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WDS08 - Engagement Strategies for Social Media

by Zumio on Sep 25, 2008

8,273 views

My presentation at Web Directions South 2008.

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Amanda Treend, Marketing Consultant at Home! Great presentation. Wish I had been there. 3 years ago
Are you sure you want to
Zumio at Zumio Chart adapted from Gene Smith, based on ideas from Matt Webb and Stewart Butterfield (Flickr): http://nform.ca/publications/social-software-building-block 4 years ago
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Zumio at Zumio Chart adapted from concept by Digital Eskimo: http://digitaleskimo.net 4 years ago
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Zumio at Zumio Chart adapted from concept by Digital Eskimo: http://digitaleskimo.net 4 years ago
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Zumio at Zumio Just found out I've incorrectly attributed to Josh Marshall - it's actually Matthew Yglesias speaking on TPM: http://talkingpointsmemo.com/archives/153704.php 4 years ago
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Zumio at Zumio Chart concept by Priscilla Brice-Weller: http://www.solidariti.com/article/Doesefforteffect 4 years ago
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Zumio at Zumio Just a note that a PDF version of this slideshow, along with presenter notes (incl. additional stats, credits etc.) is available at: http://zum.io/wds08 4 years ago
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Zumio at Zumio Thanks Brian and Mark - very kind of you... 4 years ago
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MarkBoogie, Digital strategist at Leo Burnett Nice presentation, Grant! 4 years ago
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Denise Collins 6 months ago
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Marc Laurin, Digital Marketing at Consultant 2 years ago
Curt Buthman at Curt Buthman 2 years ago
Anastasios Kikidis, Materials Scientist at NCSR Demokritos Tags social media engagement social media 2 years ago
SiMedia at SiMedia Tags social media 3 years ago
sjurp 3 years ago
SimeonDuncan 3 years ago
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javedsialvi Tags separate tags by comma 3 years ago

WDS08 - Engagement Strategies for Social Media Webinar Transcript

Engagement strategies for social media
Engagement strategies for social networks
Conversation
Social media & networking is BIG... and growing...
The power of “someone like me”
Control Message Conversation In uence
Social media building blocks presence sharing relationships identity conversations trust groups
Social media building blocks p s r = c id t g
p s r id c t g
p s r id c t g
p s r id c t g
p s r id c t g Blogging
p s r id c t g Blogging
p s r id c t g
Why should I care what you had for lunch?
“ One of the most neglected aspects of the blogosphere, in my opinion, is that precisely because it’s (mostly) composed of people who aren’t professional journalists, it’s composed of people who are professional doers of something else and know a great deal about what it is they ‘really’ do. Consequently, the overall network of blogs contains a great deal of embedded ” knowledge.
MySpace Facebook Flickr
My place? Or yours?
Start small. Fail early, le arn often...
Listen to the market
Follow the conversation...
How do you measure eﬀectiveness?
The “because” eﬀect: What happens when you make more money because of, rather than with something. Doc Searls
ROI mapping More effective Less effective Less effort More effort High risk Medium risk Low risk
Marketer’s breakfast?
“You've made it clear. You'd rather see Digg go down ﬁghting than bow down to a bigger company” Digg founder, Kevin Rose
You Rock!
You Suck!
I am not a “target market”
Questions & discussion This presentation and associated notes will be available at: http://zum.io/wds08
This work is licensed under the Creative Commons Attribution-Noncommercial-Share Alike 2.5 Australia License. To view a copy of this license, visit http://creativecommons.org/licenses/by-nc-sa/2.5/au/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.

WDS08 - Engagement Strategies for Social Media

by Zumio on Sep 25, 2008

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WDS08 - Engagement Strategies for Social Media Webinar Transcript