. MANAGE YOUR SITE
  29. 29. ManageWP ● ● ● ● SEO Analysis Keyword Rankings Google Analytics Migrations
  30. 30. Editorial Calendar
  31. 31. POSITION THEY WILL COME THEN
  32. 32. Developing an Integrated Marketing Strategy Online 1 2 3 POSITION THEY WILL COME THEN
  33. 33. Comment Plugins ○ ○ ○ ○ Disqus CommentLuv Intense Debate LiveFyre
  34. 34. You Got Questions? We Got Answers.
  35. 35. Contact Us Jackie Jimenez @InnovateWP @JackieJ04 InnovateWP.com InnovateJackie.com Karla Campos @SocialMediaSass @RealWomenSocial SocialMediaSass.com TheRealWomenofSocialMedia.com
  36. 36. Thank you, WordCamp Orlando Attendees #WCORL @InnovateWP @SocialMediaSass
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