New trends in Enterprise Social Networks


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Presentation in Social Business Forum Milan 2012 about success stories of the use of Enterprise Social Networks in companies that evolve towards business 2.0, towards social business

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  • Inspirit Labs is a technology company incubator. Currently it has 9 companies, including Etailers (e-commerce), Spamina (anti-spam), Sys&Apps (mobile applications)... and Zyncro (of course, the best! ;-)
  • The people behind Zyncro are Dídac Lee and Lluís Font? Two crazy entrepreneurs who saw the potential in the idea of Zyncro Dídac, the visionary, and Lluís, the go-getter. Together they formed a golden couple. And obviously... without my ideas and marketing strategy, the whole idea would not be possible... With my ideas, emerging and contributing.. ?? (no queda claro el sentido)
  • Yes, as a collaborative work environment, as an easy and effective communication system, as a space for exchanging information
  • Most of us use Social Networks privately, to exchange information, to communicate with our far-flung friends, our family... It is scientifically proven that collective contributions provide greater value and results than individual, isolated contributions. I'm sure we've all discussed how a project is going over coffee
  • Documents that we will present to the mayor’s office:
  • The company with a 2.0 digital strategy. It is an extremely innovative company in terms of sales methods (outwards) and internal management, with their CIO (who also writes for our blog on new corporate technology trends) as a promoter of this type of innovation in companies. OMEGA PHARMA Shop online Omega Pharm is even closer to you. Join our world in a single click. The Pharmacist’s corner User / Password
  • Classic technology company like Microsoft. It has managed to “marry" the most traditional business technology with the 2.0 style
  • International company
  • Case study explained at ComunícaME 2011 in Barcelona. Carlos García de la Vega decided to sign up for Zyncro after the following process: -Carlos is an AON employee who has been with them for more than 20 years. - He is familiar with all areas (he has worked in them) and for that reason, he was put in charge of management due to his knowlege -Carlos started to look at the different options on the market and he realized that what he needed was an Enterprise Social Network. He decided on Zyncro because he saw that it responded to their requirements, to the personalized customer service and its ability to adapt to everything they required
  • Quadis uses Zyncro as a training system for its sales force. It establishes what are the best training strategies and apply them through Zyncro. Later it can follow up on training. Zyncro can be used as a social learning platform in many departments, but in this case, it is used with a clear objective: to sell more
  • Presentation at ComunícaME 2012 in Barcelona. Josep Guasch is one of our best champions and evangelizers Quadis – Knowledge Management Who are Quadis? Leaders in car sales and repair in Spain It represents 25 brands through 47 dealerships in Catalonia and the Community of Valencia 236 points of sale 47 dealerships 450,000 m2 (square metres) 2,500 employees 18,636 cars sold in 2011
  • Event #despegamos #lift-off (lift off – como un misil)
  • This is how Cetelem presented its community
  • They want to transmit internally their values of trust, reliability, integrity and humanity, and now they want to boost these values through Zyncro.
  • New trends in Enterprise Social Networks

