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WDS08 - Engagement Strategies for Social Media

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My presentation at Web Directions South 2008.

My presentation at Web Directions South 2008.

Published in: Technology, Business

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  • Great presentation. Wish I had been there.
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  • Chart adapted from Gene Smith, based on ideas from Matt Webb and Stewart Butterfield (Flickr): http://nform.ca/publications/social-software-building-block
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  • Chart adapted from concept by Digital Eskimo: http://digitaleskimo.net
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  • Chart adapted from concept by Digital Eskimo: http://digitaleskimo.net
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  • Just found out I've incorrectly attributed to Josh Marshall - it's actually Matthew Yglesias speaking on TPM: http://talkingpointsmemo.com/archives/153704.php
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Transcript

  • 1. Engagement strategies for social media
  • 2. Engagement strategies for social networks
  • 3. Conversation
  • 4. Social media & networking is BIG... and growing...
  • 5. The power of “someone like me”
  • 6. Control Message Conversation In uence
  • 7. Social media building blocks presence sharing relationships identity conversations trust groups
  • 8. Social media building blocks p s r = c id t g
  • 9. p s r id c t g
  • 10. p s r id c t g
  • 11. p s r id c t g
  • 12. p s r id c t g Blogging
  • 13. p s r id c t g Blogging
  • 14. p s r id c t g
  • 15. Why should I care what you had for lunch?
  • 16. “ One of the most neglected aspects of the blogosphere, in my opinion, is that precisely because it’s (mostly) composed of people who aren’t professional journalists, it’s composed of people who are professional doers of something else and know a great deal about what it is they ‘really’ do. Consequently, the overall network of blogs contains a great deal of embedded ” knowledge.
  • 17. MySpace Facebook Flickr
  • 18. My place? Or yours?
  • 19. Start small. Fail early, le arn often...
  • 20. Listen to the market
  • 21. Follow the conversation...
  • 22. How do you measure effectiveness?
  • 23. The “because” effect: What happens when you make more money because of, rather than with something. Doc Searls
  • 24. ROI mapping More effective Less effective Less effort More effort High risk Medium risk Low risk
  • 25. Marketer’s breakfast?
  • 26. “You've made it clear. You'd rather see Digg go down fighting than bow down to a bigger company” Digg founder, Kevin Rose
  • 27. You Rock!
  • 28. You Suck!
  • 29. I am not a “target market”
  • 30. Questions & discussion This presentation and associated notes will be available at: http://zum.io/wds08
  • 31. This work is licensed under the Creative Commons Attribution-Noncommercial-Share Alike 2.5 Australia License. To view a copy of this license, visit http://creativecommons.org/licenses/by-nc-sa/2.5/au/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.