UX Design Intro for Start Ups
February 2014
Strategic Design Consultancy

© UXLAB 2014
1.
2.
3.
4.

UX Who?
Your Vision
The UX Design Process
The UX Mentoring Program

© UXLAB 2014
1. UX Who?

© UXLAB 2014
Product / Project

Product

Project

Investment

User

Time
Frame

Resources

Balance
Facilitate

Task

Environment
User E...
Project Lifecycle

From abstract to concrete
Concept

Scoping

Completion

Incubation

Designing

Innovation?
© UXLAB 2014...
Users Happiness

Users Happiness Curve

Happy user peak
I rule!

mmm… lets check
the manual

Cool!

Hey, where did they
pu...
UX R&D Responsibilities

User’s advocate (to R&D)
Marketing advocate (to future product users)
Trends & standards speci...
2. Your Vision

© UXLAB 2014
45 Second Elevator Pitch

For

, who has

< target customer >
< product name >

that

< target goal >

the product

, is a...
Kano Model: How customers perceive quality?

“Didn’t know I
wanted it but I
like it.”

Satisfaction
Satisfier
One Dimensio...
Features prioritization model

Feasibility level
High

nd
2

st
1

Business
Non-Critical

Business
Critical

rd
3

nd
2
Fe...
3. The UX Design Process

© UXLAB 2014
The UX Design Process
1. Orientation
Marketing Goals &
Target Users

Users Segmentation
(Personas)

Usability
Goals

2. An...
Internal process samples 1

Taken from a project done while working at Balora UX

© UXLAB 2014
Internal process samples 2

Taken from a project done while working at Balora UX

© UXLAB 2014
Internal process samples 3

Taken from a project done while working at Balora UX

© UXLAB 2014
4. The UX Mentoring Program

© UXLAB 2014
Mentoring focuses

1. Why?
Marketing, competition and product goals

2. Who?
Users segments and main personas

3. What?
Wo...
Thank You!
www.UXLAB.co.il

http://www.linkedin.com/in/zvikaguy
http://www.linkedin.com/in/oferlahan
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UXLAB.CO.IL UX intro for start ups

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a UX introduction session describing few focusing and prioritization techniques we use when working with start ups.

UXLAB.co.il is an Israeli based Strategic Design consultancy working mainly with Start Ups, Incubators and Accelerators.

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  • איתור מידע / חיפושפרופיל משתמש / מימד חברתימכונת זמן catchupהמכשיר כממירעירוב מכשירים: בו זמני וטורי
  • לינבק: אתגר הפשטה וצמצום
  • חוויה רציפה: רכישה / קריאה / איסוףיציאה מהמודל ה&apos;מציאותי&apos;
  • UXLAB.CO.IL UX intro for start ups

    1. 1. UX Design Intro for Start Ups February 2014
    2. 2. Strategic Design Consultancy © UXLAB 2014
    3. 3. 1. 2. 3. 4. UX Who? Your Vision The UX Design Process The UX Mentoring Program © UXLAB 2014
    4. 4. 1. UX Who? © UXLAB 2014
    5. 5. Product / Project Product Project Investment User Time Frame Resources Balance Facilitate Task Environment User Experience © UXLAB 2014 Quality
    6. 6. Project Lifecycle From abstract to concrete Concept Scoping Completion Incubation Designing Innovation? © UXLAB 2014 Developing Delivery
    7. 7. Users Happiness Users Happiness Curve Happy user peak I rule! mmm… lets check the manual Cool! Hey, where did they put that button? I’m so glad they added this What about doing one thing right? I bought it only to ….! Nice, I wish it could do more I suck.. Feel so stupid. Number of Features © UXLAB 2014
    8. 8. UX R&D Responsibilities User’s advocate (to R&D) Marketing advocate (to future product users) Trends & standards specialist Platform usability expert Solution generator & innovator © UXLAB 2014
    9. 9. 2. Your Vision © UXLAB 2014
    10. 10. 45 Second Elevator Pitch For , who has < target customer > < product name > that < target goal > the product , is a < customer needs > < market category > . Unlike < unique differentiation > © UXLAB 2014 < competition >
    11. 11. Kano Model: How customers perceive quality? “Didn’t know I wanted it but I like it.” Satisfaction Satisfier One Dimensional Desired Quality Delighters Attractive Excited Quality Service Performance Service Performance Dissatisfier Must-be Expected Quality Dissatisfaction © UXLAB 2014 “Cannot increase my satisfaction , but can decrease.”
    12. 12. Features prioritization model Feasibility level High nd 2 st 1 Business Non-Critical Business Critical rd 3 nd 2 Feasibility level Low © UXLAB 2014
    13. 13. 3. The UX Design Process © UXLAB 2014
    14. 14. The UX Design Process 1. Orientation Marketing Goals & Target Users Users Segmentation (Personas) Usability Goals 2. Analysis High-Level Functionality Use Cases & Work Flows Tasks Analysis & Prioritization 3. Design Graphic Concept Detailed Design Test Test UI Concept Production 4. Implementation Coding Usability Testing Deployment © UXLAB 2014 ∙∙∙
    15. 15. Internal process samples 1 Taken from a project done while working at Balora UX © UXLAB 2014
    16. 16. Internal process samples 2 Taken from a project done while working at Balora UX © UXLAB 2014
    17. 17. Internal process samples 3 Taken from a project done while working at Balora UX © UXLAB 2014
    18. 18. 4. The UX Mentoring Program © UXLAB 2014
    19. 19. Mentoring focuses 1. Why? Marketing, competition and product goals 2. Who? Users segments and main personas 3. What? Workflows, tasks analysis and MVP 4. Where & when? Platform & environment design principles 5. How? Solution UX concepts © UXLAB 2014
    20. 20. Thank You! www.UXLAB.co.il http://www.linkedin.com/in/zvikaguy http://www.linkedin.com/in/oferlahan

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