The growing demand for cloud is not without challenges. The market is crowded with big and smaller players competing to quickly gain market share. Providers must get competitive and think strategically in order to gain new revenue from cloud.
While the cloud is everywhere, location still has a significant impact on performance and data sovereignty. Using their local advantage will enable providers to differentiate through flexibility, responsiveness and customer knowledge. Based on research of over 400 providers, Jelle Frank presents the key strategies and success factors for providers looking to win in the European market.