The Impact of Web 2.0
on Financial Services
Beyond Facebook, YouTube and blogs

1 is Web 2.0?
What

2Opportunity and risk

3 of engagement
Rules

4Peer-to-peer financial
services

1 is Web 2.0?
What

Conversation

Social media
building blocks
presence
sharing relationships
identity
conversations trust
groups

Social media
building blocks
p
s r
= c
id
t
g

p
s r
id
c t
g

p
s r
id
c t
g

p
s r
id
c t
g

p
s r
id
c t
g

p
s r
id
c t
g

p
s r
id
c t
g

p
s r
id
c t
g

p
s r
id
c t
g

p
s r
id
c t
g

2Opportunity and risk

The power of
“someone like me”

Control Message
Conversation
In uence

?

Advertising isn’t the
most effective

Popularity Head Long tail
Products

3 of engagement
Rules

You Rock!

Build your fan base by
helping them...

You Suck!

MySpace
Facebook
Flickr

Follow the
conversation...

4Peer-to-peer financial
services

Questions & discussion
This presentation and associated notes are available at:
http://zum.io/2008/02/27/investor-weekly-presentation

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