Mobility Transformation@Rail
Pieter K. Zylstra – Global Mobility@Rail Expert




Sydney, June 4th – 5th, 2008

Supported b...
Today’s Presentation

 1   Why Mobility? Key Take-Aways

 2   Quick Bio / Background

 3   Problems in Public Transport

 ...
Why Mobility Transformation@Rail?
Today’s Presentation

 1   Why Mobility? Key Take-Aways

 2   Quick Bio / Background

 3   Problems in Public Transport

 ...
Quick Bio: Pieter Zylstra
Owner/Founder Zylstrategy Ltd., providing independent strategy
mobility consultancy to public tr...
Experience Mobility@Rail Projects
Zylstrategy Ltd. has –directly or indirectly– been supporting mobility
projects with a n...
Today’s Presentation

 1   Why Mobility? Key Take-Aways

 2   Quick Bio / Background

 3   Problems in Public (Rail) Trans...
Terrorism…
Human error or obsolete systems?
Traffic jams…
Or “cattle class”… ?
Who’s the customer?
Today’s Presentation

 1   Why Mobility? Key Take-Aways

 2   Quick Bio / Background

 3   Problems in Public (Rail) Trans...
BUSINESS DRIVERS:

Mobility@Rail
The battle of the standards…

 W-CDMA                                     EDGE   IMT-
                                    ...
IMPACT PUBLIC TRANSPORT:

Passengers want to be connected
“anywhere, anytime”

                            • connecting tr...
IMPACT PUBLIC TRANSPORT:

 Wireless Stations become “workspots”
• wireless security cameras
• “hotspots”: internet access
...
IMPACT PUBLIC TRANSPORT:

Improve operations in real-time




                              • workflow optimization
      ...
IMPACT PUBLIC TRANSPORT:

Optimize Supply Chain: Coal-Train-Port




•Wireless tags on
containers for
supply-
supply-chain...
IMPACT PUBLIC TRANSPORT:

Improve security & communications




                            Visual information
           ...
INDUSTRY VISION:

“Multi-operator, Multi-Service”




                         shared infra
                          & pl...
Today’s Presentation

 1   Why Mobility? Key Take-Aways

 2   Quick Bio / Background

 3   Problems in Public (Rail) Trans...
Mobile@NS: “Multi-Service, Multi-Operator”

Security Workspot
- Access to video-cameras
- Silent alert & positioning
- Voi...
Smart Connection Deployment – 2007-2009


                                                        ... and Elsewhere

     ...
Today’s Presentation

 1   Why Mobility? Key Take-Aways

 2   Quick Bio / Background

 3   Problems in Public (Rail) Trans...
Vision

                           Australian rail operators
                           have an immediate need
  How can  ...
Today’s Presentation

 1   Why Mobility? Key Take-Aways

 2   Quick Bio / Background

 3   Problems in Public (Rail) Trans...
How to Make this a Reality? 4-Step Approach
    1-3 Days                  3-6 Months              6-12 Months             ...
Thank you for your attention.




Don’t hesitate to contact me for more information:

Pieter K. Zylstra
ZYLSTRATEGY

Mobil...
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Zylstrategy Presentation Rail Infrastructure Australia (Jun08)

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Zylstrategy Presentation Rail Infrastructure Australia (Jun08)

