Strategies and Tools to Make Your Cotent Visible Word camp orlando 2013
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Strategies and Tools to Make Your Cotent Visible Word camp orlando 2013

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  • Fantastic job, Karla Campos. Whoever presented with you did well, too.
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Strategies and Tools to Make Your Cotent Visible Word camp orlando 2013  Strategies and Tools to Make Your Cotent Visible Word camp orlando 2013 Presentation Transcript

  • Field of Dreams: Strategies to Enhance Your Website & Be Seen
  • Content Strategy If You Build It, They Will Not Come
  • About Us: Jackie Jimenez and Karla Campos Founder - The Innovative Consultant / Innovate WP ● ● ● ● ● Innovate WP: WordPress Training Program - LiveNinja Partner #WPMIA Co-Organizer WordCamp Miami & Orlando Speaker Provides Integrated Marketing Services Clients - 3iWave Smartwatch, WallJunkie Social Media Advertising Founder- Social Media Sass / The Real Women of Social Media ● ● ● ● ● CEO of Social Media Sass, we make your social media rock. CEO - The Real Women of Social Media Winner Small Business Influencer Awards Soon to be published author of The Chronicles of a Social Media Addict. Speaker NicheParent, Social Media Day, WebCongress
  • Karla and Jackie Tweet Us Giveaway! #WCORL @InnovateWP @SocialMediaSass
  • Innovate WP: Marketing with WordPress InnovateWP.com Webinar Series #WCORL @InnovateWP @SocialMediaSass
  • Agenda ● Learn About: ○ ○ ○ ○ Content Strategy Tools and Plugins Image Optimizers Manage Your Site
  • Remember 3 Things: ● Friends Don’t Let Friends Use GoDaddy! ● Content May be King, But Comments Are Queen ● Backup Your Site Before It Kicks You
  • The Power of WordPress
  • You Should Have Blogged Already! Source: WordPress.com
  • CONTENT STRATEGY
  • Content Strategy Combining Search, Social and A Little Bit of Innovative Sass. 1 Focus on Your Target Market ● Well-Defined Targets ● Understand the audience ● Solve their problems and concerns 2 Start Creating ● ● ● ● ● Brainstorm on what type of content you’d like to produce. Is it video? Photo & design? Blog posts? Facebook/Twitter 3 Measuring & Improve ● ● ● How is your content performing? Use what works Understand behavior of users online
  • Blog Content Posts that build trust ● ● ● ● ● ● Instructional posts Product & Service Reviews Company Updates Newsworthy Items Industry Topics Showing your Expertise
  • Instructional Posts, Industry Topics, Showing Expertise Sample Post
  • Product and Service Reviews
  • Eyetracking visualizations show that users often read web pages in an F- shaped Pattern
  • Web users spend 69% of their time viewing the left side of the page and 30% viewing the right.
  • Inverted Pyramid Writing webwisewording.com
  • Hotspots User Tracker
  • TOOLS & PLUGINS
  • WordPress SEO by Yoast
  • WordPress SEO by Yoast
  • Shareaholic
  • Twitter Feed
  • IFTTT
  • IMAGE OPTIMIZERS
  • WP Smush.it
  • Ewww
  • MANAGE YOUR SITE
  • ManageWP ● ● ● ● SEO Analysis Keyword Rankings Google Analytics Migrations
  • Editorial Calendar
  • POSITION THEY WILL COME THEN
  • Developing an Integrated Marketing Strategy Online 1 2 3 POSITION THEY WILL COME THEN
  • Comment Plugins ○ ○ ○ ○ Disqus CommentLuv Intense Debate LiveFyre
  • You Got Questions? We Got Answers.
  • Contact Us Jackie Jimenez @InnovateWP @JackieJ04 InnovateWP.com InnovateJackie.com Karla Campos @SocialMediaSass @RealWomenSocial SocialMediaSass.com TheRealWomenofSocialMedia.com
  • Thank you, WordCamp Orlando Attendees #WCORL @InnovateWP @SocialMediaSass