    1. 1. 1 New Trends inNew Trends in Enterprise SocialEnterprise Social Networking:Networking: Case Studies of RealCase Studies of Real Social CompaniesSocial Companies @Zyncro [English] @pfcarrelo Patricia Fernández Carrelo CHIEF MARKETING OFFICER Social Business Forum Marriott Hotel, June 4 & 5, 2012, Milan
    2. 2. 2 LUCIUS ANNAEUS SENECA Molte cose, non perché sono difficili non osiamo [farle], ma perché non osiamo [farle] sono difficili.
    3. 3. 3 The Company
    4. 4. 4 The StoryThe Story Founded & bootstraped in 2009 by Dídac Lee, with seed capital from Inspirit Labs Officially launched in June 1, 2010 – Luis Font invested & joined as CEO in October 2010 2012: 110,000 users, 500 corporate clients, 60 partners worldwide, 9 languages, 8 new releases, 20 ZyncroApps From file sharing + microblogging to Enterprise Social Software From Barcelona… to the world
    5. 5. 5 Oct-Nov: Mexico, France From Barcelona… to the worldFrom Barcelona… to the world April: Japan June: Brazil Jan-Mar : Benelux, Germany Abr-May: Italy, China, Canada Other: LATAM, APAC TODAY: Barcelona / Tandil, Argentina / Silicon Valley / Tokyo / Sao Paulo / Mexico DF / Paris Jan-Apr: UK & Scandinavia
    6. 6. 6 +EXECUTION Co-FoundersCo-Founders DIDAC LEE FOUNDER+PRESIDENT Since the inception of his first enterprise in 1995, Intercomgi, Dídac has been working non-stop, innovating and tackling new business opportunities in the new technologies sector. Dídac is also member of the Board of Directors of FC Barcelona. Thanks to his leadership in the Technology Area, the club is ranked #1 in Facebook followers worldwide. He holds a degree in Management from IESE Business School. LLUÍS FONT CEO+FOUNDER Serial entrepreneur with great international consulting background. After ten years as a management and technology senior consultant in PwC in various countries, Lluís was appointed CEO of the consultancy firm Internet AGM in 1999. In 2002, after first VC investment in NTRglobal as CEO, the company growth went from zero to €25M in five years and expanded to 14 countries. Dídac & Lluís between them accumulate more than 15 technology companies, with presence in 40 countries and more than 30,000 customers in just 10 years. INNOVATION
    7. 7. 7 Enterprise… Social Networks?Enterprise… Social Networks?
    8. 8. 8 Enterprise… Social Networks?Enterprise… Social Networks? Social Networks are already part of our personal lives Much more is achieved with the contributions of many (The Wisdom of Crowds) Companies are made up of people, in community The community within companies has always existed... around the water- cooler
    9. 9. 9 Zyncro, Your Enterprise Social NetworkZyncro, Your Enterprise Social Network Zyncro is an Enterprise Social Network that lets companies and organizations get their employees, customers, suppliers and partners to: sharecollaborate cooperate communicate meet connect
    10. 10. 10
    11. 11. 11 The business benefits...The business benefits... Email use reduced More collaboration and information Increased productivity Boosted corporate culture Better knowledge management Greater feeling of belonging New remuneration models More motivation
    12. 12. 12 Who can use it?Who can use it? Freelancers Large corporations All types of SMEs • companies • agencies • private entities • public institutions • political parties • NGOs • etc. 12 “Any professional collective can use it as an environment to share information, documents and as a corporate space to increase productivity.”
    13. 13. 13 10 Customers Success Stories
    14. 14. 14 1. Izquierda Unida Ciempozuelos1. Izquierda Unida Ciempozuelos +8 users • Document management and internal communication channel • Shared structure for proposals, reports, data… and ideas • Promotes the brand • Extends the organization’s style to knowledge management Innovative, modern and transparent political party USE & BENEFITS
    15. 15. 15 1. Izquierda Unida Ciempozuelos1. Izquierda Unida Ciempozuelos From internal Social Network … to external Social Network…
    16. 16. 16 2. SWANY2. SWANY +15 users • Processing and exchange of large 3D design files (AutoCAD format) • Intranet also for external partners Product design & 3D modeling • Intuitive and easy to use system • Storage and sharing of know-how USE & BENEFITS
    17. 17. 17 2. SWANY2. SWANY
    18. 18. 18 2. SWANY2. SWANY
    19. 19. 19 3. Omega Pharma3. Omega Pharma +30 users • Complement to its external online strategy • Communication and innovation channel • Shared, accessible documentation 360° digital innovation: The case of the pharmaceutical industry • Completely digital environment • 360° social methodology USE & BENEFITS
    21. 21. 21 4. Pasiona4. Pasiona + users • Communion: Microsoft & 2.0 world • Knowledge sharing • Discussion forums and knowledge exchange Experts in software development. Specialists in Microsoft technology... and now 2.0 • Link to shared RSS • Shared, accessible documentation • Up-to-date personal data USE & BENEFITS +60 users
    22. 22. 22 4. Pasiona (community)4. Pasiona (community)
    23. 23. 23 4. Pasiona (work groups)4. Pasiona (work groups)
    24. 24. 24 5. AON5. AON + users • Internal communication channel • Shared, accessible documentation • Custom designed and usability Leading (and traditional) provider in risk management services, insurance and reinsurance brokerage, and human capital consulting. • Instant knowledge exchange • Improvement in sending of information to external parties • Up-to-date personal data USE & BENEFITS +100 users
    25. 25. 25 5-AON5-AON Carlos García de la Vega AON COMMUNITY MANAGER Chosen model? •Social network Choice? • Options?
    26. 26. 26 6. Quadis6. Quadis +350 users • Knowledge management system • Knowledge exchange among sales force members • Social learning system Leader in car sales and repair in Spain. Leader also in sales innovation processes • Pre & post training follow-up • Forums for debate • Personalized and segmented training USE & BENEFITS
    27. 27. 27 6. Quadis6. Quadis Josep Guasch SERVICES DIVISION AND F&Y DIRECTOR AT QUADIS
    28. 28. 28 7. Fiesta Hotel Group7. Fiesta Hotel Group +650 users • Internal communication channel • 80% reduction in email use • Shared, accessible documentation *** HOTEL GROUP IN EUROPE AND AMERICA • Relationship between departments • Improvement in sending of information to external parties • Up-to-date personal data USE & BENEFITS
    29. 29. 29 7. Fiesta Hotel Group7. Fiesta Hotel Group everyone contributes everyone receives everyone collaborates everyone participates everyone is involved Social Hotel Community From the head of housekeeping to director... From the Mediterranean to the Pacific...
    30. 30. 30 7. Fiesta Hotel Group7. Fiesta Hotel Group HotelsHotels
    31. 31. 31 8. Cetelem (BNP Paribas)8. Cetelem (BNP Paribas) +1300 users • Corporate communication • “Internal Twitter” for events • Groups for exchanging opinions Expert bank in personal credits, online credits and card management, belonging to the BNP Paribas group, which has been operating in Spain since 1988. • Relationship between departments and cities • Greater self-knowledge • Promotes the corporate culture USE & BENEFITS
    32. 32. 32
    33. 33. 33 8. Cetelem (BNP Paribas)8. Cetelem (BNP Paribas) Sonia Ruiz CORPORATE COMMUNICATION CETELEM
    34. 34. 34 8. Cetelem (BNP Paribas)8. Cetelem (BNP Paribas)
    35. 35. 35 9. Seguros Monterrey New York Life9. Seguros Monterrey New York Life • Central space for remote agents • Structured and organized handling of large volumes of documents and information Seguros Monterrey: A leading company in the insurance sector in Mexico, committed to the people of Mexico for more than 70 years New York Life: More than 160 years at an international level. • Extends values: trust, reliability, integrity and humanity • Promotes the corporate culture USE & BENEFITS +1500 users
    36. 36. 36 9. Seguros Monterrey New York Life9. Seguros Monterrey New York Life Major corporation, major values and major need forMajor corporation, major values and major need for managementmanagement
    37. 37. 37
    38. 38. 38 twitter: @zyncro_estwitter: @zyncro_es http://blog.zyncro.com