Zylstrategy Presentation Wifi@Rail (Bwcs, London, Jun08)

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Presentation focuses upon reasons why rail operators will become the next mobile operators, for both internal (enterprise) purposes as well as commercial (passenger) purposes.

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Zylstrategy Presentation Wifi@Rail (Bwcs, London, Jun08)

  1. 1. Mobility Transformation@Rail Pieter K. Zylstra – Global Mobility@Rail Expert London, June 11th – 12th, 2008 Zylstrategy BV - Mobility@Rail Strategy Consultancy
  2. 2. Today’s Presentation 11 Why Mobility? Key Take-Aways 22 Quick Bio / Background 3 Observations & Challenges3 Observations & Challenges 44 Lessons Learned 55 How to Make Mobility@Rail a Reality? Our “4-Step Approach”
  3. 3. Why Mobility Transformation@Rail?
  4. 4. Owner/Founder Zylstrategy Ltd., providing independent strategy mobility consultancy to public transport companies worldwide. Offices in Europe & AsiaPac. Ex-Telco Mobile Internet Strategy Consultant Ex-Capgemini Global Mobility Leader Europe & AsiaPac. Recognized global thought leader on mobility transformation@rail. Quick Bio: Pieter Zylstra
  5. 5. Zylstrategy Ltd. has –directly or indirectly– been supporting mobility projects for a number of public transport operators in Europe, AsiaPac & Australia. We work mostly at CXO-level. Our support-activities include corporate strategy & business case (workshops & projects), procurement & sourcing, wireless technology & ICT architecture review / recommendations as well as project/program/ interim-management. Experience Mobility@Rail Projects
  6. 6. BUSINESS DRIVERS: Mobility@Rail
  7. 7. IMPACT PUBLIC TRANSPORT: Passengers want to be connected “anywhere, anytime” •• connecting trainsconnecting trains •• “surf & ride”“surf & ride” •• intelligent busesintelligent buses •• infotainment / TVinfotainment / TV •• commercialscommercials •• remote diagnosisremote diagnosis •• mm--ticketingticketing •• intelligent camerasintelligent cameras•• intelligent camerasintelligent cameras •• voicevoice--overover--WiFiWiFi
  8. 8. •• wireless security cameraswireless security cameras •• “hotspots”: internet access“hotspots”: internet access •• portal servicesportal services •• retail servicesretail services •• MVNOMVNO •• voicevoice--overover--WiFiWiFi •• “workspots”“workspots” •• synchronization of datasynchronization of data IMPACT PUBLIC TRANSPORT: Wireless Stations become “workspots” •• synchronization of datasynchronization of data •• pushing new applicationspushing new applications
  9. 9. IMPACT PUBLIC TRANSPORT: Improve operations in real-time •• workflow optimizationworkflow optimization •• repair & maintenancerepair & maintenance efficienciesefficiencies •• escalation controlescalation control •• remote monitoringremote monitoring •• ‘real‘real--time’ accesstime’ access to backto back--officeoffice •• voicevoice--overover--WiFiWiFi
  10. 10. IMPACT PUBLIC TRANSPORT: Optimize Supply Chain: Coal-Train-Port ••Wireless tags onWireless tags on containers forcontainers for supplysupply--chainchain optimizationoptimization •• wirelesswireless cameras oncameras on switching yardsswitching yards •• digital / virtualdigital / virtual signallingsignalling
  11. 11. IMPACT PUBLIC TRANSPORT: Improve security & communications •• Visual informationVisual information about crossingsabout crossings and stationsand stations •• automated controlautomated control & workflow& workflow •• virtual / digitalvirtual / digital signallingsignalling
  12. 12. MOBILITY@RAIL: Observations & Challenges ICT • wireless vs cellular: variable costs? • proprietary vs open standards (IP) • mobility service platforms (SONA) • vendors vs partners • agnostic + promiscious = “ubiqutous mobility” MOBILITY@RAIL: CUSTOMER (B2C, B2E, M2M, B2B) RAIL- MARKET • compliancy: terrorism, regulator (KPI), security/safety • competition: privatization, low-cost airlines, traffic jams • costs: operational expenses, unions, new revenues • mindset rail: civil servants + monopoly = fear of change • information & connectivity needs: “anywhere, anytime” • open for new services: personal & ease-of-use • Employees: 24/7, real-time, context • N-Generation: mobility = lifestyle MOBILITY@RAIL: 30:3:1/3
  13. 13. “Battle of the Standards” UMTS iMode 2.5G EDGE HSDPA HSCSD 1xEV-DO FOMA TETRA GSM-R 3GPP LTE (4G)NFC HSUPA CDMA GSM iBurst W-CDMA IMT-2000 NextG Both WiFi (802.11) and WiMaX (802.16d)Both WiFi (802.11) and WiMaX (802.16d) areare standardizedstandardized wireless technologies,wireless technologies, which are availablewhich are available worldwideworldwide,, offer increasinglyoffer increasingly highhigh bandwidthbandwidth (currently above 10Mpbs),(currently above 10Mpbs), provideprovide securitysecurity & encryption& encryption and are available inand are available in unlicensedunlicensed frequencies.frequencies.
  14. 14. LESSONS LEARNED: Starting Point for Analysis: Value Chain Venue Net Co Serv Co Sales Co Users Rail-operator control over value chain employees passengers @trains @stations Q: what users to mobilize? Co Co Co machines other @tracks @operations Q: what venues to mobilize?
  15. 15. CONTROLOVER VALUECHAIN H OPTION A: “ROAMING AGGREGATOR” OPTION C: “VENDOR- SOLUTION” Different strategic business models exist... with one common conclusion “MULTI-SERVICE, WILLINGNESS TO INVEST CONTROLOVER VALUECHAIN L L H OPTION A: “ROLLING STOCK MANUFACTURER” xxOPTION B: “SINGLE-OPERATOR” (TELCO) xx “MULTI-SERVICE, MULTI-OPERATOR”
  16. 16. “Multi-Service, Multi-Operator” shared infra & platform: • focus upon enterprise• focus upon enterprise mobility cost-savings • launch new passenger information services
  17. 17. How to Make this a Reality? Our “4-Step Approach”
  18. 18. “Completeness of vision, ability to execute”
  19. 19. Mobility@Rail: “So What’s Ahead?”WILLINGNESS TOINVEST H 2005-2015: FOCUS NETCO “WIMAX-R” AFTER 2015: LAUNCH “RAIL MVNO” CONTROL OVER VALUE CHAIN WILLINGNESS TOINVEST H L L “WIMAX-R” & AIPN 2005-2015: FOCUS SERVCO: “SOA & CONTEXT- AWARE APPS”2000-2005: “QUICK & DIRTY: WIFI@RAIL”
  20. 20. Thank you for your attention. Don’t hesitate to contact me for more information: Pieter K. Zylstra Founder/Director ZYLSTRATEGY – MOBILITY@RAIL CONSULTANTS Mobile: +62 81337735008 Email: pieter.zylstra@gmail.com

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