  1. 1. Mobility Transformation@Rail Pieter K. Zylstra – Global Mobility@Rail Expert Sydney, June 4th – 5th, 2008 Supported by:
  2. 2. Today’s Presentation 1 Why Mobility? Key Take-Aways 2 Quick Bio / Background 3 Problems in Public Transport 4 Solution: “Mobility Transformation” 5 Sharing Best Practices: case of Dutch Rail 6 A Vision for Australian Rail 7 How to Make this a Reality? “4-Step Approach”
  3. 3. Why Mobility Transformation@Rail?
  4. 4. Today’s Presentation 1 Why Mobility? Key Take-Aways 2 Quick Bio / Background 3 Problems in Public Transport 4 Solution: “Mobility Transformation” 5 Sharing Best Practices: case of Dutch Rail 6 A Vision for Australian Rail 7 How to Make this a Reality? “4-Step Approach”
  5. 5. Quick Bio: Pieter Zylstra Owner/Founder Zylstrategy Ltd., providing independent strategy mobility consultancy to public transport companies worldwide. Offices in Europe & AsiaPac. Ex-Telco Mobile Internet Strategy Consultant Ex-Capgemini Global Mobility Leader Europe & AsiaPac. Recognized global thought leader on mobility transformation@rail.
  6. 6. Experience Mobility@Rail Projects Zylstrategy Ltd. has –directly or indirectly– been supporting mobility projects with a number of public transport operators in Europe & Australia. We work mostly for CXO-level, and our support-activities include corporate strategy & business case, technology review / recommendations & ICT architecture as well as project/program/ interim-management.
  7. 7. Today’s Presentation 1 Why Mobility? Key Take-Aways 2 Quick Bio / Background 3 Problems in Public (Rail) Transport 4 Solution: “Mobility Transformation” 5 Sharing Best Practices: case of Dutch Rail 6 A Vision for Australian Rail 7 How to Make this a Reality? “4-Step Approach”
  8. 8. Terrorism…
  9. 9. Human error or obsolete systems?
  10. 10. Traffic jams…
  11. 11. Or “cattle class”… ?
  12. 12. Who’s the customer?
  13. 13. Today’s Presentation 1 Why Mobility? Key Take-Aways 2 Quick Bio / Background 3 Problems in Public (Rail) Transport 4 Solution: “Mobility Transformation” 5 Sharing Best Practices: case of Dutch Rail 6 A Vision for Australian Rail 7 How to Make this a Reality? “4-Step Approach”
  14. 14. BUSINESS DRIVERS: Mobility@Rail
  15. 15. The battle of the standards… W-CDMA EDGE IMT- IMT-2000 UMTS GSM- GSM-R FOMA TETRA 2.5G iMode HSCSD iBurst CDMA 1xEV- 1xEV-DO NextG GSM 3G HSDPA
  16. 16. IMPACT PUBLIC TRANSPORT: Passengers want to be connected “anywhere, anytime” • connecting trains • “surf & ride” • intelligent buses • infotainment / TV • commercials • remote diagnosis • m-ticketing • intelligent cameras • voice-over-WiFi voice-over-
  17. 17. IMPACT PUBLIC TRANSPORT: Wireless Stations become “workspots” • wireless security cameras • “hotspots”: internet access • portal services • retail services • MVNO • voice-over-WiFi voice-over- • “workspots” • synchronization of data • pushing new applications
  18. 18. IMPACT PUBLIC TRANSPORT: Improve operations in real-time • workflow optimization • repair & maintenance efficiencies • escalation control • remote monitoring • ‘real-time’ access ‘real- to back-office back- • voice-over-WiFi voice-over-
  19. 19. IMPACT PUBLIC TRANSPORT: Optimize Supply Chain: Coal-Train-Port •Wireless tags on containers for supply- supply-chain •Wireless Camera’s optimization on switching yards
  20. 20. IMPACT PUBLIC TRANSPORT: Improve security & communications Visual information about crossings and stations
  21. 21. INDUSTRY VISION: “Multi-operator, Multi-Service” shared infra & platform: • focus upon enterprise mobility cost-savings • launch new passenger information services
  22. 22. Today’s Presentation 1 Why Mobility? Key Take-Aways 2 Quick Bio / Background 3 Problems in Public (Rail) Transport 4 Solution: “Mobility Transformation” 5 Sharing Best Practices: case of Dutch Rail 6 A Vision for Australian Rail 7 How to Make this a Reality? “4-Step Approach”
  23. 23. Mobile@NS: “Multi-Service, Multi-Operator” Security Workspot - Access to video-cameras - Silent alert & positioning - Voice-over-WiFi Customer Care Workspot - Access to traffic information - Interconnection information - Ticket issuing & control Maintenance Workspot - Task notification - Access to diagrams - Collaboration tools Retail Hotspot - Wireless Internet (Access & Content) Public Hotspot - Location-based services - Wireless Internet Access - Wireless Advertisement (Plasma Screens) - Location-based services - Voice-over-WiFi - Ad-push - Mobile Payments - Voice-over-WiFi
  24. 24. Smart Connection Deployment – 2007-2009 ... and Elsewhere ...to Trains... From Stations... Fixed / Mobile Context- Aware Applications: • On stations 1500 Connected Trains: • In workshops • Narrow-casting • In offices • Internet connectivity • At home 80 Connected Stations: • On-line trip info • 10.000 Internal Users • Remote Diagnosis • Public internet use
  25. 25. Today’s Presentation 1 Why Mobility? Key Take-Aways 2 Quick Bio / Background 3 Problems in Public (Rail) Transport 4 Solution: “Mobility Transformation” 5 Sharing Best Practices: case of Dutch Rail 6 A Vision for Australian Rail 7 How to Make this a Reality? “4-Step Approach”
  26. 26. Vision Australian rail operators have an immediate need How can to replace obsolete comms systems Australian rail operators become world- world-class? Disruptive mobile technologies creating Innovative business models: zero variable communication costs $20b government funding for Infrastructure Benefit from Best Practices Mobility@Rail
  27. 27. Today’s Presentation 1 Why Mobility? Key Take-Aways 2 Quick Bio / Background 3 Problems in Public (Rail) Transport 4 Solution: “Mobility Transformation” 5 Sharing Best Practices: case of Dutch Rail 6 A Vision for Australian Rail 7 How to Make this a Reality? “4-Step Approach”
  28. 28. How to Make this a Reality? 4-Step Approach 1-3 Days 3-6 Months 6-12 Months Year 1 Year 2 … Insight Day & Business Strategy (Hosted) Mobility Mobility Infrastructure & Services Roll-Out Master class & Architecture Test bed (Build & Run) Awareness session of “best practices” Proposition ORGANIZATIONAL by selected industry Value Chain Analysis Governance & demo context- International Best Ownership Project aware services. Product Management Management Practices Process Change Hosted Guiding Principles Outsourcing What is your Mobility position in value ! Deployment Scenarios Platform chain? Services Mobility Roadmap: NETWORK Mobility What are guiding B2E, B2B2E, M2M INFRASTRUCTURE Transformation Principles? @terrestrial: WiFi, B2C, B2B, B2B2C WiMaX, 3G, Tetra Roll-out System & How would the Function.Requirements @embedded: RFID, Application preferred mobility roadmap look like? ! Architecture NFC Integration What integrated Techn. Specifications MOBILITY Business & architecture should Network Architecture CONTEXT-AWARE Network support the Middleware platform SERVICE PLATFORM Consultancy roadmap? @back office Security What is the benefit ! Business Case @hosted Application Integration logic /business Service Integration Network case? Benefit Logic Infrastructure Business Case Deployment What are the INSTALLATION & recommendations Investment MAINTENANCE on deployment Requirements Helpdesk support, SLA scenarios? Capex/Opex-financing
  29. 29. Thank you for your attention. Don’t hesitate to contact me for more information: Pieter K. Zylstra ZYLSTRATEGY Mobile: +62 81337735008 Email: zylstra@hotmail.com

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